Strategy/Wikimedia movement/2017/Cycle 1/Report/Methodology

Our methodology for identifying themes for Cycle 2

The initial synthesis of community discussions that took place between March 14 and April 18 resulted in 13 common themes. Upon review of these themes, the movement strategy team identified ideas that grouped together naturally. Other ideas related more to the tactics of how we do things, rather than the outcome we hope to achieve in the world. As a result, we distilled these findings into five contrasting themes for organized groups and communities to debate in Cycle 2.

Note: These five groupings were developed by review of the initial 13 themes and related subthemes at the top level, not by another manual tagging of each individual statement. Not every individual statement will fit perfectly into each of the five themes, and there is a strong possibility for overlap across the final themes. These groupings are based on the core strategy team’s interpretation and judgement and we are conscious of our own biases, so we recognize that others may have a different perspective on the data. You are invited to take a look at the data, run your own analyses, and share your findings.

The themes are mapped by color. If you see a cell with a different background color, that means it was assigned to a different theme than when it was originally grouped.

13 Themes	Sub-theme	Number of References	Cycle 2 Themes
Content	Quality	158	The Most Respected Source of Knowledge Discussions of content and knowledge mostly how to improve the content quality - often measured by reliability, credibility, neutrality, readability - so that Wikimedia project could be a better knowledge resources.
	Reliability, Credibility	71
	Neutrality	65
	Ease, Accessibility	58
	Gaps, Bias	36
	Other	3
Knowledge	Biases	3
	Gaps	2
	Other	26
Community	Health	151	Healthy, Inclusive Communities There was frequent mention of improving the experience for contributors and the overall health of the Wikimedia community, including through greater diversity and gender balance.
	Engagement, Support	114
	Other	0
Users, Editors, Contributors	New	78
	Engagement	61
	Paid, Incentivized	29
	Experienced	23
	Readers	8
	Other	14
Outreach, Awareness	Diversity, Inclusion	57
	Gender	20
	Other Global Outreach	126
Emerging Communities	Availability across languages	76	A Truly Global Movement Many hoped Wikimedia could better meet the needs of emerging communities, including through better outreach and awareness, availability across languages, and access.
	Access	29
	Other	25
Innovation	Adapting to technological context	75	The Augmented Age Discussions also explored how innovation and technology can be best leveraged for Wikimedia to adapt and improve, including through automation, other medias, and moving beyond Wikipedia.
	Beyond Wikipedia	39
	Automation	29
	Other medias	24
	Other	6
Education	Institutions	42	Leveraging the Knowledge Ecosystem Collaboration was a common topic, most frequently as it relates to the education sector, but also more broadly with other internal and external actors.
	Existing programs	23
	Educators	7
	Other	54
Collaboration	External	69
	Internal	66
	Partnerships	48
	Communication	42
	Policy, Advocacy	25
	Other	3
Organizational	Foundation	38
	Funding	32
	Governance	25
	Staffing	19
	Other	25
Features	N/A	216	Not included as a theme for strategic direction Topics like features and values were commonly discussed. While important, these ideas related more to the tactics of how we do things, rather than the outcome we hope to achieve in the world. Statements related to features will be routed to the appropriate department at Wikimedia Foundation.
Values	Mission	41
	Open Source	27
	Decentralization	15
	Free	14
	Others	4
Sustainability, Growth	N/A	16