User:MCruz (WMF)/Sandbox/Writing Contests video subtitles

1 00:00:00,573 --> 00:00:03,591 Hello, my name is Edward Galvez.

2 00:00:03,591 --> 00:00:05,192 I'm Program Evaluation Associate

3 00:00:05,192 --> 00:00:07,131 at the Wikimedia Foundation.

4 00:00:07,131 --> 00:00:10,404 Today, let's talk about writing contests.

5 00:00:12,370 --> 00:00:15,037 What is a Writing Contest?

6 00:00:15,357 --> 00:00:17,035 Writing contests are a way for wikimedians

7 00:00:17,035 --> 00:00:18,594 to come together and

8 00:00:18,594 --> 00:00:20,552 create content for Wikimedia projects.

9 00:00:20,902 --> 00:00:23,042 Like Wikipedia.

10 00:00:23,372 --> 00:00:24,942 There are many type of contests,

11 00:00:24,942 --> 00:00:26,613 and they typically focus

12 00:00:26,613 --> 00:00:29,772 around a goal or theme.

13 00:00:29,942 --> 00:00:33,499 For example, some contests try to create

14 00:00:33,499 --> 00:00:34,987 high quality articles;

15 00:00:34,987 --> 00:00:37,139 while others try to include

16 00:00:37,139 --> 00:00:39,624 certain participants.

17 00:00:45,274 --> 00:00:46,781 Awards are often provided

18 00:00:46,781 --> 00:00:48,999 to top contributors.

19 00:00:48,999 --> 00:00:53,008 Awards can be trophies, laptops, money...

20 00:00:53,008 --> 00:00:55,435 or even an image to celebrate

21 00:00:55,435 --> 00:00:58,829 a participant's contributions.

22 00:00:59,119 --> 00:01:00,774 What do we know so far

23 00:01:00,774 --> 00:01:04,247 about Writing Contests?

24 00:01:05,137 --> 00:01:06,711 We recently completed

25 00:01:06,711 --> 00:01:08,407 the Writing Contest report.

26 00:01:08,407 --> 00:01:10,621 This report aims to increase

27 00:01:10,621 --> 00:01:12,610 the Wikimedia communities' knowledge

28 00:01:12,610 --> 00:01:16,151 about Writing Contest, using data.

29 00:01:16,541 --> 00:01:18,846 What did we find?

30 00:01:19,476 --> 00:01:21,522 We found that Writing contests

31 00:01:21,522 --> 00:01:24,661 may be a good way to engage communities

32 00:01:24,661 --> 00:01:26,386 and create articles.

33 00:01:27,466 --> 00:01:29,069 In 39 contests,

34 00:01:29,616 --> 00:01:33,507 745 participants created or improved

35 00:01:33,507 --> 00:01:36,110 over 15,000 articles, and added

36 00:01:36,110 --> 00:01:41,125 22.7 million characters.

37 00:01:41,835 --> 00:01:44,153 Writing contests also seem to have

38 00:01:44,153 --> 00:01:46,406 high retention rates,

39 00:01:46,406 --> 00:01:47,952 compared to some measures.

40 00:01:49,172 --> 00:01:52,936 18% of new users and 83% of existing users

41 00:01:52,936 --> 00:01:56,173 made at least one edit three months after

42 00:01:56,173 --> 00:01:59,785 the contest started.

43 00:01:59,785 --> 00:02:01,537 It's important to remember

44 00:02:01,537 --> 00:02:04,350 that contest design varies very widely.

45 00:02:04,350 --> 00:02:06,403 Some things that may influence

46 00:02:06,403 --> 00:02:09,600 a contest design include: contest length:

47 00:02:09,600 --> 00:02:13,267 will the contest be 4 weeks or 4 months?

48 00:02:13,267 --> 00:02:16,208 participants: will they be new users?

49 00:02:16,208 --> 00:02:18,889 or existing users?

50 00:02:18,889 --> 00:02:22,655 or target goals: will the contest focus on

51 00:02:22,655 --> 00:02:24,149 creating articles?

52 00:02:24,149 --> 00:02:26,849 Or focus on collaboration among editors?

53 00:02:28,789 --> 00:02:32,437 What else can I find in the report?

54 00:02:32,437 --> 00:02:34,277 Lots of data!

55 00:02:34,277 --> 00:02:36,773 Use the report to see how your contest

56 00:02:36,773 --> 00:02:38,825 compares to others.

57 00:02:38,825 --> 00:02:40,834 You can also use the report to plan

58 00:02:40,834 --> 00:02:43,507 your next contest.

59 00:02:44,707 --> 00:02:46,747 In the report, you can find data about

60 00:02:46,747 --> 00:02:49,522 inputs, outputs and outcomes.

61 00:02:49,522 --> 00:02:52,655 Inputs, like budget, or the time put in

62 00:02:52,655 --> 00:02:55,388 to organize the contest.

63 00:02:55,388 --> 00:02:58,282 Outputs, like participation or articles

64 00:02:58,282 --> 00:03:00,412 created.

65 00:03:00,412 --> 00:03:03,069 And you can also find data about outcomes:

66 00:03:03,069 --> 00:03:04,838 like user retention

67 00:03:04,838 --> 00:03:08,396 or article quality ratings.

68 00:03:09,236 --> 00:03:12,422 In total, there is data about 39 contests

69 00:03:12,422 --> 00:03:16,866 745 participants, who created or improved

70 00:03:16,866 --> 00:03:19,724 15,000 or more articles,

71 00:03:19,724 --> 00:03:23,725 and added 22.7 million characters

72 00:03:23,725 --> 00:03:25,700 The contests in the report are from

73 00:03:25,700 --> 00:03:30,112 at least 11 different Wikipedia languages.

74 00:03:32,492 --> 00:03:33,492 You are invited!

75 00:03:33,492 --> 00:03:34,792 To read the report

76 00:03:34,792 --> 00:03:36,644 and tell us how the report is useful

77 00:03:36,644 --> 00:03:37,932 for you.

78 00:03:39,202 --> 00:03:40,459 Be sure to check out

79 00:03:40,459 --> 00:03:42,197 the Writing Contest Toolkit,

80 00:03:42,197 --> 00:03:42,963 that is linked

81 00:03:42,963 --> 00:03:45,395 at the bottom of the report.

82 00:03:46,405 --> 00:03:47,392 Thank you!

83 00:03:47,392 --> 00:03:48,775 Be sure to stay in touch

84 00:03:48,775 --> 00:03:50,828 with the Learning and Evaluation team

85 00:03:50,828 --> 00:03:52,764 through our portal on Meta.

86 00:03:50,801 --> 00:03:54,361 Bye now!