Fundraising 2010/Banner testing/be

На іншых мовах
  Уводзіны       Паведамленні       Камітэт       Тэсціраванне    

Пачынаючы са жніўня, Камітэт па збору сродкаў (Fundraising Committee) кожны чацвер у другой палове дня на працягу гадзіны праводзіць выпрабаванне атрыманых банерных паведамленняў. Гэтыя тэсты дапамагаюць нам прывесці ў парадак усе нашыя сістэмы перад тым, як пачнецца гарачая кампанія. Але найбольш важнае тое, што гэта паказвае нам, якія банерныя паведамленні ў гэтым годзе будуць матываваць ахвяроўцаў найлепшым чынам.

Калі ў вас ёсць якія меркаванні, калі ласка, на старонцы Паведамленні прапаноўвайце паведамленні для наступнага тэста.

Ніжэй вы можаце пабачыць паведамленні, якія перамаглі падчас нашых тэстаў. Працэнт паказвае долю людзей, націснуўшых на банер (кожнае паведамленне дэманстравалася аднолькавай колькасці людзей).

Ацаніце таксама становішча на старонцы абнаўленняў, дзе мы абмяркоўваем наш вопыт, будучыя тэсты і цяжкасці.

Банеры-пераможцыEdit

Test Fifteen: October 28th, 2010Edit

with all data from todays test

Test fourteen: October 26th, 2010Edit

EnglishEdit

Spreadsheet with all English data from todays test

Portugese WikipediaEdit

Spreadsheet with all Portuguese data from todays test


French WikipediaEdit

Click here for the full spreadsheet with all data from the French test

Dutch WikipediaEdit

Click here for the full spreadsheet with all data from the Dutch tests

Swedish WikipediaEdit

Click here for the full spreadsheet with all data from the Swedish test

Italian WikipediaEdit

Click here for the full spreadsheet with all data from the Italian tests

Italian WikiquoteEdit

Click here for the full spreadsheet with all data from the French test

Test thirteen: October 21st, 2010Edit

Spreadsheet with all data for todays test

Test twelve: October 19th, 2010Edit

Spreadsheet with all data for todays test

Test eleven: October 14th, 2010Edit

Spreadsheet with all data for todays test (interesting!)

Test ten: October 12th, 2010Edit

English WikipediaEdit

Spread sheet with full test statistics

French WikipediaEdit

spreadsheet with full French statistics

the French tests were run on the 12th of october. The Google spreadsheet does not seem to contain any data at that date. Anthere

German WikipediaEdit

Spreadsheet with full German statistics

Test nine: October 11th, 2010Edit

Text only banners
Full background image banners
Jimmy head background only

Test seven: September 30th, 2010Edit

Detailed test discussion       stat report      

Test seven Statistics       Spreadsheet with full data (click '09-23 working' at bottom)
Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.

Test six: September 23rd, 2010Edit

Detailed test discussion       stat report      

Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
N/A is used for per landing page data because impression data is only useful for the banner as a whole (the TOTAL lines)

Test five: September 16th, 2010Edit

Detailed test discussion       stat report      

Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.



Test four: September 9th 2010Edit

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
Be curious 28%
Stay curious 24%
Be curious. Be bold. 23%
Who funds {{SITENAME}}? You do. 9%
Think of a world without {{SITENAME}} Keep free knowledge alive. 8%
Who funds {{SITENAME}}? You do. Donate today. 5%
Wikipedia is the world's greatest repository of knowledge. [Donation needed] 4%



Test three: September 2nd 2010Edit

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
Stay curious 60%
Free, Innovative, Non-profit. This is Wikipedia. 14%
The 7th most visited website in the world might be the most important. Donate today. 11%
"If you make one gift this year, make it the gift of knowledge." -- Nelson Mandela 8%
Wikipedia: Supported by readers like you. 7%



Test two: August 26th 2010Edit

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
Help us change the world / Support Free Knowledge 57%
Help us change the world / Donate today to support free knowledge 43%



Test one: August 19th 2010Edit

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
One entry became 33 million. One language became 270.
Help protect what we’ve created.
69%
Wikipedia: Edited by volunteers, supported by readers like you. 31%


Wikimedia fundraisers rely on short banner messages running at the top of project pages. We're looking for messages that catch the attention of readers, and motivate them to click through and donate. The better our banners, the more efficient our fundraising.

Contribute your own banner idea on the Messages page!

Detailed Test ResultsEdit

If you want to geek out on the detailed test results click here, check out the in-depth results tables, and join the conversation.