Talk:Wikimedia Foundation/Communications/Audience research

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Latest comment: 5 years ago by AKlapper (WMF) in topic Weekly updates?

Feedback on Understanding of Audiences Map


Please leave feedback here for the "Understanding of Audiences Map". Feedback will be accepted through Friday, December 9th, 2016 before we create a second iteration.

Thank you for this feedback, EGalvez (WMF). This was added in our second iteration MKramer (WMF) (talk) 18:20, 7 December 2016 (UTC)Reply
  • Why just Wikipedia? How does this map differ to Mediawiki as a standalone product? They have a VERY different audience from the projects. --EGalvez (WMF) (talk) 16:56, 5 December 2016 (UTC)Reply
    • Also curious about this, and I'd also love to know more about the Builders. Is this a map specifically about or does the governance described here also apply for other language wikis? AGomez (WMF) (talk) 20:05, 6 December 2016 (UTC)Reply
      • I would assume it applies to all, and that it is simply impractical to give all the logos (File:Wikimedia logo family complete-2013.svg - most uptodate version). We could use just the Wikimedia logo (File:Wikimedia_logo_text_RGB.svg), or stick with just Wikipedia (and add a footnote asserting it represents all Wikimedia projects), or perhaps create a denser (overlapping?) variant of the logo family image. Quiddity (WMF) (talk) 00:36, 7 December 2016 (UTC)Reply
        • It applies to all language versions of Wikipedia, but not the other projects under the umbrella. We should make this more clear. We needed to start somewhere, and we picked Wikipedia based on total pages, content pages, and audience size. But we can think of this map as a model that could be useful for any number of projects and/or audiences. If we pick a different project - let's say, Wiktionary - do all of these roles hold true? Are there additional roles? Are there roles missing? I would be very interested in testing this model against other projects, to see where there are gaps or if it's a model that can work for all projects. (And if not, I'd be really curious about the differences, because it may mean we have to change the way the map looks or functions. MKramer (WMF) (talk) 18:28, 7 December 2016 (UTC)Reply
  • Bureaucrats should enter as "influencers" - they have a lot of oversight and I believe work directly with WMF to implement policies -- I would check with SuSa to double check. --EGalvez (WMF) (talk) 18:01, 5 December 2016 (UTC)Reply
    • I think the term you're thinking of is "functionaries" (with stewards as the primary example), however I don't think they fit the definition of Influencer used in the diagram. I believe we should replace "bureaucrats" with "functionaries", and leave it where it is currently located; They're a part of the internal volunteer community that build (& maintain) the projects. Quiddity (WMF) (talk) 00:36, 7 December 2016 (UTC)Reply
  • Thanks User:Quiddity (WMF). I meant to say "infrastructure stewards". I think some of those users have quite a bit of oversight on the projects and should be recognized as such. Hooray for words we can use to talk about things :) --EGalvez (WMF) (talk)
  • Thanks for this feedback, User:Quiddity (WMF) and EGalvez (WMF). We saw "bureaucrats" as a term that encompassed other roles on the site, but I don't think that's correct based on your feedback. I will recommend changing "bureaucrats" to the term "functionaries." Question for you: Does the terms functionary include bureaucrats, or do you see them fitting in somewhere else? I want to make sure people who volunteer and have oversight are represented in the correct way.
  • In the "Distributors" section, I think you are missing something like "Access facilitators" -- librarians or other kinds of people, who actively enable the "Users" to read and engage with the material more complexly (and as influencing the deep learners in particular, but also others). Also in that group could be folks like the social media sharers: the folks who actively comment on and draw attention to our content. Astinson (WMF) (talk) 18:29, 5 December 2016 (UTC)Reply
    • +1 to fitting Librarians/Teachers in there somewhere, and naming them Access facilitators. I think the 'social media sharers' would essentially fit under the existing 'bloggers' (I like the oldschool terminology! [i used Blogger when it first came out]), so perhaps that group should just be renamed. Quiddity (WMF) (talk) 00:36, 7 December 2016 (UTC)Reply
  • there was a middle school teacher at wikimania 2015, who sat in on the education panels. teachers tend to see wikimedia as digital humanities - so they would be stewards, and information seekers. there is some GLAM overlap - i.e. GLAM is a type of editor. you might want to have an "open knowledge" philosophy dimension. 17:02, 8 December 2016 (UTC)Reply
I think this might be another bucket in the Influence section actually: something in the range of "Movement institutional allies" with groups like "implicit allies" who are working on similar policy spaces, "parntered orgs" -- folks like Google and IA who provide movement support without deep contribution, and "contributing orgs" folks who actively fund, edit, or develop the projects (thinking folks like Genewiki or regular funders, with mission focused support). Astinson (WMF) (talk) 15:07, 8 December 2016 (UTC)Reply

Feedback on Audience Stakeholder Framework


Please leave feedback here for the Audience Stakeholder Framework. Feedback will be accepted through Friday, December 9th, 2016 before we create a second iteration.

Other feedback that's not specifically about a draft framework


If you have any other feedback, please place it here!

  • Sorry for so many questions! I have just one more. We often use the word "community" to describe people do help us toward our mission. I am wondering how might this research change how we use that term? One guess is that everything to on the "contribute" side of the framework could be the "Wikimedia communities". --EGalvez (WMF) (talk) 00:25, 9 December 2016 (UTC)Reply

Weekly updates?


"Stay up to date" states that there are weekly updates on the mailing list which is not the case. Do you plan to remove this item, or better update it if there are other places where to follow activity? --AKlapper (WMF) (talk) 16:09, 19 December 2018 (UTC)Reply

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