- Objective
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- To learn the income level of participants.
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- Very Poor
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- How much do you earn each year?
- $___________________
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- Individuals are typically hesitant to report the details of very personal information, like income.
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- Poor
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- About how much income do you earn each year?
- Below $10,000
- $10,000-19,999
- $20,000-29,999
- $30,000-39,000
- etc...
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- This question continues to be poor because the question is not worded in a specific manner and assumes that respondents have earn the same income each year.
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- Better
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- In which of the following categories does your last year’s annual income best fit?
- Below $10,000
- $10,000-19,999
- $20,000-29,999
- $30,000-39,000
- etc...
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- This question is more sensitive to the variability of the question target (i.e., income), taking into account that income changes from year to year and last year's income is likely the most accurate representation of their current income.
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