Who are we?
The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. We engage millions of people from countries across the globe to support Wikipedia and its sister projects. The overwhelming majority of the Foundation's funding comes from individual readers from all over the world giving an average of $15.Donations help the Wikimedia Foundation maintain server infrastructure, improve the software that supports our projects, and make Wikipedia and its sister projects accessible globally to millions of people. The fundraising team is responsible for raising the Wikimedia Foundation's budget through online campaigns. These campaigns have the additional goal to educate all readers about Wikipedia and how our movement works. We are grateful for all the readers, contributors, and donors who make Wikipedia and our other projects a global home for knowledge and discovery. To continue thriving we must constantly innovate, adapting to the changing needs of our readers and new advances in the technology that powers the Wikimedia universe. For additional information, please see the 2020–2021 Fundraising Report.
Working across teams and with the Partnerships team
Foundations & Major Gifts
See also: Fundraising Technology
A Global Project
Readers around the world show their support for Wikimedia each year. The Wikimedia Foundation receives donations from nearly every country in the world in over 80 currencies, 20 payment methods, and 50 languages. We strive to provide readers worldwide with the best localized donation experience possible by offering preferred local payment methods and high quality messages in local languages.
Testing and Optimization
The online fundraiser is based on constant testing and optimization of different themes, messages, designs and user flows. We aim to educate all Wikipedia readers about our movement, provide a convenient donation process, and minimize the disruption of fundraiser banners on the reader experience. Only a tiny portion of readers donate -- therefore, we must always be improving our methods.
Another goal of the fundraiser is to educate Wikipedia readers about the Wikimedia movement. We do this through the messages displayed in banners as well as through creative content featuring the Wikimedia community. Over the years, we've run personal appeal messages from community members, featured videos introducing Wikimedia volunteers, and invited readers to join in editing.
Current fundraising activities
Operated by Wikimedia Foundation
For the Financial Year 22/23
- Fundraising banners in The Netherlands, 30th of August - 25th of September. Here are some examples of banners. Please note that you will be seeing different variations of the text as we constantly test new language: Desktop large, Desktop small, Mobile large, Mobile small
- Fundraising emails in France, 12th of July - 11th of August. Here are some examples of emails: Email 1, Email 2, Email 3
- Fundraising banners in France, 4th of October - 1st of November. Here are some examples of banners. Please note that you will be seeing different variations of the text as we constantly test new language: Desktop Large, Desktop Small, Mobile Large, Mobile Small
- Fundraising emails English campaign (Australia, Canada, Ireland, New Zealand, UK, and US), 6th of September - 20th of November. Here are some examples of emails: Email 1, Email 2, Email 3
- Fundraising banners English campaign (Australia, Canada, Ireland, New Zealand, UK, and US). 29th of November - 31st of December.
Operated by Wikimedia Deutschland
- Fundraising testing:
- Fundraising Banners:
Operated by Wikimedia Switzerland
- Fundraising Banner Testing:
- Fundraising Banner Fundraising:
- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraisingconnect (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag.
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar.
See the full archive
Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.
Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena
2021/22 Q4 Update
Q4 saw the end of our financial year and we are very happy to share that we raised our fundraising goal across all our fundraising activities. We are working on a report from the 2021-2022 fiscal year to be posted on meta next quarter. In the meantime, you can see the 2020-2021 fiscal year report.
We ran fundraising campaigns in Sweden, India, Latin America (Argentina, Brazil, Chile, Colombia, Mexico, and Uruguay), and South Africa. We especially communicated and involved the communities of the big fundraising campaigns (India and Latin America) and offered them separate meta pages, as well as dedicated office hours, to inform them on the campaign and collect their feedback and input.
Have a look what our donors said:
A donor from South Africa:
Thank you for the lovely email and for the invaluable service you render to the globe. I work with youth in the city centre of Johannesburg and Wikipedia helps me to share knowledge with severely under privileged kids to expand their worlds. THANK YOU!
From a donor in India:
Wikipedia and Google are mom and dad to me because they gave me information when I couldn't get from my parents.
A donor from Colombia:
I am an older adult from Colombia. I am delighted to be able to help such a noble purpose of making "knowledge" available to the entire world. I am convinced that knowledge belongs to EVERYONE, and that it is generated thanks to the experiences of our species, therefore it is something in our essence, available to every individual. I repeat that I am available to continue helping financially, to the best of my ability. Thank you.
Planned giving and Endowment
The Wikimedia Endowment ended the fiscal year having raised a total of $13.5 million in new contributions direct to the Endowment and 701 new planned giving commitments (commitments that donors have made to include Wikimedia in their wills or other estate plans). You can find a brief update on the developments around the Endowment in Q3 and Q4 on the Endowment meta page.
Major Gifts & Foundations
In Q4, following on from Wikimedia Foundation CEO Maryana Iskander’s listening tour with volunteers, partners, and staff, we began to introduce Maryana to major donors via individual meetings and small in-person and virtual gatherings. Donors enjoyed getting to know Maryana, learning about what she had heard on her listening tour, and sharing why they love and support Wikipedia. We’ll share more information about major gift fundraising results in the upcoming fundraising report that will be posted on meta next quarter.
Our new financial year has started and we are busy with preparing and running our campaigns for Q1. You can always find an up to date list of all campaigns on our meta page.
2021/22 Q3 Update
Quarter 3 of the current financial year has come to an end and we wanted to give a quick update of the things that went on in fundraising.
In March, we ran our Italian fundraising campaign both via email to previous donors as well as via banners on the Italian Wikipedia. We tested different messaging and took into account the feedback we received from the communities throughout the English campaign. You can read here what we changed for the Italy campaign as well as for the upcoming campaigns of quarter 4, including an “I already donated” button on banners and more information for donors on the thank you page.
Some impressions from our donors in Italy:
If an extraterrestrial sentient being should ask me "as human being , what are you proud of ? " , I would answer "we made and maintain Wikimedia".
I just write to say that this is one of the happiest donations I do and shall continue to do every year. Wikipedia has achieved to lift the global spirit of humanity by making us recall how powerful are the fruits of knowledge in strengthening the bonds of all humans and breaking all lines of division. I use Wikipedia all the time, and I congratulate you for keeping high its spirit of objectiveness.
We also sent a planned giving informational email in March of this quarter. These emails are sent to an existing donor segment in the United States and invite existing donors to consider adding the Wikimedia Foundation to their will or get in touch with us directly if they are interested in learning more about this type of giving.
Thank you to all our donors, readers and volunteers in Italy who made our campaign a success. Thank you also to our past donors in the US who helped to further our planned giving programme.
We are currently preparing for the upcoming campaigns for quarter 4: Sweden, South Africa, Latin America, and India and will keep you updated.