Learning and Evaluation/Archive/Learning modules/3Face Validity

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Part 1: Introduction

Why Survey?
Why Surveys Are Useful
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Dichotomous pairs
Multiple choice
Check all that apply
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources

  Wikimedia Training Designing Effective Questions Menu

Face Validity

Do the questions make sense? Do they appear to be relevant ?

Objective: A program leader wants to know whether participants have an interest in editing in the future.

Click "show" to see the explanation

Very poor face validity: Where do you use Wikipedia?
Asking where someone accesses Wikipedia is not relevant to their interest of editing Wikipedia.
Poor face validity: Which language projects are you aware of?
Asking about someone's awareness does not target their interest enough.
Good face validity: Which language projects do you plan to edit in the next week? (check all that apply)
This question hits the objective on target and has the added precision of giving respondents a specific time frame of one week.