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Learning and Evaluation/Archive/Learning modules/3Use appropriate wording

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Part 1: Introduction

Welcome!
Why Survey?
Why Surveys Are Useful
Constructs
Operationalize
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Reliability
Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Fill-in-the-blank
Dichotomous pairs
Multiple choice
Check all that apply
Ranking
Scales
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources
Feedback

  Wikimedia Training Designing Effective Questions Menu

Use appropriate wording for the context


Objective
To learn new users intentions for future editing, in terms of which projects they might become active on.
Very Poor
Which namespaces or projects do you plan on editing in the near future?
New participants might not know what a project or a namespace is. Furthermore, this question is double-barreled.
Poor
Which projects (i.e. English Wikipedia, German Wikipedia) do you plan on editing in the near future?
This questions continues to be poor because the question lacks a set time frame.
Better
Which Wikimedia projects (i.e. English Wikipedia, German Wikipedia) do you plan on editing within the next two weeks?
This final question both clarifies what a "project" is for new users and has a set time frame for respondents.


 

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