Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals/Option 1
There was a request for comment regarding proposals to change the name of the Wikimedia Foundation to use the name Wikipedia. The use of Wikipedia as a name for the Foundation was thoroughly rejected by the community.
The Wikimedia Foundation Board of trustees has resolved to pause the Movement Brand Project until March 2021. Read the full resolution on the Wikimedia Foundation Governance Wiki.
Wikipedia as a network
|Movement tagline||Part of the Wikipedia Network|
|User groups||Wikipedia Group Penguins*|
|Chapters||Wikipedia Network Antarctica*|
|Foundation||Wikipedia Network Trust|
|* “Antarctica” and “Penguins” are made up affiliates|
** Initial localization, for illustrative purposes only.
Why this is being proposed:
It uses our most well-known brand to communicate to the world that Wikipedia is part of something much greater. A network made up of many different parts and people, all aspiring to the same vision. This naming convention invites people to gain a greater understanding of something they already have a connection with.
Preliminary legal comments
“Wikipedia” is our best-protected and most well-known trademark, so it is relatively easy and straightforward to begin to use “Wikipedia” more broadly and prominently in movement branding. More research is needed regarding potential limitations on the use of “trust” in an organization name, but there should be few if any issues with using “network”. Likewise, we need to continue to hear from affiliates in this phase to understand the full range of legal implications (if any) for affiliates if they use “Wikipedia” in their names.
Ideas for localization
All proposals seek localization from communities.
Initial recommendation: “Wikipedia” stays the same as it is currently represented in each language and all modifiers (“Network”, “group”, “Antarctica”, “Penguins”) are localized.