Strategy/Wikimedia movement/2017/Cycle 2/A Truly Global Movement

By 2030, we will be a truly global movement. In particular, we will turn our attention toward regions we have not yet served well enough: Asia, the Middle East, Africa, and Latin America. We will work with communities of readers, contributors, and partners in these parts of the world. We will make space for new forms of contributions that reflect these regions (references, citations, and more). We will build awareness of the power of free knowledge and overcome barriers to access. We will build products adapted to the needs of these new members of our movement.

2017 Movement strategy

REPORTS

LEARN

JOIN

ORGANIZE

REACH

Theme: A truly global movement

The following discussion is closed.

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Cycle 2 of the discussion is now closed. Please discuss the draft strategic direction (link coming soon).

Sub-themes

This theme was formed from the content generated by individual contributors and organized groups during cycle 1 discussions. Here are the sub-themes that support this theme. See the Cycle 1 Report, plus the supplementary spreadsheet and synthesis methodology of the 1800+ thematic statements.

• Emerging communities
• Accessibility in emerging communities
• Availability across languages
• Outreach & awareness
• Sustainability & growth

Insights from movement strategy conversations and research

Insights from the Wikimedia community (from this discussion)

• Week 1 summary
• Week 2 summary
• Week 3 summary
• Week 4 summary

Insights from partners and experts  

• Summary of 20 expert interviews from India, Indonesia, Nigeria, Egypt, Brazil and Mexico (2017)
• Summaries of salons, meetings, and interviews with experts and partners

Insights from user (readers and contributors) research

• Summary of generative research in Mexico, Nigeria, and India (2016) (full report here)
  • Five takeaways
    • Awareness: as a brand, Wikipedia is not widely recognized or understood. People are Wikipedia readers without realizing it.
    • Usage: Wikipedia readers are generally task-oriented, not exploration-oriented.
    • Trust: Wikipedia’s content model can arouse suspicion. Despite this, there was no observed relationship between trust in and reading of Wikipedia.
    • Affordability: Cost of mobile data remains a barrier to widespread internet penetration.
    • Offline: People are increasingly getting information online, then consuming or sharing it offline.
• Summary of Indonesia research - Initial findings
  • Indonesia research findings draft May 2017

Other Research

Adoption of mainstream technology globally

1. Euro Monitor: 53% of the world’s global population will be online by 2030: http://blog.euromonitor.com/2015/04/half-the-worlds-population-will-be-online-by-2030.html
2. Cisco: Increases in video content consumption and bandwidth: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
3. Kleiner Perkins Caufield Beyer: Over 3 billion photos shared per day: http://www.kpcb.com/internet-trends

Population changes

1. United Nations: Between 2015 and 2030, the majority of the world’s population growth will be in Sub-Saharan Africa (38%) and the South-Asian sub-continent (26%): https://esa.un.org/unpd/wpp/Download/Probabilistic/Population

Contribution of knowledge world-wide

1. Annals of the Association of American Geographers: Much of the world’s digital knowledge is contributed by only part of the world. As more people come online, addressing representation will be even more urgent: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2382617
2. Freedom House: 48 countries lack free, open internet: https://freedomhouse.org/report/freedom-net/freedom-net-2016

Building inclusive knowledge societies

1. "Keystones to Foster Inclusive Knowledge Societies: Access to information and knowledge, freedom of expression, privacy, and ethics on a global internet," UNESCO: http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CI/CI/pdf/internet_draft_study.pdf
2. "Recognizing Enablers of Inclusive Knowledge Societies," CIPESA (Promoting Effective and Inclusive ICT Policy in Africa): http://cipesa.org/2015/03/recognising-the-enablers-of-inclusive-knowledge-societies/
3. Mozilla Internet Health Report / Section on digital inclusion: https://d20x8vt12bnfa2.cloudfront.net/InternetHealthReport_v01.pdf

Questions

View discussion of these questions on the talk page

These are the main questions we want you to consider and debate during this discussion. Please support your arguments with research when possible. We recognize you may not have time to answer all the questions; to help you choose where to focus, we have listed three types of questions below. The primary questions are the ones most important to answer during this discussion cycle.

Primary questions

1. What impact would we have on the world if we follow this theme?
   • Note that if you already submitted key ideas that answer this question for this theme in the previous discussion, consider just adding a link to that source page versus rewriting the whole statement. (see spreadsheet). If you have something new to add to a comment you made previously, however, please do.
2. How important is this theme relative to the other 4 themes? Why?

Secondary question

3. Focus requires tradeoffs. If we increase our effort in this area in the next 15 years, is there anything we’re doing today that we would need to stop doing?

Expansion questions

4. What else is important to add to this theme to make it stronger?

5. Who else will be working in this area and how might we partner with them?

Other comments:

Remember, if you have thoughts about the strategy process or larger issues, please share those here, where they are being monitored daily!

If you have specific ideas for improving the software, please consider submitting them in Phabricator or the product's specific talkpage.