Estratégia/Movimento Wikimedia/2017/Ciclo 3

Estratégia do Movimento 2017

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Discutir o rascunho da direção estratégica

In the past five months, we have all expressed opinions on what we want to build or achieve together as a movement. We have also completed a review of the research from New Voices - those people who are not currently contributors to Wikimedia, readers/users of the projects, or partners and organizations not currently part of the conversation - to enrich our own internal conversations. Simultaneously, the drafting group has been reviewing the findings from both New Voices and Tracks A and B discussions. They collaborated to prepare this draft strategic direction for review.

We warmly invite you to review the draft, discuss, and give feedback. This review period will be open during August.

Datas revisadas

Ciclo 1 (gerar)	Avaliação	Ciclo 2 (debate)	Avaliação final	Ciclo 3 (Conectar conteúdo de Novas Vozes; Grupo de rascunho desenha a direção estratégica)	Compartilhar e finalizar	Endosso	Fase 2
14 de março–18 de abril	18 de abril–5 de maio	11 de maio–12 de junho	12 de junho–30 de junho	julho	agosto e setembro	outubro	Final de 2017-2018

Discutir o rascunho da direção estratégica

Semana 5 (Clique para expandir ou colapsar)

 

Week 5 Challenge: How does Wikimedia meet our current and future readers’ needs as the world undergoes significant population shifts in the next 15 years?

Ideia chave 1

As the world population undergoes major shifts, the Wikimedia movement has an opportunity to help improve the knowledge available in more places and to more people. The continent of Africa is expected to have a 40% increase in population, along with improved internet access and literacy rates in the next 15 years. Spanish is expected to become the second most common language within 35 years. As new cultures and geographies become more dominant, the Wikimedia projects as they currently exist may be less relevant for the majority of the world’s population.

The insight above is based on the movement strategy research paper, Considering 2030: Demographic Shifts - How might Wikimedia extend its reach by 2030?

Pontos destacados do relatório

• A população global está mudando: Para o ano 2030, as projeções mundiais de população estimam atingir os 8,4 bilhões de pessoas (15% de aumento). Enquanto espera-se que a população na Europa permaneça estável, que a América tenha um crescimento grande (com 128 milhões de pessoas mais), e um aumento de 40% na África, com um aumento total de 470 milhões de pessoas.
• A população está envelhecendo: Prevê-se que a idade média aumente de 29,6 a 33 anos. A África continuará tendo a idade média mais jovem (indo de 19,6 aos 21,4 anos).
• The global workforce is changing: The workforce is expected to reduce, as the percentage of the population aged 15-64 decreases. Attributed to decreased fertility, Europe and Northern America are predicted to undergo substantial decreases in their workforce population proportions, dropping approximately 5-6%. Currently 25% of Japan’s population is over the age of 65, compared to 15% in the U.S. To combat this issue, Japan has raised its working age above 65. By 2050, 32 other countries will have 25% of their populations over 65, so they may likely follow suit.
• Education levels are increasing: The world will become increasingly more educated with the proportion of literate people rising from 83% to 90% between 2015 and 2030. Africa will have the highest increase in literacy, rising from 62% (2015) to 80% (2030). Asia will increase its literacy rates by 7%, from 83% (2015) to 90% (2030). Europe and Northern America will retain their high literacy rates (99-100%).
• Até 2050, o espanhol sairá de quarto a segundo lugar nos idiomas mais falados: Os pesquisadores projetam que os idiomas mais comuns no mundo serão o mandarín (#1), espanhol (#2), inglês (#3), hindi (#4) e árabe (#5). Projeta-se que o inglês passará do segundo ao terceiro idioma mais comum até 2050.

Ideia chave 2

According to recent research, readers in seven of our most active countries have little understanding of how Wikipedia works, is structured, is funded, and how content is created. This is especially true among 13-19 year olds. The research also found that readers mainly consider utility (usefulness), readability, and ‘free knowledge for every person,’ the most important attributes of Wikipedia. They associate Wikipedia least strongly with “neutral, unbiased content” and “transparency.” This represents an opportunity to increase brand awareness and knowledge.

This insight is based on the recent Brand awareness, attitudes, and usage research study. This survey was fielded in France, Germany, Japan, Russia, Spain, the UK, and the US via an online survey accessible on a PC, laptop, or device (tablet, smartphone).

Extratos chave do estudo

Reconhecimento

• Across the seven countries, close to 80% of internet users are aware of Wikipedia when shown the logo. Spain has the highest awareness (89%) and Japan has the lowest (64%).
• When asked “when you want to find information online what three websites do you go to most often,” Google (85% on average) is the top answer followed by Wikipedia (45%), YouTube (43%), Yahoo! (19%) and Facebook (17%).
• Overall, 20% first found out about Wikipedia on the internet and 20% through school. There are generational differences, though: 35% of 13-19 year old internet users say they first heard about it in school, while 73% of 36-49 year old internet users say online.

Atitudes

• Across all seven countries, internet users that are aware of Wikipedia associate it most strongly with “free knowledge for every person” (8.5 out of 10) and “useful” (8.3 out of 10). They associate Wikipedia least strongly with “neutral, unbiased content” (7.0) and “transparency” (6.9). There are strong generational differences, with 13-19 year olds giving Wikipedia lower association scores on most attributes.
• When asked what is most important to those internet users that are aware of Wikipedia, the highest attributes are “useful,” “free knowledge for every person” and “easy to read.” What’s least important is “transparency” and “free of advertising.”
• Across generations there is also broad agreement that “more trustworthy content” (57%), “higher quality content” (51%), “more neutral content” (44%), and “more visual content” (41%) would enhance their personal experience “a lot.”

Uso

• Proportionately, Wikipedia finds its strongest audience in Spain where 91% of internet users 13-49 are aware of it and 89% read it. This compares to the average of internet users across all countries, 84.1% are aware of it and 81.1% read it.
• By country, 75% of Wikipedia readers in Russia and 73% in Spain read Wikipedia weekly or more. Twenty-four percent of Russian and Spanish readers read daily. The lowest weekly readership is found in Japan and the UK (60% of readers each).
• Overall, about half of Wikipedia readers access the site “often” from a desktop or laptop, or a smartphone. Readers ages 13-35 are much more likely to say they access Wikipedia often from a smartphone, and readers 13-19 years old are the most likely to say they often access Wikipedia through a service such as Siri or Alexa (21% of 13-19 year olds vs. 10% of 36-49 year olds).

For more information, please read the complete preliminary executive summary.

Sugira uma solução

Por favor discuta como solucionar este desafio.

1. Por favor discuta na página de discussão (na Meta-wiki)
2. Encontre uma discussão fora do Meta

Note: Community feedback will be shared with the drafting team. It will also be used for future considerations as we face and solve these challenges.

Referências

Semana 4 (click to expand or collapse)

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Week 4 Challenge: How does Wikimedia continue to be as useful as possible to the world as the creation, presentation, and distribution of knowledge change?

Ideia chave

Tendências indicam que as mudanças se acontecem para todas as regiões, tanto nas emergentes como naquelas saturadas com internet móvel.

• Para as áreas que acabam de entrar on-line, o desenvolvimento de conteúdo móvel local é uma oportunidade forte.
• Globally, products will continue to evolve from “simple” websites with different device experiences (desktop, mobile) to even more sophisticated integrated platforms, incorporating technologies such as artificial intelligence, augmented reality, and virtual reality.

Estas tendências mudarão a maneira em que as pessoas criam e usam o conhecimento.

Esta ideia se baseia no relatório de estratégia de movimento, Considerando 2030: Tendências futuras da tecnologia que impactarão o movimento Wikimedia.

The research on emerging platforms predicts that platform and device innovation (mobile and newer technologies) will affect how people connect, learn, and stay current. This spans from development of local content in both emerging and developed regions of the world to how the technology itself will reshape people’s interactions, making knowledge even more integrated into daily life. It may also impact who or what is developing the content, with predictions that more artificial intelligence (AI) and commercial ventures will develop more multimedia content suitable to virtual and augmented reality devices.

Tendências e oportunidades para o movimento

Curto prazo: acesso móvel

“The internet is mobile, and mobile is the internet,” notes the Global Mobile Trends report from GSMA Intelligence. “For an entire generation, the internet is now inextricably linked with mobile and vice versa.” The researchers note that access to the web via mobile continues to remain low–under 40 percent–in much of Asia and Sub-Saharan Africa. Of the world’s 7.3 billion people, only 3.4 billion use the mobile internet, GSMA Intelligence estimates. One of the barriers to mobile internet adoption is the lack of locally relevant content. For the Wikimedia movement, the researchers suggest there is an opportunity to help engage local content contributors. The researchers also suggest Wikimedia has an opportunity to develop easier mobile solutions and potentially form new partnerships that can help extend our reach in countries coming online.

Plataformas emergentes e tipos

According to two reports on technology innovation and usage by Mary Meeker and Amy Webb, there are four content types and platforms that are likely to mature between now and 2030:

1. Advances in artificial intelligence and voice-driven applications will give rise to real-time, personalized education and information services that will become a part of people’s daily lives. This will move people away from text-based to more voice-activated and voice-response systems. Innovations may change the way that knowledge is gathered, assembled, and synthesized. In the future, Wikimedians may rely more on artificial intelligence and automated systems, which could change how they do their work and what they do (for some this may mean verifying and fact-checking instead of contributing new content).
2. Virtual reality has the potential to radically change how people interact with knowledge. In these immersive life-like experiences, knowledge based on text will be difficult to integrate. However, open source immersive content may be an opportunity for current or future sister projects, and structured data might be ideal for these purposes.
3. Augmented reality and other wearable devices add a layer of content on top of the user’s view of the world. This trend could give users immediate, relevant access to Wikimedia content and potentially revolutionize education, training, and many other industries.
4. Older offline modes of communication may still exist and grow, as there are concerns about privacy online and a desire to not always be connected.

Consequências negativas potenciais

Em conclusão, os pesquisadores compartilham possíveis consequências negativas:

• Quando a inteligência artificial gera conteúdo, pode criar um novo conteúdo baseado em fontes que tinham distorção humana, perpetuando assim a distorção.
• À medida que as pessoas procuram e recebem mais conteúdo de acordo com suas próprias preferências, começarão a perder acesso a outros conteúdos potencialmente diferentes.
• Overload of information that is available every moment may lead to less ability to critically process new information
• The digital divide - the gap between those who have online information and those who do not - will widen even further in all societies
• New devices for virtual reality, augmented reality, and personal assistants may increase the creation of paid and proprietary content and platforms. If this happens, users may return to the role of passive consumers instead of content creators, leading to less neutral, free knowledge.
• Archivists, educators and historians may find it more and more difficult to maintain and access these many different types of knowledge and content

Referências

Semana 3 (clique para expandir ou contrair)

 

Week 3 Challenge: As Wikimedia looks toward 2030, how can we counteract the increasing levels of misinformation?

As part of the Wikimedia 2030 strategy process, the Wikimedia Foundation is working with independent research consultants to understand the key trends that will affect the future of free knowledge, and to share this information with the movement.These two reports were prepared by Dot Connector Studio, a Philadelphia-based media research and strategy firm focused on how emerging platforms can be used for social impact, and Lutman & Associates, a St. Paul-based strategy, planning, and evaluation firm focused on the intersections of culture, media, and philanthropy.

Ideia chave

As tendências em desinformação estão aumentando e podem dificultar a capacidade dos wikimedistas para encontrar fontes confiáveis de conhecimento.

No artigo Considerando 2030: Tendências tecnológicas que impactarão o movimento Wikimedia, os pesquisadores têm dividido as tendências sobre a desinformação em duas categorias: fontes de conteúdo e como se acessa conteúdo. Para a cada uma delas, identificaram três fontes globais de influência: tecnologia; governo e política; e comércio.

Em específico, pesquisadores têm identificado as seguintes tendências e como impactam nosso futuro:

• Technology will change how content is developed by external sources, as artificial intelligence is used to speed up knowledge creation and analysis. While this may make it easier to find citations and make quality edits, it may also create more biased sources or misleading content. This could become an even bigger issue as artificial intelligence begins to use misinformation as “fact” when it brings data together and creates more content. This may challenge Wikimedians’ ability to verify sources and maintain high-quality content.
• Technology is likely to shift to more personalized interfaces (mobile devices, wearable devices, voice-based virtual assistants) and access to Wikimedia content will be increasingly more difficult with the current platform.
• Global freedom of expression is being aggressively challenged. Some companies, governments, and politicians purposefully spread false or misleading information to persuade and influence for their gain. This goes beyond just text, as technology makes it easier to manipulate other media (audio, video, images). This weakens the overall knowledge network and may make it more difficult for Wikimedia to remain neutral and cite unbiased documents.
• Tendencies to censor Wikimedia content are decreasing, but some governments (such as China or Turkey) are continuing to censor widely. The deployment of “HTTPS” technology has made it more difficult to block individual pages. This has helped in the short-term, but new anti-censorship tools and methods will need to continue to be developed.
• Social media companies such as Twitter and Facebook have grown and become channels to spread misinformation through personal networks, while at the same time trust in established institutions has declined. Innovation will be necessary to ensure that misinformation is fact-checked so that neutral, accurate information is distributed.
• As commercial companies continue to develop closed apps, products, and platforms, reliable sources may become more difficult to find and Wikimedia content may become less accessible. (Note that this topic will be further developed in future research.)

The research on misinformation suggests potential solutions to these issues. As you reflect on the research, please discuss how you think we as a movement can help the world's quest for trustworthy, free, and neutral knowledge.

Referências

Semana 2 (clica para expandir ou contrair)

 

Desafio da 2ª semana: Como podemos capturar todo o conhecimento quando boa parte não pode ser verificada de maneira tradicional?

Ideias-chave

A maior parte do conhecimento mundial ainda está para ser documentada em nossos projetos, e isto requer novas formas de integrar e verificar as fontes.

Nossa definição atual de "fontes confiáveis" se baseia em práticas já enraizadas da cultura ocidental, na qual a cultura e a história vêm sendo documentadas em forma escrita há séculos. Este viés – favorável a fontes facilmente disponíveis em somente partes do mundo – está em desacordo com uma visão que abarque "a soma de todo o conhecimento".

For example, it is very difficult to find reliable secondary sources about many African cultures, either because that knowledge has traditionally been shared orally, or because written documents were created from the perspective of colonialist biases. Some organizations focus on documenting such oral knowledge in different forms and their work could be used as sources on our sites if we found a way to integrate them easily.

As Wikimedians, we’ve become experts at identifying reliable sources coming from the confines of traditional channels, such as peer review academia and mainstream press. The strategy challenge from last week mentioned that readers are moving away from placing their trust in such “reputable” organizations a priori, and instead are using more sources from individuals they trust. This trend could be an opportunity for Wikimedians to imagine sourcing methods that are less culturally restrictive and also better serve the evolving expectations of readers.

• Read the transcript or watch the video with Uzo Iweala, Nigerian author and movement strategy advisor, interviewed by Zack McCune, 14 June 2017

• Read the transcript or watch the video with Adam Hochschild, Co-Founder, Mother Jones, interviewed by Katherine Maher, 16 June 2017

A descoberta e o compartilhamento de informações confiáveis têm evoluído no decorrer da história.

• Please read and discuss the 7th July blog post, How the discovery and sharing of trusted information have evolved, as the second insight.

Referências

Primeira semana (clique para expandir ou reduzir)

 

Week 1 Challenge: How do our communities and content stay relevant in a changing world?

Ideias-chave

The Western encyclopedia model is not serving the evolving needs of all people who want to learn.

According to the ethnographic research and expert interviews we conducted, existing and future readers want a platform for learning that goes beyond Wikipedia’s current encyclopedic format and its western-centric norms. Experts shared that the formal education system isn’t working well in many places, especially - but not only - in emerging countries. People are seeking new ways to learn to offset the resource or infrastructure challenges they face. Wikipedia and its sister projects are currently designed to be web destinations for browsing rich knowledge, but many readers are more interested in getting answers to specific questions. Many who seek knowledge online are looking for short, standalone, and/or visual ways of engaging with content and acquiring new skills. Wikipedia's current model of the long-form, in-depth, text-heavy encyclopedia article may not meet these changing needs. It also does not yet provide a space for other forms of educational knowledge.

Knowledge sharing has become highly social across the globe.

Both the ethnographic research and results from the awareness and usage study are showing that young people, enabled by smartphones, seek and share information in new ways. This is the newest group of people to reach. They are deeply involved in their use of social media and messenger tools, and they prefer to share and discuss information through platforms they already use. Experts assert that new trends are emerging. For example, many young people see querying their friends and networks for information via messaging apps as equivalent to discussing in person, just faster and through a broader group. Distrust and skepticism are becoming so widespread that “reliable sources” are often dismissed: young people increasingly place trust in individuals in their networks whose judgement and intellectual honesty they respect, rather than in traditional “respectable” institutions. These changes may threaten Wikipedia’s relevance to a large audience which we have traditionally served.

Ideias-chave como histórias

Dado que mentes diferentes funcionam de maneiras diferentes, algumas pessoas preferem pensar estes desafios em termos destas histórias pessoais (note-se que estas são personagens fictícias baseadas nos resultados das investigações).

Meet Michael and Annisa, two teenagers from across continents and lifestyles (clique para expandir ou reduzir)

Michael is a teenage boy living in Washington, DC, United States. He and all his friends have smartphones, and they use them to connect, share interesting content, and lookup information for school. While Michael and all his friends are aware of Wikipedia, they are significantly less likely than their parents to read Wikipedia (46% vs. 72% read it weekly or more often). When they do, it’s to look up a specific topic (41% of the time) or help them study (23% of the time). YouTube is in his top 3 websites. He doesn’t remember a time without social media, and he and his friends are always online via their smartphones. “Facebook is for old people” and SnapChat is Michael’s preferred way to interact and share content with friends. He gets information from a variety of devices, from the desktop computer to listening to Siri on his phone or the Amazon Echo in his family’s living room. Like his parents, Michael values that the content is useful, more than if it is high quality or free and neutral.

Annisa is a 15 year old girl in the city of Bandung, Indonesia. Her family is considered wealthy, and she is lucky enough to have a smartphone (one of the 21% of the country’s whole population). Her family doesn’t have a desktop computer, so she uses her phone to search for the information she needs for school. Mostly, though, she uses WhatsApp to connect with her friends and share information in her local language. Her family and friends are very interconnected and social, so her phone is an extension of that. She trusts the information she receives from friends and people she follows. Sometimes she uses search results in English that display content from Wikipedia, but she is unaware that this is from Wikipedia. She and her friends share snippets of information that fit on their mobile phones and give them the exact information they need. Browsing the internet for the sake of discovering new things is just not part of what she does.

Referências