Wiki Movement Brazil User Group/Plan of Activities 2024
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Plan of Activities
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Wiki Movimento Brasil (WMB) is a Brazilian non-profit association affiliated to the Wikimedia Foundation. Founded in 2013, WMB seeks, among other goals: to amplify, improve and diversify the content and community among Wikimedia projects, especially Wikipedia; and support the role of social organizations in the open knowledge ecosystem. We present the following plan for 2024 in order to fulfill our mission.
Main Deliverables
Main deliverables are identity-shaping initiatives of Wiki Movimento Brasil for this year, typically associated with more profound learning processes. In each one of these initiatives, we have set success measures.
Success measures for main deliverables include, not exhaustively:
- Funding opportunities;
- Brand strengthening;
- Experimentation and learning;
- Long-term community capacity building;
- Under-represented knowledge focus;
- Impact topic framing;
- Promotion of open source and science; and
- Promotion of information quality on the internet.
Wiki Loves Mato Grosso
Wiki Loves Mato Grosso, drawing inspiration from other Wiki Loves campaigns, encompasses a series of planned activities aimed at infusing the environmental, cultural, and social diversity of the Mato Grosso state into Wikimedia projects. These activities include wikicontests, university student training, a local community engagement event, and collaborative partnerships with cultural institutions to curate digital collections, all with the overarching goal of enriching Wikimedia content and fostering broader participation in documenting Mato Grosso's unique heritage and traditions.
Overall success will rest upon our capacity to steer a sustainable open knowledge community in Mato Grosso and to overcome content gap about this state on Wikimedia projects.
- Responsibility: Community
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wiki Loves Mato Grosso Success Criteria 2024 | |
|---|---|
| Enrich contributions to Open Knowledge through Wiki Loves Mato Grosso. | |
| What we aim to achieve within Wiki Loves Mato Grosso by the end of 2024: | How we will measure the success of Wiki Loves Mato Grosso: |
| Increase the engagement of volunteers in Mato Grosso. | Promote or support Wikimedia community activities in at least two cities in Mato Grosso. |
| Organize at least one Wikimedia event in Mato Grosso. | |
| Improve information about Mato Grosso on Wikimedia projects. | Implement a wikicontest about Mato Grosso. |
| Promote or support activities to improve open images from Mato Grosso. | |
| Establish partnerships for content donation with institutions in Mato Grosso. | |
Community Facilitation Initiative
Many community members contribute essential voluntary efforts serving in many editorial roles, extending beyond content creation. Their dedicated work is instrumental in maintaining the community's stability and fostering sustainable self-organization. We intend to collaborate with editors by improving community health by embracing community-generated ideas, offering assistance to them, and streamlining intercommunity networking, thus promoting a cohesive and thriving environment. We are especially interested in providing support for peer learning and steering movement leaders.
Success in Community Facilitation may be measured by evaluating the extent of increased collaboration, reduced conflicts, and enhanced community involvement.
- Responsibility: Community
- Main strategy alignment: Coordinate the Brazilian Wikimedia agencies
| Community Facilitation Initiative Success Criteria 2024 | |
|---|---|
| Improve community health and capacities. | |
| What we aim to achieve with the Community Facilitation Initiative by the end of 2024: | How we will measure the success of the Community Facilitation Initiative: |
| Increase collaboration and sense of belonging within the Portuguese-speaking community. | Foster collaboration between community members resulting in at least ten projects or initiatives. |
| Organize at least one exchange session or event with Portuguese-speaking groups or organizations. | |
| Run one community consultation on capacity-building needs and promote a peer-to-peer program to meet an identified need. | |
| Promote sustainable and healthy community growth on Wikimedia in Portuguese. | Implement and monitor a mentorship or onboarding program that supports the integration of community members into the Wikimedia Movement. |
| Collaboratively design and write a comprehensive theory of change, with active participation from community members in its development, aiming to create a clear and collectively embraced vision for the development, learning and impact assessment of Wikimedia in Brazil. | |
| Produce at least one knowledge-sharing resource where community members share best practices. | |
Media & Wikipedia Initiative
This initiative is aimed at fostering collaboration and knowledge-sharing between the media industry and Wikipedia, with a primary focus on improving the quality and accuracy of information available to the public. This program operates at the intersection of social communications (with a special focus on university students), media literacy, and Wikimedia projects, seeking to bridge the gap between professional communications and the open knowledge ecosystem.
Success in the Media & Wikipedia Initiative can be gauged by measuring the improvement in the credibility and trustworthiness of information about Wikimedia and the open knowledge ecosystem in professional communications.
- Responsibility: Communications
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Media & Wikipedia Initiative Success Criteria 2024 | |
|---|---|
| Foster collaboration and knowledge-sharing between the media industry and the open-knowledge ecosystem. | |
| What we aim to achieve with the Media & Wikipedia Initiative by the end of 2024: | How we will measure the success of the Media & Wikipedia Initiative: |
| Enhance ethical, grounded media engagement with the open-knowledge ecosystem. | Establish and sustain a structured volunteer-based program for communications students to engage with Wikimedia communities and collaborative open-source initiatives. |
| Create at least one resource for ethical media engagement with Wikimedia. | |
| Promote a campaign for Wikimedia literacy in the media with at least five content produced on external outlets to promote Wikimedia projects and the open-knowledge ecosystem. | |
| Promote the role of Wikimedia in fighting misinformation. | Produce at least one resource on how Wikimedia promotes information quality and fights misinformation. |
| Establish at least one partnership with a media company for a joint initiative against misinformation (i.e., fact checking, content attribution, information validation). | |
| Assess the opportunity and eventually launch a program for media accreditation for Wikimedians, especially Wikimedia Commons photographers. | |
Open-Source Administrative Infrastructure
This project is driven by the vision of creating an agile and efficient administrative setup within the organization by harnessing the power of open-source software. Thus, the project aims to overhaul traditional administrative practices and proprietary products and deliver a more responsive and adaptable infrastructure aligned with our movement ethos.
The project's success will be measured by the organization's improved administrative efficiency, reduced operational costs, enhanced transparency, and the ability to adapt quickly to changing administrative needs relying on a fully open-source infrastructure.
- Responsibility: Funds and Administration
- Main strategy alignment: (Re)imagine the sociotechnical infrastructure of the Wikimedia Movement
| Open-Source Administrative Infrastructure Success Criteria 2024 | |
|---|---|
| Create an open-source administrative setup for Wikimedia in Brazil. | |
| What we aim to achieve with the Open-Source Administrative Infrastructure by the end of 2024: | How we will measure the success of the Open-Source Administrative Infrastructure: |
| Benchmark and implement administrative open-source solutions. | |
| Produce and release the documentation of an investigation of open-source solutions for administrative activities in the open knowledge ecosystem. | |
| Launch a setup prototype and work on a transition for WMB's team, including training and active supervision. | |
Wikimedia and Libraries Campaign
The Wikimedia and Libraries Campaign is a collaborative effort designed to bridge the gap between the world of libraries and the Wikimedia movement. This project is the implementation of the plan devised in the context of WMB's Strategic Librarianship Committee. It encourages libraries to embrace the Wikimedia community and Wikimedia contributors to explore the rich resources offered by libraries, thereby expanding the reach of free knowledge.
The overall success of the Wikimedia and Libraries Campaign will be measured by the increased collaboration between libraries and the Wikimedia community.
- Responsibility: GLAM and Culture
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wikimedia and Libraries Campaign Success Criteria 2024 | |
|---|---|
| Strengthen the strategic affinity of Brazilian libraries with open knowledge. | |
| What we aim to achieve with the Wikimedia and Libraries Campaign by the end of 2024: | How we will measure the success of the Wikimedia and Libraries Campaign: |
| Outreach and engage librarians across Brazil. | Produce a knowledge-sharing resource or platform advocacy and awareness-building for libraries and Wikimedia. |
| Hold at least five Wikimedia community sessions in libraries in Brazil. | |
| Establish at least one partnership with a library or information science department in Brazil. | |
| Foster Wikimedia as an infrastructure for librarianship in Brazil. | Produce an engagement plan towards a partnership with a Brazilian Library Agency. |
| Provide at least two training sessions on the use of Wikimedia for librarians and students of information science. | |
| Promote at least one content-contribution campaign aligned with the Wikimedia Library Movement. | |
| Document a methodology or produce a resource for a librarianship or information-science dashboard. | |
Wiki Loves Monuments
Run the Brazilian campaign for WLM, providing an efficient infrastructure for contributions from diverse contexts and enriching Wikimedia with content not openly available on the internet.
The overarching success of the Wiki Loves Monuments campaign is to significantly increase the quantity and quality of uploaded photographs, actively engage a diverse community of contributors, enrich Wikimedia with culturally significant imagery, and raise public awareness and appreciation of cultural heritage.
- Responsibility: GLAM and Culture
- Main strategy alignment: Promote knowledge equity
| Wiki Loves Monuments Success Criteria 2024 | |
|---|---|
| Enhance diversity in and usage of WLM participant contribution. | |
| What we aim to achieve with Wiki Loves Monuments by the end of 2024: | How we will measure the success of Wiki Loves Monuments: |
| Increase the number and diversity of participants. | Plan and implement a massive outreach campaign for WLM, with a measurable impact on at least 15 cities in Brazil. |
| Increase the number of participants by at least 50% in comparison to the campaign last year. | |
| Increase the number of new participants by at least 30% in comparison to the campaign last year. | |
| Ease and increase content contribution. | Create a resource or documentation for accurate modeling of monuments on Wikidata, with dynamic quality control. |
| Increase the number of Brazilian monuments on Wikidata by at least 15% in comparison to the campaign last year. | |
| Increase the number of contributed images on Wikimedia Commons by at least 30% in comparison to the campaign last year. | |
| Increase the number of new monuments depicted by at least 15% in comparison to the campaign last year. | |
| Improve the infrastructure of the Brazilian campaign. | Improve the platform for the campaign and for content contribution. |
| Document the methodology for WLM in Brazil for wider movement learning support. | |
Wikiversity Research Groups Campaign
This initiative intends to foster the use of Wikiversity by academic research teams, as a means of sharing resources and running collective research.
The overall measure of success for the Wikiversity Research Groups Campaign lies in the increased utilization of Wikiversity as a collaborative platform for academic research teams, resulting in a significant upsurge in the formation and active engagement of research groups.
- Responsibility: Education and Science Dissemination
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wikiversity Research Groups Campaign Success Criteria 2024 | |
|---|---|
| Increase the utilization of Wikiversity by research groups. | |
| What we aim to achieve with the Wikiversity Research Groups Campaign by the end of 2024: | How we will measure the success of the Wikiversity Research Groups Campaign: |
| Implement a campaign for the utilization of Wikiversity by research groups. | Investigate the needs of research groups that could be met with Wikiversity as a knowledge-sharing, note-taking and resource-cataloging platform. |
| Develop a product or resource to improve usability of Wikiversity by research groups, considering efficient templates and Wikidata integration. | |
| Produce an engagement plan towards a partnership with a research association. | |
| Implement an outreach plan to engage at least three research groups. | |
Wiki Infographics
This initiative aims to leverage structured information within Wikimedia projects to create informative and visually engaging infographics in both fixed and dynamic formats, under an open license.
The overall success of the Wiki Infographics initiative will be measured by the production and dissemination of a methodology and platform for high-quality infographics derived from structured data on Wikimedia projects.
- Responsibility: Product and Technology
- Main strategy alignment: (Re)imagine the sociotechnical infrastructure of the Wikimedia Movement
| Wiki Infographics Success Criteria 2024 | |
|---|---|
| Develop a solution for easy-to-produce infographics in Wikimedia. | |
| What we aim to achieve with Wiki Infographics by the end of 2024: | How we will measure the success of Wiki Infographics: |
| Launch Wiki Infographics. | Develop the methodology and tool for high-quality infographics derived from structured data on Wikimedia projects. |
| Launch a prototype of Wiki Infographics. | |
| Organize at least one community session to present the tool. | |
Programmatic activities
Programmatic activities encompass initiatives deemed essential for sustaining the ongoing operations, ensuring the continuity of processes, and delivering measurable direct impact on Wikimedia projects. These activities form the backbone of our work, providing the foundation upon which we build our mission-driven projects and engagement with the Wikimedia community. They are divided into four buckets: strategy initiatives, continuing projects, implementation plans and operations.
Success measures for main deliverables include, not exhaustively:
- Territorialization;
- Sectorialization;
- Content production processes;
- Sustainability;
- Continuity; and
- Agile community engagement.
Strategy Initiatives
Wki Movimento Brasil hosts two Wikimedia Movement Strategy Implementation initiatives, namely CALIBRA and Capacity Exchange. These initiatives are embedded in our organizational infrastructure, yet they have specific deliverables and reporting expectations.
The CALIBRA initiative is a training program with the goal of fostering the development of a culture and practice of strategic discussions and actions that respond to the specific challenges of being a Wikimedian in Brazil.It is aligned with Recommendation 6 of the Movement Strategy, which emphasizes investing in capacity development and leadership and will empower Wikimedians for planning and implementing activities that support the engagement of educators and GLAM institutions in Brazil within the Wikimedia Movement.
The Capacity Exchange (CapX) is a project focusing on Global Approaches to Local Skills Development within and for the Wikimedia Movement. It establishes a sociotechnical platform for peer-to-peer connection and knowledge sharing to sustainably enable community-based capacity-building.
Continuing Projects
This table presents projects that were launched in 2023 and will remain ongoing in 2024:
| Project and responsability | Phase I (2023) | Phase II (2024) | Metrics (2024) |
|---|---|---|---|
| WikiConecta (Responsibility: Education and Science Dissemination) |
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| Decolonial protocols for Wikimedia (Responsibility: GLAMs and Culture) |
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| Website refactoring (Responsibility: Communications) |
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| Wiki Loves Folklore (Responsibility: Products and Technology) |
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| Wiki Loves Pará (Responsibility: Community) |
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| Global South Technology Survey (Responsibility: Products and Technology) |
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| Tech wishlist for the Lusophone Community (Responsibility: Products and Technology) |
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Implementation Plans
Implementation plans serve as roadmaps for guiding and directing specific areas of work within WMB. These documents outline the guidelines and strategies that will shape the organization's actions, ensuring they are aligned with broader objectives and focused on achieving specific outcomes that were established with participation from diverse stakeholders and validated by WMB's governance bodies. These plans define responsibilities and establish goals to facilitate the organization's commitment to transparency and accountability, allowing WMB to make informed decisions, track performance, and adapt to evolving challenges and opportunities.
WMB's Communications Strategic Plan is being developed under the responsibility of Communications Management and embodies a blueprint aimed at enhancing the visibility of WMB within the broader public sphere and the Wikimedia Movement. It places an emphasis on cultivating a dynamic online presence, harnessing the power of social media platforms, and forging strategic partnerships to amplify the dissemination of free knowledge. The plan underscores the importance of transparent and timely communication with WMB's community members, stakeholders, and the public. The plan will also include a branding strategy, to ensure that WMB's visual identity remains not only recognizable but also aligned with the organization's mission and values. The plan is being designed by a dedicated community committee and will be assessed by WMB's General Assembly.
WMB's Financial Diversity Plan was developed under the responsibility of Fund and Administration Management, serving as a guideline to enhance the financial sustainability of Wikimedia in Brazil. This plan encompasses a wide range of strategies, including diversifying funding sources, optimizing resource allocation, and fostering partnerships with both national and international organizations. It also provides a timeline to structure funding stream opportunities: direct donation, revenue tax relief donation and outreach to major national and foreign donors. A specific aspect of the plan implementation for 2024 is the launching of the financial strategy for WikiCon Brasil 2025. This plan includes confidential information and is not publicly available.
Operations
Operations are designed to lead to continuing and impactful programmatic actions. Their description is not specified as they remain adaptable, mostly under the responsibility of WMB's project areas. In general, they are geared towards WMB's main goal: to amplify, improve and diversify the content and community among Wikimedia projects, especially Wikipedia; and support the role of social organizations in the open knowledge ecosystem.
Operations include:
- Community Sessions: meetings or gatherings within the community where participants discuss, collaborate on Wikimedia, and share ideas and experiences.
- Capacity Building: activities that enhance the knowledge, skills, and capabilities of individuals or groups, enabling them to be more effective and self-reliant in the Wikimedia Movement or open-knowledge ecosystem.
- Partnerships: formal collaborative relationships between different entities and WMB, working together to achieve shared goals or initiatives, especially around content donation.
- Programs and Campaigns: organized efforts with specific objectives, with a focus on community engagement and content production.
- Governance Sessions: scheduled gatherings, including board meetings, council sessions, committee meetings, general assemblies, and working groups, aimed at addressing WMB's organizational matters and making decisions within WMB's governance structure.
- Communications Deliverables: concrete results of communication efforts, such as press releases, social media posts, reports, or campaigns, aimed at conveying messages and achieving specific goals aligned with WMB's Communications Strategy Plan.
- Products: technological tools, methodologies and platforms, or other infrastructure deliverable, to provide more efficiency and agility to Wikimedia contribution.
- Research: systematic investigation or study to gather information, analyze data, and generate insights or learning.
- Resources: assets or materials used to support, provide more engagement and visibility, facilitate or document WMB's initiatives.
The table below presents expected individual metrics for operations in 2024:
| Operation | Metrics |
|---|---|
| Community Sessions | at least 30 sessions |
| at least 10 Wikimedia agencies engaged | |
| Capacity Building | at least 10 initiatives |
| Partnerships | at least 10 new partnership ratifications |
| at least 40 activated partnerships | |
| Programs and Campaigns | at least 20 activities |
| Governance Sessions | at least 10 sessions |
| Communications Deliverables | at least 30 media mentions |
| at least 20,000 people reached through social media | |
| at least 5,000 followers on social media | |
| at least 20 community publications | |
| Products | at least 2 new or improved products |
| Research | at least 2 new research outputs |
| Resources | at least 70 resources |
General Metrics
The table below provides general community metrics for WMB's 2024 Plan of Activities:
| Metric | Description | Figure |
|---|---|---|
| Number of editors that continue to participate/retained after activities | Number of editors that participate in more than one activity promoted by WMB | 120 |
| Number of organizers that continue to participate/retained after activities | Number of organizers that participate in more than one activity promoted by WMB | 60 |
| Feedback from participants on effective strategies for attracting and retaining contributors | Number of responses to community consultations or inquiries about activities | 100 |
| Number of participants | People attending remote or in-person events; people participating in face-to-face meetings, programs, and training | 6020 |
| Number of editors | People contributing to Wikimedia in the context of activities promoted or supported by WMB | 1400 |
| Number of organizers | People engaged in the organization of activities promoted or supported by WMB | 300 |
The table below provides general content metrics for WMB's 2024 Plan of Activities:
| Metric | Description | Figure |
|---|---|---|
| Wikipedia | Number of Wikipedia pages improved or created | 4200 |
| Wikimedia Commons | Media files uploaded to Wikimedia Commons | 54000 |
| Wikidata | Items created or improved on Wikidata | 26000 |
| Wikiversity | Number of pages or materials created or edited on Wikiversity | 130 |
| Wikisource | Number of pages created or improved on Wikisource | 65 |
Risk analysis
A detailed risk analysis is available for consultation here. The document presents risks associated directly with the planned activities plus general internal (organizational) and external (contextual) ones. The analysis includes:
- A description of the risk and its associated consequences for the project
- A probability rate
- Its impact in terms of budget, quality, added value, team and time on a scale of 0 to 5
- A general evaluation of the risk degree
- Measures planned to avoid or mitigate the risk
This document will be updated quarterly.
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