Wikimedia Meta-Wiki

資金調達

This page is a translated version of the page Fundraising and the translation is 18% complete.
Other languages:
これはウィキメディアの資金調達に関する一般的な情報のページです。寄付を希望される方は、https://donate.wikimedia.org

Who are we?

ウィキメディア財団の資金調達チームは、私たちの運動を推進するためのリソースを開拓しています。私たちはウィキペディアとその姉妹プロジェクトを支援するために、世界各国から何百万人もの人々を巻き込んでいます。ファンドの資金調達のほとんどは、世界中の読者からの平均15ドルの寄付からです。

寄付はウィキメディア財団がサーバー基盤を維持し、プロジェクトを支援するソフトウェアを改善し、ウィキペディアとその姉妹プロジェクトに世界中の何百万人もの人々がアクセスできるようにするためのものです。資金調達チームはオンライン・キャンペーンを通じてウィキメディア財団の予算を調達する責任を負います。

これらのキャンペーンは、ウィキペディアと私たちの運動の仕組みについて、すべての読者を教育することも目的としています。ウィキペディアを、そして私たちのプロジェクトを、知識と発見のためのグローバルな拠点とする、すべての読者、寄稿者、寄付者に感謝します。

変化する読者の必要性に対応しなければなりません。世界を動かす技術の新たな進歩に適応しなければなりません。追加情報については、2021-2022年資金調達報告書をご覧ください。

Our Goals

A Global Project

世界中の読者が毎年ウィキメディアへの支援を表明しています。ウィキメディア財団は、世界中のほぼすべての 80 通貨、20 支払方法、 50 言語以上で寄付を受け取っています。その地域での優先的な支払方法と言語による質の高いメッセージを提供する努力をしています。

Testing and Optimization

オンライン募金は、さまざまなテーマ、メッセージ、デザイン、利用者フローを常にテストし、最適化することを基礎としています。ウィキペディアのすべての読者に私たちの運動について知ってもらい、便利な寄付手続きを提供し、読者の体験に募金バナーが与える混乱を最小限に抑えることを目指しています。 寄付をしてくださる読者はごく一部ですから、私たちは常に方法を改善していかなければなりません。

Educating Readers

2012 Editor Video

募金活動のもう一つの目的は、ウィキメディア運動についてウィキペディアの読者を啓蒙することです。 これは、バナーに表示されるメッセージや、ウィキメディアのコミュニティーを特集した創造的な内容を通じて行います。 長年にわたり、コミュニティーメンバーからの個人的なメッセージ、ウィキメディアのボランティアを紹介するビデオの特集、invited readersを行ってきました。

現在の募金活動

グローバル

Operated by Wikimedia Foundation

For the Financial Year 23/24 Q1 and Q2 campaigns

  • Fundraising emails in France – 19th of July to 8th of August. Here are some example emails, we test email messaging and you might see different variations of these emails: Email 1, Email 2, Email 3
  • Fundraising banners in France – 15th of August to 12th of September. Here are some example banners – please note that we constantly test banners and you might see different variations of these banners: Desktop large, Desktop small, Mobile large, Mobile small
  • Fundraising emails in India – 18th of July to 15th of August. Here are some example emails, we test email messaging and you might see different variations of these emails: Email 1, Email 2, Email 3, Email 4
  • Fundraising banners in India – 22nd of August to 19th of September. Here are some example banners – please note that we constantly test banners and you might see different variations of these banners: [[1] Desktop large], [[2] Desktop small], Mobile large, Mobile small
  • Fundraising emails in the Netherlands – 2nd to 21st of August. Here are some example emails, we test email messaging and you might see different variations of these emails: Email 1, Email 2, Email 3
  • Fundraising banners in the Netherlands – 5th of September to 3rd of October. Here are some example banners – please note that we constantly test banners and you might see different variations of these banners: Desktop large, Desktop small, Mobile large, Mobile small
  • Fundraising banners in Italy – 3rd to 31st of October. Here are some example banners – please note that we constantly test banners and you might see different variations of these banners: Desktop large, Desktop small, Mobile large, Mobile small
  • English campaign emails (Australia, Canada, Ireland, New Zealand, the UK, the US) – 7th of August to 1st of December. Here are some example emails, we test email messaging and you might see different variations of these emails: Email 1
  • English campaign banners (Australia, Canada, Ireland, New Zealand, the UK, the US) – 28th of November to 31st of December. Pre-tests will start in mid July and you can find more information, background, test messaging and add your own ideas, on the community collaboration page.

Community collaboration pages around WMF's fundraising campaigns 2022/23

Swedish fundraising campaign community engagement page

Czech fundraising campaign community engagement page

Mexico fundraising campaign community engagement page

Brazil fundraising campaign community engagement page

Community collaboration pages around WMF's fundraising campaigns 2023/24

French fundraising campaign community collaboration page

India fundraising campaign community engagement page

Dutch fundraising campaign community collaboration page

Italian fundraising campaign community collaboration page

English fundraising banner community collaboration page

Germany

Operated by Wikimedia Deutschland

Fundraising by WMDE
  • Fundraising testing:
  • Fundraising Banners:

Switzerland

Operated by Wikimedia Switzerland

  • Fundraising Banner Testing:
  • Fundraising Banner Fundraising:

Contact Us

Fundraising updates

See the full archive


Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)

Building a secure financial future for Wikipedia by Lisa Seitz Gruwell

Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department

The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez

Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.

Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena

7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell

2021/2022 Fundraising Report

2022/23 Q4 Update

In Q4, the fundraising team ran campaigns in the Czech Republic, Mexico, and Brazil.

We continued to iterate on our new approaches by engaging communities in fundraising campaigns from early on in the process by creating community collaboration pages. For the first time, we ran a fundraising campaign in the Czech Republic. We made adjustments to the localisation of our messaging based on feedback from Mexico and the Czech Community reached out to the Czech Affiliate to learn more about the new fundraising campaign. This is a work in process and we are constantly iterating and adapting to community needs. You can find some examples of the community pages below:

The team also hosted open community calls, where community members can bring ideas, ask questions, and engage with the fundraising team to improve the campaigns. We hosted two community calls in Q4 with Brazil (25th of April), and Mexico (25th of April).

Here is what our donors have said:

Through this channel I will write a short testimonial. I've always been thirsty for culture and I've always tried to solve all doubts about any subject. In the past, I used encyclopedias and libraries, but I was never satisfied with my research. With the emergence of Wikipedia I have always been able to solve my doubts. I always look for this channel and through the links I spend hours researching. I can no longer record in my memory all the subjects I research but the satisfaction in solving curiosities, even momentarily, is very great. I am very grateful to you. (Donor from Brazil)

Major gifts and Endowment

We engage with major donors to both the Foundation and the Endowment throughout the year via one-on-one meetings (both in-person and virtually), email and postal mail.  

The Endowment disbursed its first grants in April 2023. Regular updates are posted on the Endowment meta page.  

2022/23 Q3 Update

In Q3,  the fundraising team ran campaigns in Sweden and Japan.

This year, we tried some new approaches to engaging communities in fundraising campaigns from early on in the process. We started to trial community engagement pages across the different language wikis ahead of  fundraising campaigns. Thank you to everyone who provided valuable input on the campaigns. We had a discussion with the Swedish community about payment providers for donations and an exchange on banner language improvements with the Japanese community on how to localize a new message written by Jimmy in December. This is a work in process and we are constantly iterating and adapting to community needs. You can find some examples of the community pages below:

The team also hosted open community calls that we previously tried in the Netherlands, where community members can bring ideas, ask questions, and engage with the fundraising team to improve the campaigns. We hosted three community calls in Q3 with Sweden (24th of January), Japan (9th of February), and Czech Republic (28th of February). So far community members have not attended these calls and we will continue to connect with each community to create spaces that would be helpful for each group. We welcome ideas on how to make these spaces valuable.  Generally, if there are local affiliates in our fundraising countries, members of the affiliates collaborate with the fundraising team on campaign planning and are  involved in reviewing messaging to ensure that the concepts and translation are locally appropriate.

Here is what our donors have said:

Information should be easily accessible. You're a big part in the fight for clear, easily accessed, both vital and non vital information. That I thank you for! - Donor from Sweden

It is my pleasure to donate my little money to Wikipedia to support your financial situation. When I need some knowledge about what I do not know, Wikipedia gives me a good guide for understanding, or to deepen my knowledge. As such, I am always relying on your site, mainly because no commercial advertisement is involved. I understand a certain means of making money is unavoidable for internet company to continue the business, but sometimes (or recently always) the advertisements are too much and lousy. I feel like to discontinue the searching immediately. In that sense, Wikipedia is reliable and not disturbed by the lousiness. I hope you will continue your policy for long. - Donor from Japan

Looking towards Q4, we have banner fundraising campaigns in Brazil, the Czech Republic, India, and Mexico. In last year’s campaigns in LATAM and India, the fundraising team partnered with the Product department to run a pilot to ask donors to create an account to edit on the “thank you” page readers see once they complete their donation. This was an exciting experiment that provided an engagement opportunity for our donors and brought new editors to Wikipedia. The results were:

  • Around 7% of donors show interest in editing immediately after donating, based on the estimated click-through rate from the Thank you page.
  • 45.1% of users who reached the landing page created an account. This is a low bounce rate compared to what we’ve seen from other channels. Nearly half of donors who clicked Create an account on the TY Page stayed on the registration page and successfully created their account.
  • Those who create an account right after donating are less likely to start editing than organic registrations. Only 4.6% of accounts created started editing within 24 hours of creating their account. This is much lower than the organic activation rate which is estimated to be between 26-36% on wikis.
  • The “Try editing Wikipedia” CTA has a lower completion rate than the donor survey currently on our thank you page.

We have continued working with the Thank you page invitation, and recently added it in 5 new markets as a sustainable way to leverage existing fundraising campaigns to grow the number of new editors on Wikipedia: Sweden, Italy, Netherlands, Japan, and France.

We have expanded our in App fundraising and are now running App banners during most of our campaigns as well.

We also continue to translate our 2021/22 fundraising report and it is now available in Spanish (Latin America), French, Italian, Dutch, Brazilian Portuguese, and Japanese.  


See also

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