모금 활동
우리는 누구인가?
위키미디어 재단 기금 모금 팀은 우리의 운동을 추진하는 자원을 육성합니다. 우리는 위키백과 및 자매 프로젝트를 지원하기 위해 전 세계 국가에서 수백만 명의 사람들을 참여시킵니다. 재단 자금의 압도적 다수는 평균 $15를 기부하는 전 세계의 개별 독자들로부터 나옵니다.
기부는 위키미디어 재단이 서버 인프라를 유지 관리하고, 우리 프로젝트를 지원하는 소프트웨어를 개선하고, 위키백과와 그 자매 프로젝트를 전 세계적으로 수백만 명의 사람들이 접근할 수 있도록 돕습니다. 모금 팀은 온라인 캠페인을 통해 위키미디어 재단의 예산을 모으는 일을 담당합니다.
이 캠페인은 모든 독자에게 위키백과와 우리 운동의 작동 방식에 대해 교육하는 추가 목표를 가지고 있습니다. 우리는 위키백과와 우리의 다른 프로젝트를 지식과 발견을 위한 세계적인 집으로 만드는 모든 독자, 기여자 및 기부자에게 감사합니다.
계속해서 번창하려면 독자의 변화하는 요구 사항과 위키미디어 세계에 동력을 제공하는 기술의 새로운 발전에 적응하면서 끊임없이 혁신해야 합니다. 추가 정보는 2021–2022년 기금 마련 보고서를 참조하세요.
우리의 목표
글로벌 프로젝트
전 세계 독자들은 매년 위키미디어에 대한 지지를 표시합니다. 위키미디어 재단은 전 세계 거의 모든 국가에서 80 이상의 현금, 20 지불 방법 및 50 언어로 기부금을 받습니다. 우리는 선호하는 현지 지불 방법과 현지 언어로 된 고품질 메시지를 제공함으로써 전 세계 독자들에게 가능한 최고의 현지화된 기부 경험을 제공하기 위해 노력하고 있습니다.
테스트 및 최적화
온라인 모금 행사는 다양한 주제, 메시지, 디자인 및 사용자 흐름에 대한 지속적인 테스트 및 최적화를 기반으로 합니다. 우리는 모든 위키백과 독자에게 우리의 운동에 대해 교육하고 편리한 기부 절차를 제공하며 독자 경험에서 모금 행사 배너의 중단을 최소화하는 것을 목표로 합니다. 독자의 극소수만이 기부하므로 우리는 항상 방법을 개선해야 합니다.
독자 교육
모금 행사의 또 다른 목표는 위키백과 독자들에게 위키미디어 운동에 대해 교육하는 것입니다. 우리는 배너에 표시되는 메시지와 위키미디어 커뮤니티를 특징으로 하는 창의적인 콘텐츠를 통해 이를 수행합니다. 수년에 걸쳐 우리는 커뮤니티 회원의 개인적인 호소 메시지, 위키미디어 자원 봉사자를 소개하는 특집 비디오, 편집에 참여할 독자를 초대했습니다.
현재 모금 활동
글로벌
"위키미디어 재단에서 운영"
회계연도 23/24년 1분기 및 2분기 캠페인 Please note that all banner examples can now be found on the respective community collaboration pages
- Japan fundraising campaign (Email 2nd to 21st of May, Banners 28th of May to 25th of June - changed). Here are some examples of the Japanese Emails: Email 1, Email 2, Email 3
- Latin America fundraising campaigns (Brazil, Chile, Colombia, Mexico, Peru, Uruguay) (Email 6th - 23rd of March. Banners: 19th of March - 13th of April for Brazil, 2nd of April - 28th of May for Chile, Colombia, Mexico, Peru, Uruguay (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some examples of the Emails for Brazil: Email 1, Email. 2, Email 3. Here are some example emails for Colombia, Mexico, Peru, Uruguay.
- Italy email fundraising campaign 2nd - 30th of April. Here are some examples of the Italy emails: Email 1, Email 2, Email 3
- Belgium fundraising campaign (Email 4th - 22nd of March, Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Dutch, English, French
- Austria (Emails: 13th of February to 2nd of March. Banners: 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
- Norway (Emails: 13th of February to 2nd of March. Banners: 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
- Luxembourg (Emails 13th of February to 2nd of March. Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
- Hungary email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Emails 3
- Slovakia email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
- Romania email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
- Latvia email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
- Denmark (Emails 3rd o 23rd of June, Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x)
- Czech Republic (Emails 18th - 29th of March, Banners 28th of May to 25th of June)
- Italy Emails 1st - 26th of April
- English email campaign 1st to the 26th of April. Here are some examples of the English Emails: Email option 1, Email option 2
- Sweden (Emails 1st to 24th of May, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
- Portugal (Emails 13th to 31st of May, Banners 28th of May to 25th of June)
- Spain (Emails 13th to 31st of May, Banners 28th of May to 25th of June)
- Greece (Banners 28th of May to 25th of June)
- Malaysia (Emails 13th of February to 2nd of March, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
- South Africa (Emails 1st to the 24th of May, Banners 28th of May to the 25th of June)
2022/23년 WMF 기금 모금 캠페인에 대한 커뮤니티 협업 페이지
2023/24년 WMF 모금 캠페인에 대한 커뮤니티 협업 페이지
Japanese fundraising campaign community collaboration page
Danish fundraising campaign community collaboration page
Austrian fundraising campaign community collaboration page
Belgian fundraising campaign community collaboration page - Dutch
Belgian fundraising campaign community collaboration page - French
Norwegian fundraising campaign community collaboration page
LatAm Spanish fundraising campaign community collaboration page
Czech fundraising campaign community collaboration page
Swedish fundraising campaign community collaboration page
Greek fundraising campaign community collaboration page
South African fundraising campaign community collaboration page
Portugal fundraising campaign community collaboration page
Brazil fundraising campaign community collaboration page
독일
"위키미디어 독일에서 운영"
- 모금 테스트:
- 모금 배너:
스위스
"위키미디어 스위스에서 운영"
- 모금 배너 테스트:
- 모금 배너 모금:
문의하기
- 기부자를 위한 FAQ와 커뮤니티 회원을 위한 FAQ가 있습니다.
- 모금 토론 페이지에서 계속 연락해 주세요.
- IRC 채널: #wikimedia-fundraising접속(공개적으로 기록됨)
- 파브리케이터에서 기술 소프트웨어 버그를 보고하려면 mw:버그 보고 방법을 따르고 #wikimedia-fundraising 프로젝트 태그를 사용하세요.
- 기금 모금 기술이 파브리케이터를 사용하는 방법에 대한 분석은 이 위키기술 페이지를 확인하세요.
- 기금 마련을 포함한 모든 중앙 통지 배너의 달력은 중앙공지/달력을 참조하세요.
모금 업데이트
전체 아카이브 보기
Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.
Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
2023/24 Q3 Update
In Q3 we worked with a range of communities to prepare for fundraising campaigns starting in Q4. We created community collaboration pages with affiliates, engaged communities on wiki, and in community calls.
We had plenty of email campaigns during Q3, which included the Thank You email campaign (for donors from the English campaign in Q2), an email sent to Austria, Norway, Latvia, Romania, Slovakia, Hungary, Luxembourg, Malaysia, and Belgium, an email sent to Brazil, Colombia, Chile, Mexico, Peru, and Uruguay, as well as and email sent to some of our English campaign donors about the Endowment.
We also started our campaign in Brazil at the end of Q3.
Some highlights from the Brazil campaign:
Brazil payments improvements: Last year we worked on reintegrating DLocal, our LATAM payment processor. Modernizing our payments integration had a significant impact on the Brazil campaign leading to a 32% increase in payments conversion rate and an increase in recurring giving! This newer integration is having a lasting impact. Donors are also sharing their appreciation for Pix as a payment option (see donor quote below!). Pix is the most popular way donors like to contribute from Brazil!
Finally, I'm thrilled to share that Brazilian donors are incredibly grateful for the Pix payment option, allowing those eager to donate to finally contribute!
In Q4 we are launching banner campaigns across many countries and we will also start preparing for the next English campaign by engaging the English Wikipedia communities from Q1 on, with the start of our pre-tests.
2023/24 Q2 Update
During Q2 we ran two major fundraising campaigns. Our annual English fundraising campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US had both emails sent to previous donors as well as banners on English Wikipedia for non logged in readers. From Q1 onwards, when the pre-tests for our biggest campaign started, we collaborated with the community on English Wikipedia through a dedicated community collaboration page. A few highlights of the collaborative results we achieved together, are:
- We introduced language around the role of Wikipedia in relation to AI to our banners
- We worked around the concept of time sensitivity to encourage readers to donate now rather than later
- We increased clarity that the messages come from WMF by adding our organizational logo to all banners.
- We made it easier for readers to stop seeing banners for example increasing the duration for which a reader could dismiss banners for
- We made improvements to our payment methods and options, including tests to simplify the Venmo checkout flow, and a major milestone of releasing in-app Apple Pay transactions with the Wikipedia Apps team.
- Donors also saw an invitation to start editing on the Thank You page, after they donated. This led to 4,398 new account creations, and 441 of those accounts went on to constructively edit within 24 hours (a constructive edit means the edit wasn’t subsequently reverted within 48 hours).
The English banner campaign reached the revenue target and our progress towards the annual goal is looking good. We are currently at around 75% to our annual goal and still have campaigns in both Q3 and Q4 coming up that will help us reach the goal by the end of the financial year. We’ll carry learnings from the English campaign forward as we collaborate with local communities on the upcoming campaigns.
We also ran our annual fundraising banner campaign in Italy during October. For this we collaborated with the community on Italian Wikipedia and hosted a community call.
Looking ahead, we are engaging and collaborating with the communities across the globe (you can find the list of all collaboration pages that are currently live, on meta) to ensure that our fundraising campaigns are received well locally and that our communities have the input they would like to have.