Who are we?
Working across teams and with the Partnerships team
Director of Online Fundraising
Senior Fundraising Manager
Senior Email Marketing Campaign Specialist
Lead Fundraising Production Manager
Banner Production Associate
Foundations & Major Gifts
See also: Fundraising Technology
A Global Project
Readers around the world show their support for Wikimedia each year. The Wikimedia Foundation receives donations from nearly every country in the world in over 80 currencies, 20 payment methods, and 50 languages. We strive to provide readers worldwide with the best localized donation experience possible by offering preferred local payment methods and high quality messages in local languages.
Testing and Optimization
The online fundraiser is based on constant testing and optimization of different themes, messages, designs and user flows. We aim to educate all Wikipedia readers about our movement, provide a convenient donation process, and minimize the disruption of fundraiser banners on the reader experience. Only a tiny portion of readers donate -- therefore, we must always be improving our methods.
Another goal of the fundraiser is to educate Wikipedia readers about the Wikimedia movement. We do this through the messages displayed in banners as well as through creative content featuring the Wikimedia community. Over the years, we've run personal appeal messages from community members, featured videos introducing Wikimedia volunteers, and invited readers to join in editing.
Current fundraising activities
Operated by Wikimedia Foundation
- Japan Banners: September 1st - September 29th 2020
- US, GB, NZ, AU, CA, IE Emails: September 14th - December 11th 2020
- France Banners: September 29th - October 27th 2020
- US, GB, NZ, AU, CA, IE - Banner Testing (1-3 hours, one to several times a week): July 2020 onwards
Operated by Wikimedia Deutschland
- Fundraising testing: Juli 2020 - November 2020
- Fundraising Banners: November 2020 - December 31 2020
Operated by Wikimedia Switzerland
- Fundraising Banner Testing: August 1st - November 15th 2020
- Fundraising Banner Fundraising: November 15th - December 30th 2020
- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraising (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar
2020/2021 Q1 UpdateEdit
It’s been a very busy start to the beginning of this financial year. We displayed fundraising banners in the Netherlands through the month of July and completed our first major fundraising campaign in India in August. Email campaigns ran in France and Japan, and we’ve just launched our Japan banner campaign. We also resumed our Multilingual Bundle campaign which runs in 12 countries at a low level, which we paused at the beginning of the pandemic to allow the team to adjust plans and our messaging to reflect the new norm we find ourselves in.
The big end of year fundraising campaign on the English Wikipedia takes significant amounts of preparation and we’ve been “pre-testing” all through the summer. Our email campaign has just started this week and we expect the full banner campaign to launch at the end of November. We’ve begun work on our 2019-2020 fundraising report and that will come out later this financial year. In the meantime you can check out the final tuning session for Q4 of the 2019-2020 financial year.
We’d also like to share some recent departures and arrivals in the fundraising team. Caitlin Cogdill, one of our Senior Managers in Online Fundraising, departed to take up a new opportunity. The whole of the fundraising team and staff across the Wikimedia Foundation wish her well for the future and thank her for her significant contributions. We welcome Haley Nordeen to our production team, where she will be supporting our banner campaigns. And finally, Advancement would like to thank Nick Wilson for his support and guidance whilst Joseph Seddon was on secondment. Seddon has now returned and is supporting the whole Advancement department.
2019/2020 Q2&Q3 UpdateEdit
The 2018/2019 Fundraising Report was posted in September, and translations are now available in Dutch, French, Italian, Japanese, and Spanish. This is our first year translating the report. We are excited to share our findings with a wider audience.
In Q4 (April-June), we will be conducting some limited banner testing in the USA. We use brief tests (1-3 hours) to collate necessary data to inform future projections, as well as to test backend changes. Due to the significant global changes over the last few months we felt it vital to gather this now in order to help inform annual and long term planning for the Wikimedia Foundation, and by extension the broader movement.
For past updates, please see our update archive.