Wiki Movement Brazil User Group/Activities Plan 2022

This is the annual plan of activities of the Wiki Movement Brazil User Group for the year 2022. Wiki Movement Brazil (WMB) is a user group, based in Brazil, founded in 2013 by active members of the Brazilian community in the Wikimedia projects. Our mission is to provide solutions that increase the number and quality of pertaining reliable information in the Wikimedia projects, planning and executing activities that are in accordance with the scope and principles of the Wikimedia movement. More information is available at the official group's page on Meta.

Wiki Movement Brazil User Group

Activities Plan for 2022




This document is a reflection of WMB's ambitions to promote lasting, sustainable, and structural impact activities. The organization aims to develop voluntary collaborative practices on the internet in Portuguese, strengthening the sense of community and the visibility of under-represented knowledge; consolidating the scientific culture and open knowledge processes in Brazil, and improving the quality, diversity, and veracity of information available on the internet in Portuguese.

This document is also in accordance with the strategic lines of the WMB ratified by the General Assembly in November 2021, in addition to being in affinity with the growing process of maturity and professionalization of Wikimedia in Brazil. Thus, many of the activities here were strategically designed so that they are not only sustainable but also serve as a basis and support for activities to be developed in 2023 and 2024.

The document 'Activities Plan for 2022' was approved by Wiki Movimento Brasil's General Assembly, on November 1, 2021.


Although Brazil is nowadays living in a context of a slowdown in the pandemic, the planning of annual activities is still a challenge and it is necessary for WMB to think and act with prudence and care. WMB acknowledges that the pandemic is still a limiting factor for the execution of many activities, and it may be for an uncertain period of time. Even in this context, over the last two years, the WMB has been able to plan and execute campaigns, events, and other activities in a professional manner and has shown a maturing of its capabilities and internal organization. Considering this context also, the organization’s activities plan below assumes two strategic pillars:

  • the planning of activities that are directly connected to other impact and sustainability documents, plans and strategies developed and approved by the WMB over the past two years,
  • and the confidence that the structure of the current WMB team will be adjusted in a manner consistent with the results produced over the last 2 years.

In the context of the first pillar, in 2021, a one-year collaborative process has begun to adapt the strategic guidelines of the WMB to the guidelines and deliberations of the Movement Strategy 2030. This process is described in a portal on strategy and in the Theory of Change brochure. This entire process of strategic reflection allowed us to develop a plan of activities for 2022 that was in line with the activities to come in the next two years, as well as with our goals for impact and structural change in the medium and long term.

In the context of the second pillar, in turn, it is important to remember that the WMB professional team started its work in 2018, without funding from the Wikimedia Foundation, and was structured from 2020 with support from the WMF. As of 2021, WMB professional staff, including formally registered personnel and service providers, includes 10 people. Detailed reports of the group's activities over the past three years can be read at: for 2019, for 2020 and for 2021.



Objectives Code Activities Metrics
  • Reach and illustrate spaces that aren’t normally portrayed in Wikimedia projects in Portuguese to engage people and communities from different backgrounds
  • Achieve partnerships with city governments, cultural centers, and local institutions to improve free knowledge coverage
  • Diversify the partners network and resources to promote more access to the activities lead by WMB
CWLM Wiki Loves Monuments
  • 150 editors
  • 100 new registered editors
  • 10.000 media files uploaded to Commons
  • Reach 13.000 monuments in Wikidata
CWLES Wiki Loves Espírito Santo
  • GLAMs
    • Outreach to 50 cultural institutions
    • At least 300 pictures of GLAM institutions uploaded after outreach
    • At least 50 Wikidata items improved on GLAMs
    • At least 5 GLAM partnerships
  • Wikicontest and edit-a-thons
    • At least 4 activities
    • At least 200 editors
    • At least 500 entries created/improved on Wikipedia in Portuguese
CWT Wiki Takes
  • 2 events in distinct cities
  • 2 mapping activities
  • 2 Wikipedia training for the local communities
  • 20 editors
  • 80 articles created/improved in Wikipedia
  • 100 items created/improved on Wikidata
  • 2.000 media files uploaded to Commons


Objectives Code Activities Metrics
  • Promote a healthy environment in which to bond with other members, groups, and chapters from the Lusophone community and discuss activities and projects;
  • Strengthen WMB unity through social events and discussion spaces, as this helps align objectives and improve communication and debate skills
EWdB Wikidata Birthday
  • 20 participants
EOGA Offline general assembly
  • 15 participants
  • 3 of the 5 Brazilian regions represented at least
  • 1 full report on the event activities and discussions to be provided for the community
  • 1 strategic discussion on the role of the Brazilian community in the open knowledge infrastructure
EMCP Meetups with the community and partners
  • 3 meetings with WMB partners
EWCBr WikiCon Brasil
  • 100 participants
  • 2 days of the conference
  • At least 3 partners involved
  • 1 strategic discussion about Wikimedia in Brazil in the context of the Movement Strategy 2030

Outreach & Education

Objectives Code Activities Metrics
  • Provide resources in Portuguese in different media formats (printed, videos, etc) for teachers and professors;
  • Support activities from education programs throughout Brazil, such as debate educational activities with professors, help with Outreach Dashboard, Mbabel, and other tools, create tutorial materials for students, etc;
  • Develop a welcoming and healthy environment for people from different backgrounds to equally have the opportunity to participate in and lead projects in the community;
  • Effectively communicate the local and broad Wikimedia community on WMB's projects and activities through different channels, such as monthly newsletters and blog posts on our website;
  • Increase the number of active members to keep activities running - and if not possible to expressively expand the community, at least maintain the current number of people active on projects, so no one is overloaded with too much work and gets worn-out;
  • Improve the Global South perspective representation on documentation of GLAM Wiki activities by producing a guiding documented and publicly available strategic plan with the Brazilian Wikimedia community and partners (GLAM professionals, open knowledge activists, scholars).
OEPW Education programs & workshops
  • At least 12 events, of which at least 2 are capacitation events and 5 are Wikimedia & Education workshops
  • At least 200 participants
OTWE Training workshops & edit-a-thons
  • At least 32 events
  • At least 500 participants, with at least 160 editors
  • 2000 items, files, and articles created or improved
  • Systematic publicity and reporting on activities to be provided to the community
OUCF Uploads in continuous flow
  • 20.000 files uploaded on Commons
  • 10.000 items uploaded/enhanced to Wikidata; At least 500 of them of Brazilian GLAM institutions.
OPD Process documentation
  • Produce 2 detailed documentation on our GLAM-Wiki initiatives, education programs, and technical developments processes and or events;
  • 8 printed or video resources to support the community;
OOC Organic communications
  • At least 10 monthly reports on community channels
  • At least 10 media appearances of activities promoted by WMB
  • Usage of village pumps/mass message to recurrently inform the community
  • At least one communication via social media (Facebook, Twitter, Instagram, and/or LinkedIn) per activity/project
  • Organization of a monthly communications calendar
  • Evaluation of Communications Strategic Plan after 12 months of implementation
OPart Partnerships
  • 5 new formal institutional partnerships
  • At least 2 of those with institutions outside the Rio de Janeiro-São Paulo axis
  • Support of programs/activities of at least 5 different institutions and organizations

Administrative processes

Objectives Code Activities Metrics
  • Support WMB's member's local activities throughout working groups;
  • Develop WMB's technical and outreach tools and processes protocols.
APT Tecnhical
  • Manage AdGrants;
APWG Working groups
  • Create and maintain a technical team;
  • Create and maintain a Bahia working group;
  • Establish an ambassador for the Brazilian Northeast Region.
APCE Campaign & Events
  • Conduct a feasibility study for hosting Wikimania

Risk Analysis

A detailed risk analysis is available for consultation here. The document presents risks associated directly with the four activity axes in the program plus general internal (organizational) and external (contextual) ones. The analysis includes:

  • A description of the risk and its associated consequences for the project
  • A probability rate
  • Its impact in terms of budget, quality, added value, team and time on a scale of 0 to 5
  • A general evaluation of the risk degree
  • Measures planned to avoid or mitigate the risk

This document will be updated quarterly.

Wiki Movement Brazil User Group