CentralNotice/Usage guidelines/ja

This page is a translated version of the page CentralNotice/Usage guidelines and the translation is 51% complete.
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目標

  1. できるだけ控えめに。
  2. できるだけ空間を取らないように短く。
  3. consensusに立脚してウィキメディア運動の基本方針を尊重すること。
  4. できるだけ掲出の回数を減らしてbanner blindnessを予防し、ローカルのコミュニティがバナーを出す期間を残すこと。

承認

セントラルノーティスはすべて (グループであっても) CentralNotice/Calendar (セントラルノーティス日程表) に期日前に登録するものとします。日程表は追跡と調整の重要なツールです。また連絡窓口となる人/責任者を決め、担当者はプロジェクトの主催者の代理でセントラルノーティスの承認申請を行い、手続きの細部を明確にします。

すべてのバナーには7日以上のコメント期間が伴います。対象となるウィキには Meta-Wiki 協議を知らせる必要があり、配布リストないしはもっとも関心が強い利用者に効率的に知らせる場所を縦覧できるようにしなければなりません。

標準のバナー

標準的な運動全体に向けたバナーでウィキマニア、スチュワード選挙、理事選挙、その他のウィキメディアの一般投票や調査、メンテナンス通知に関する場合は、広範な協議を必要としません。

議論が尽きていない事例

Some campaigns are controversial whatever their implementation, simply because their content is uncommon or because they are not yet clearly established as compliant with our principles. As examples, consider the promotion of initiatives involving a non-Wikimedia organization, project-wide protest, advocacy initiatives.

Depending on how potentially controversial the notice is, such additional issues should be discussed with the global community in a visible venue such as Wikimedia Forum, wikimedia-l or Requests for comment. Local notifications per above should be checked with additional scrutiny; a small banner notification can help increase the visibility of the discussion for the most affected audience within editors.

アドボカシー (権利擁護の主張) に持ち込むについても、approval from the Wikimedia Foundation (ウィキメディア財団の承認) が必要です。

キャンペーンの実施

  • Relevant targets - Target only the needed languages and avoid showing banners in languages different from the users' if at all possible (e.g. avoid English banners for anonymous users on non-English projects or for logged in users with non-English interface language). Banners relating to content generation should target content projects, avoiding governance and project support projects like Meta.
  • Campaign weighting - Wherever possible, campaigns should be kept below 50% traffic unless express community consensus exists to do otherwise.
  • Impression limiting - Impression limiting and named campaign cookies should be used for all campaigns. Typically 5 impressions, resetting after minimum of 7 days. Campaigns running on multiple wikis or for long periods will need stricter limits.
  • Campaign length - Campaigns should typically be less than 2 weeks in length. Only in cases where proven success exists or explicit community consensus prevails will exceptions be made for campaigns of 1 month.
  • Limit - Hard limit of 2 campaigns for any one language/geography/project combination per month.
  • Alternatives - Smaller banners, local notices and mass-messaging campaign should be used as alternatives to CentralNotice.

バナーの要件

  • フリー・ライセンス - 背景画像、ロゴ、文章を含め、全てのコンテンツは、フリー・コンテンツでなくてはいけません。
  • Wikimedia only - Banners must link to Wikimedia-controlled domains (owned either by Wikimedia Foundation, Wikimedia affiliates or Wikimedia volunteers identified to the Wikimedia Foundation). Banners should not contain any trademark owned by a for-profit.
  • No external resources - All banner resources (code or images) must be sourced from a wiki hosted by the Wikimedia Foundation. The link target must provide guarantees equal to the privacy policy or stricter.
  • Secure links (From October 2019) - All links from CentralNotice banners must use https connections.

募金活動

Banners for fundraising and external surveys should be discussed at least 21 days and requires approval from Wikimedia Foundation in all instances. For these please contact Joseph Seddon.

Online fundraising banners are run by the Wikimedia Foundation, however it is now common practice to coordinate timing of fundraising campaigns for all countries (except for US, UK, Canada, New Zealand and Australia) with local affiliates. The aim is for this to be done around 4-5 months in advance although significant changes in fundraising periods can be discussed anywhere up to 9 months in advance.

オンライン募金用のバナーを提携団体が用いるときは、ウィキメディア財団との法務契約に準じるものとし、ここでも改めて承認を必要としません。

募金活動もしくは免税対象のキャンペーンを実施するウィキメディア財団ならびに提携団体は必ずウィキメディア理事会の定める 募金活動の方針を守ることとします。

調査

このガイダンスはウィキメディアのあらゆる調査依頼に適用され、またウィキメディア財団職員の内部資料として転用します

Software: In interests of privacy of our users. Individuals running campaigns with surveys or forms used to collect information via CentralNotice are strongly encouraged to request and use a Qualtrics account via User:RMaung (WMF). This protects the privacy of our users to a much greater degree compared with SurveyMonkey or Google Forms.

Metrics: It's really important to think about how many replies you would like and expect (they are not the same), including breakdowns across languages. It is encouraged all requests for surveys consider about what would be a useful amount of data to collect rather than, which we are all often too guilty of, simply as much as possible. Setting expectations allows CN admins to adjust a campaign to be more or less intensive depending on how on target we are. It's all in the name of efficiency.

Size of audience: Our largest surveys across the whole movement reach thousands of editors. Set realistic expectations about how many responses you will get. As a survey gets narrower in focus, you should not expect nor demand response levels on par with those largest of surveys. You might only get hundreds or even tens of replies. If it's representative of your target audience, small size is not inherently a bad things. You also might want to consider deliberately under-representing certain languages (English or German) to allow the voices of other communities to be louder and positively biased towards.

Is central notice the right tool?: Although applicable to all campaigns, it is particularly important to consider who your audience. Consider other means of communication. Send out surveys to user talkpages, user email, mailing lists, social media, appropriate notice boards/talk pages and village pumps BEFORE any CentralNotice campaign if you are targetting editors.

メンテナンス枠

メンテナンス枠用のバナーは必要なときに設定し、通常は財団職員が実施します。専用のバナーがあります(翻訳をお手伝いください)。識別には右の構文が使えます:2019-09-17_Maintenance_window_Wikipedia

関連項目