Learning and Evaluation/Archive/Learning modules/3Face Validity

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Part 1: Introduction

Welcome!

Why Survey?

Why Surveys Are Useful

Attributes - a special case

Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity

Part 3: Question Construction

Writing Good Questions

Questions from Existing Surveys

Constructing your own Questions

Be Specific

Be Concise

Avoid Double Negatives

Minimize Social Desirability Bias

Avoid Double-barreled questions

Avoid abbreviations, jargon, technical terms, or slang

Avoid leading questions

Avoid loaded questions

Use appropriate wording

Ask useful questions

Rely on second-hand data sparsely

Use caution when asking personal questions

Part 4: Response Options

Choosing response options

Part 5: Questionnaire structure

Important considerations

Questions order

Additional Resources

Feedback

Wikimedia Training Designing Effective Questions Menu

Face Validity

Do the questions make sense? Do they appear to be relevant ?

Objective: A program leader wants to know whether participants have an interest in editing in the future.

Click "show" to see the explanation

Very poor face validity: Where do you use Wikipedia?



*Asking where someone accesses Wikipedia is not relevant to their interest* of editing Wikipedia.**

Poor face validity: Which language projects are you aware of?



*Asking about someone's awareness does not target their interest* enough.**

Good face validity: Which language projects do you plan to edit in the next week? (check all that apply)



This question hits the objective on target and has the added precision of giving respondents a specific time frame of one week.