|Message, Testing & Strategy|
|Communications & Announcements|
The fundraiser you can 
Thank you to everyone who contributed money, ideas, both & more for the 2010 fundraiser.
The efforts of the community are truly appreciated in raising US$16 million by January 1, 2011, in time for the new year and Wikipedia's birthday!
The 2010 Fundraising Report is now available.
Find out what we're doing, why we're doing it, and what we've learned.
Collaborative & Community-run
We're testing messages, banners, and landing pages & doing it all with an eye on integrity in data analysis. Our decisions are grounded in fact and well reasoned theories – not hunches or educated guesses.