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Wiki Movement Brazil User Group/Report/2024/Communications

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Report of activities for 2024 - Communications

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First quarter report (Jan-Mar)

WMB's Communications Strategic Plan

Discussion session on the first WMB's Communications Plan

The ratification and publication of WMB's Communications Strategic Plan is the result of a process launched in August last year to align our communication processes with our 2023-2025 Strategic Plan. The communications plan was produced by the professional team with a volunteer-based committee and discussed with WMB community members for several weeks before being approved on February 26, 2024, during a General Assembly.[1]

The Communications Strategic Plan was listed on WMB's 2024 annual plan of activities, as one of the two strategic implementation plans we expected to deliver. The overall intent of establishing a new direction for our external communication is to ensure our framing and methods are ensuring the strengthening of the Wikimedia ecosystem, including the conversion of internet users into editors, in line with our strategic direction of "Fostering and diversifying partnerships for free knowledge in Brazil".

Operational and General metrics

Operational and General metrics
Activity Metrics Q1 Q2 Q3 Q4 Total References
Sessões de Governança Número de sessões 1 - - - 1 [2]
Entregas de comunicação Número de pessoas alcançadas através das redes sociais 4163 - - - 4163 [3]
Número de seguidores a mais nas redes sociais 504 - - - 504 [3]
Número de menções na mídia 14 - - - 14 [4]
Recursos Número de recursos 1 - - - 1 [1]
- Número de organizadores 3 - - - 3 [1][3][4]
Número de participantes 3 - - - 3 [2]
Número de organizadores que continuam a participar/retidos depois das atividades 2 - - - 2 [1][3][4]

References

  1. ↑ a b c d Strategic Communication Plan
  2. ↑ a b Communications Committee meeting - January
  3. ↑ a b c d Social media metrics - February
  4. ↑ a b c Media clipping:
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