Perspectives pour les communications du mouvement
|Le personnel et les employés de la fondation Wikimédia contribuent à maintenir le contenu de cette page aux côtés de la communauté bénévole.|
Les recommandations de la Stratégie du Mouvement, publiées cette année, nous ont montré l’importance de développer une meilleure communication dans notre organisation.
Pour ce but, la Fondation souhaite recueillir des idées auprès des communautés, afin de trouver des moyens pour communiquer sur nos travaux collectifs de manière plus cohérente, et aussi pour mieux mettre en évidence les contributions des communautés partout dans le mouvement. Au cours des prochains mois, nous allons organiser des groupes de discussion et des discussions en ligne pour recueillir ces informations. Chaque groupe de discussion aura entre 10 et 15 participants volontaires qui partageront leurs idées quant aux sujets proposés, en répondant à des questions dans le cadre d’une discussion menée par un animateur.
- Now: Report has been finalized based on participant feedback
- Ongoing: Report findings distributed and used to continue to build and refine Movement Communications team strategy
Recommendations from movement participants for the Wikimedia Foundation
- Build a better front door. Create a single point of entry for information, support and resources from the Foundation.
- Use humans. Take a human-centered approach to communications -- as opposed to a tech-centric or channel-centric approach. Hire regional communications specialists that can localize, listen, represent, support and amplify. Clarify who talks to the movement.
- Speak human. Use language that is simple, relatable and translatable. Showcase the humans behind the communications. Resist the temptation to over-explain when issues are complex or to be vague rather than acknowledge when details are unknown.
- Balance “broadcast” with “on-demand.” Invest more in centralizing and storing movement information so that people can access what they need, when they need it.
- Coordinate, then communicate. Coordinate within the Foundation first, and then communicate with the larger movement. Avoid causing confusion by failing to align internally first.
- Clarify, connect and reflect. Use the Foundation’s platforms to tell the movement’s story centered on these three communications goals.
10 focus groups with 113 participants. The research team held ten focus groups, with a total of 83 community participants and 30 Wikimedia Foundation staff. Movement members participated working in different regions, languages, and capacities that reflect the diversity of the Wikimedia movement. Of community participants:
- 69% were from emerging regions
- 63% identified as men, compared to an estimated 87% of Wikimedia contributors
- 35% stated their primary project was a project other than Wikipedia
- 17% were relative newcomers, having been involved with Wikimedia for 3 years or fewer
- 27% were long-time Wikimedians, having been involved with Wikimedia for 10+ years
- 16% were non-English speakers (simultaneous interpretation was provided in Arabic, French, Spanish and Russian)
- 35% were members of affiliates
- 23% held on-wiki administrative roles
- 7% identified as technical contributors.
Stipends were offered to participants to enable participation from those who may not have otherwise been able to take part.
What happens next?
Insights from this report will be used to plan a long-term movement communications strategy for the Wikimedia Foundation. The strategy will be agile -- it will continue to evolve and adapt -- with improvements implemented as they are ready.