Learning and Evaluation/Archive/Learning modules/3Attributes

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Part 1: Introduction

Why Survey?
Why Surveys Are Useful
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Dichotomous pairs
Multiple choice
Check all that apply
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources

  Wikimedia Training Designing Effective Questions Menu

Attitudes - A Special Case

An attitude is not something we can examine and measure in the same way we examine behaviors or attributes. We can only assume, through words and actions, that a person has a certain attitude.

Attitudes include things like someone’s intention to do something in the future, their opinions about something, or general feelings towards a situation, whether in the past, present or future.

By measuring attitudes, and making inferences about them, we can “predict” (or at least anticipate) the future.

Self-report versus the report of others
One of the best approaches for measuring attitudes is the self-report. Information may be provided verbally through the use of interviews, surveys, or polls; it can be provided in written form through questionnaires, attitude rating scales, logs, journals, or diaries.

A less satisfactory approach is the report of others. This information is less satisfactory because you are getting information based on someone else’s assessment of a person’s feelings, beliefs, or behavior.