Wiki Movement Brazil User Group is a user group, based in Brazil, founded in 2013 by active members of the Brazilian community in the Wikimedia projects. Our mission is to provide solutions that increase the number and quality of pertaining reliable information in the Wikimedia projects, planning and executing activities that are in accordance to the scope and principles of the Wikimedia movement.
Strategy
The WMB has worked with a multidimensional approach to strategy, focusing on elaborating comprehensive plans for specific areas. We expect this approach to lead up to a consolidated strategic document in the near future.
The Diversity Strategic Plan was drafted in 2019, reviewed during the 2020 General Assembly, and is under implementation. An annual assessment will be made by the WMB Diversity Committee.
In 2021, the Strategic Communications Plan drafted in 2020 will be implemented and adjusted to enhance community engagement and support. Assessments will be made after six and twelve months of implementation by the WMB Communications Committee.
Our group will work in 2021 on consolidating three other strategic plans: Governance, Internal management and Sustainability.
Program
Campaigns
Objectives
Activities
Metrics
Reach and ilustrate spaces that aren’t normally portrayed in Wikimedia projects in Portuguese to engage people and communities from different backgrounds
Achieve partnerships with city governments, cultural centers and local institutions to improve free knowledge coverage
Diversify the partners network and resources to promote more access to the activities lead by WMB
Wiki Loves Monuments
150 participants
100 new registered editors
10.000 media files uploaded to Commons
Reach 10.000 monuments in Wikidata
Wiki Loves Bahia
GLAMs
Outreach to 300 cultural institutions
At least 75 pictures of GLAM institutions uploaded after outreach
At least 50 Wikidata items improved on GLAMs
At least 5 GLAM partnerships
Photocontest
Outreach to 500 public schools
At least 25 schools involved in photo contest
At least 500 images contributed
Wikicontest and edit-a-thons
At least 4 activities
At least 200 participants
At least 500 entries created/improved on Wikipedia in Portuguese
Education programs
At least 5 education programs launched
At least 70 participants
Wiki Takes
2 events in distinct cities
2 mapping activities
2 Wikipedia trainings for the local communities
40 participants
80 articles created/improved in Wikipedia
100 items created/improved on Wikidata
4.000 media files uploaded to Commons
Wikicontest
1 campaign
1 resource for newcomers
500 entries created/improved on Wikipedia
1 full report on the event activities and discussions to be provided for the community
1 strategic discussion on the role of the Brazilian community in the open knowledge infrastructure
Risk assessment
Lack of interest in the event;
Limitation of mobility in cities due to health policies might lower contributions and participation;
Unforeseen problems on transportation of people and resources;
Problems with internet connection in distant areas and without resources.
Events
Objectives
Activities
Metrics
Promote a healthy environment in which to bond with other member, groups, and chapters from the Lusophone community and discuss activities and projects;
Strengthen WMB unity through social events and discussion spaces, as this helps align objectives and improve communication and debate skills
Lusophone Wiki Party
40 participants
Wikidata Birthday
20 participants
Offline general assembly
12 participants
2 of the 5 Brazilian regions represented at least
1 full report on the event activities and discussions to be provided for the community
1 strategic discussion on the role of the Brazilian community in the open knowledge infrastructure
Meetups with the community and partners
2 meetings with WMB partners
International conferences
2 international trips
1 international conference attended
1 presentation at an international conference
WikidataCon 2021
at least 50 people directly engaged in the event
at least two partners
capacity building for the team on organizing international conferences
Risk assessment
Lack of interest in the event;
Lack of presence due to mobility restrictions determined by local authorities.
Limitations on travels;
Outreach & Education
Objectives
Activities
Metrics
Provide resources in Portuguese in different media formats (printed, videos etc) for teachers and professors;
Support activities from education programs throughout Brazil, such as debate educational activities with professors, help with Outreach Dashboard, Mbabel and other tools, create tutorial materials for students etc;
Develop a welcoming and healthy environment for people from different backgrounds to equally have the opportunity to participate on and lead projects in the community;
Effectively communicate the local and broad Wikimedia community on WMB's projects and activities through different channels, such as monthly newsletters and blog posts on our website;
Increase the number of active members to keep activities running - and if not possible to expressively expand the community, at least maintain the current number of people active on projects, so no one is overloaded with too much work and gets worn-out;
Improve the Global South perspective representation on documentation of GLAM Wiki activities by producing a guiding documented and publicly available strategic plan with the Brazilian Wikimedia community and partners (GLAM professionals, open knowledge activists, scholars);
Education programs & workshops
12 events
400 participants
Training workshops & edit-a-thons
20 events
360 participants
1000 items, files and articles created or improved
Systematic publicity and reporting on activities to be provided to the community
At least 1 detailed documentation of WMB's edit-a-thons processes published on community channels
Uploads in continuous flow
15,000 files uploaded on Commons
10,000 itens uploaded/enhanced to Wikidata;
Process documentation
Produce 2 detailed documentations on our GLAM-Wiki processes, educational programs and or events
8 printed or video resources to support the community
Organic communications
At least 10 monthly reports on community channels
At least 6 media appearances of activities promoted by WMB
Usage of village pumps/mass message to recurrently inform the community
At least one communication via social media (Facebook, Twitter, Instagram and/or LinkedIn) per activity/project
Organization of a monthly communications calendar
Evaluation of Communications Strategic Plan after 6 months of implementation
Partnerships
5 new formal institutional partnerships
2 partnerships with institutions outside the Rio de Janeiro-São Paulo axis (independent on the Wiki Loves Bahia goals)
Support of programs/activities of at least 5 different institutions and organizations
Risk assessment
Dependency on external actors, such as educators and universities agendas.
External actors and politics affecting
We need to be very cautious about messages we convey;
