At 24 minutes and 40 seconds in, during this Wikimedia Foundation branding proposal presentation of April 11, 2019 used as the basis for the community consultation, Zack McCune, User:ZMcCune (WMF)
, says, "In this proposal, what changes? Well, Wikimedia names will become Wikipedia names, which would mean we would retitle the movement, our affiliates, the Foundation. To what? That has not yet been specified.
So the question here is, should we explore that? ... We should not assume that it is Wikipedia Foundation." [emphasis added.] In contrast, the project summary
says, "What is the proposed brand strategy? ... Exploring new naming conventions for the Foundation and affiliate groups to use Wikipedia rather than Wikimedia." Similarly, Zack's February 2019 "Leading with Wikipedia: A brand proposal for 2030"
states, "the proposed brand strategy ... would create an opportunity for renaming the movement, affiliates, and the Foundation with 'Wikipedia' names."