Learning and Evaluation/Archive/Learning modules/3Types of Information

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What types of information can you collect from surveys?

Attributes are the personal or socioeconomic characteristics of an individual, such as sex, age, marital status, religion and occupation.

Behaviors include the activities that an individual has done or is currently doing, such as editing, reading, attending events, patterns of participation, etc.

Attitudes imply an evaluation around how an individual feels toward a target as well as their intentions toward that target in terms of future behavior.