Learning and Evaluation/Archive/Learning modules/3Multiple choice

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Part 1: Introduction

Welcome!

Why Survey?

Why Surveys Are Useful

Attributes - a special case

Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity

Part 3: Question Construction

Writing Good Questions

Questions from Existing Surveys

Constructing your own Questions

Be Specific

Be Concise

Avoid Double Negatives

Minimize Social Desirability Bias

Avoid Double-barreled questions

Avoid abbreviations, jargon, technical terms, or slang

Avoid leading questions

Avoid loaded questions

Use appropriate wording

Ask useful questions

Rely on second-hand data sparsely

Use caution when asking personal questions

Part 4: Response Options

Choosing response options

Part 5: Questionnaire structure

Important considerations

Questions order

Additional Resources

Feedback

Wikimedia Training Designing Effective Questions Menu

Multiple choice / Pick an alternative

Useful if you clearly need to have respondents select one answer from a list of known alternatives. For example:

This Wikimedia chapter started creating events and programs in 2010. In what year did you attend your first event or program?

2010

2011

2012

2013