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Community Insights/2016-17 Report/Fundraising

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Community Engagement Insights 2016-17 Report

Data by Foundation Team

Communications Community Engagement Community Tech Editors Fundraising Global Reach Learning and Evaluation Legal Programs Readers Support and Safety Technical Collaborations Travel

Key Findings from the Fundraising team Edit

To be filled in by the Fundraising team

Which were your team's most important research questions?
To what extent were these questions answered?
What additional analyses does your team need?
Which questions surprised your team?
How does your team you plan to use the data?
What survey questions would your team like to ask next time?

Fundraising team questions Edit

Editors Edit

Question 261 (FR30) Edit

To what extent is the number of banners you've seen on Wikipedia too much or too little during the last 90 days while you were logged in?


Mean = 2.68
16% selected "No opinion" [?]

1 – Far too much (12%)
2 – Too much (22%)
3 – About right (57%)
4 – Too little (6%)
5 – Far too little (3%)
57% of sampled editors who participated in the survey reported that the number of banners they have seen on Wikipedia while logged in were about right, while 34% reported too much or far too much and 9% reported too little or far too little.


Question 262 (FR12) Edit

In the last 90 days when you were logged into your Wikipedia account, how often did you see a banner at the top of the page about a conference, event or contest?


Mean = 3.04

1 – Never (3%)
2 – Rarely (18%)
3 – Sometimes (57%)
4 – Most of the time (19%)
5 – All of the time (4%)
57% of survey participants reported sometimes seeing a banner related to events or contests when they logged in, while 23% of survey participants reported seeing a banner most of the time or all of the time.


Question 263 (FR13) Edit

What new types of messaging would you be interested in seeing for Wikimedia contributors? (select all that apply)

Participants could select more than one option

4% did not select an option [?]

1 – New wikimedia software features (55%)
2 – Stories/blogs/videos about editors and projects (25%)
3 – Training materials on editing/advanced editing (46%)
4 – None of the above (20%)
5 – Other (specify) (5%)
55% of survey participants selected that they would like to see messaging about new Wikimedia software features and 46% would like to see messaging about training materials about editing/advanced editing.


Question 264 (FR14) Edit

This question has a known error

This question has a design error. The question should have said "to what extent do you agree or disagree" rather than just "agree." It is unclear to what extent this affected results.--EGalvez (WMF) (talk) 06:30, 8 July 2017 (UTC)Reply[reply]

To what extent do you agree with the following statement:

‘’The Wikimedia Foundation should actively support communities & affiliates in the recruitment of new editors from our readers”

Mean = 3.91
15% selected "No opinion" [?]

1 – Strongly disagree (2%)
2 – Disagree (5%)
3 – Neither agree nor disagree (22%)
4 – Agree (43%)
5 – Strongly agree (28%)
71% of sampled editors who participated in the survey reported that they agree or strongly agree with the statement "The Wikimedia Foundation should actively support communities & affiliates in the recruitment of new editors from our readers".


Question 266 (FR11) Edit

This question has a known error

This question may have had issues with question design that need to be checked. --EGalvez (WMF) (talk) 06:17, 8 July 2017 (UTC)Reply[reply]

In the past year, as a result of seeing a banner message, have you participated in an editing/photo competition or local event/conference?


Median = 0

1 – No (83%)
2 – Yes (12%)
3 – Don't remember (6%)
From the sampled editors who participated int he survey, 12% reported participating in an editing/photo competition or local event/conference as a result of seeing banner.


Question 288 (FR01) Edit

Are you aware that the Wikimedia Foundation is a not-for profit organization?


Median = 1

1 – No (3%)
2 – Yes (97%)
97% of sampled editor who participated in the survey reported knowing that the Foundation is a non-profit organization.


Question 289 (FR07) Edit

How engaged do you feel with Wikimedia movement fundraising?


Median = 2
8% selected "No opinion" [?]

1 – Not at all (24%)
2 – Slightly (29%)
3 – Moderately (17%)
4 – Mostly (21%)
5 – Completely (10%)
31% of sampled editors who participated in the survey reported feeling mostly or completely engaged with Wikimedia movement fundraising.


Question 291 (FR02) Edit

In the past year, which of the following banner messages have you seen displayed at the top of Wikipedia? (select all that apply)

Participants could select more than one option

1% did not select an option [?]

1 – A message that asks you for a donation to Wikimedia (77%)
2 – A message that invites you to a photo/editing competition or to a local event or conference (64%)
3 – None of the above (9%)
77% of participants have seen a banner related to donations in the last year while 64% have seen a banner invitation to a photo/editing competition or to a local event or conference


Question 292 (FR03) Edit

To what extent do you feel the following message represents you and your work on Wikipedia?

Dear readers, We'll get right to it: Today we ask you to help Wikipedia. To protect our independence, we'll never run ads. We're sustained by donations averaging about $15. Only a tiny portion of our readers give. Now is the time we ask. If everyone reading this right now gave $3, our fundraiser would be done within an hour. That's right, the price of a cup of coffee is all we need. If Wikipedia is useful to you, please take one minute to keep it online and growing. We're a small non-profit with costs of a top website: servers, staff and programs. We serve millions of readers, but we run on a fraction of what other top sites spend. We believe knowledge is a foundation. A foundation for human potential, for freedom, for opportunity. We believe everyone should have access to knowledge for free, without restriction, without limitation. Please help us end the fundraiser and improve Wikipedia. Thank you.

Median = 4
15% selected "No opinion" [?]

1 – Not at all (15%)
2 – Slightly (11%)
3 – Moderately (22%)
4 – Mostly (29%)
5 – Completely (23%)
52% of sampled editors who participated in the survey reported that the statement mostly or completely represents them and their Wikipedia work.


Question 294 (FR15) Edit

To what extent do you agree or disagree with the following statement:


Wikimedia Foundation should seek voluntary donations from large external organisations that extensively use Wikimedia data in their commercial services

Median = 4
6% selected "No opinion" [?]

1 – Strongly disagree (6%)
2 – Disagree (9%)
3 – Neither agree nor disagree (15%)
4 – Agree (35%)
5 – Strongly agree (35%)
70% of sampled editors who participated in the survey agree or strongly agree with the statement "Wikimedia Foundation should seek voluntary donations from large external organisations that extensively use Wikimedia data in their commercial services"



Affiliates Edit

Question 435 (FR25) Edit

This question has few responses.

Be cautious with interpreting the results. Read more >>

Does your organisation currently use Central Notice (also known as "the Banner") on Wikimedia projects?


Mean = 0.83
4% selected "Not sure" [?]

1 – No (17%)
2 – Yes (83%)
83% of affiliate members who participated in this survey said that their organization currently use Central Notice (also known as "the Banner") on Wikimedia projects.


Question 436 (FR26) Edit

This question has few responses.

Be cautious with interpreting the results. Read more >>

How important is Central Notice ("the banner") in the delivery of your organisation's programmes?


Median = 5

1 – Not at all important (4%)
2 – Slightly important (8%)
3 – Fairly important (4%)
4 – Quite important (24%)
5 – Very Important (60%)
88% of affiliate members who participated in this question reported that the central notice banner is fairly, quite or very important in the delivery of their organisation's programmes.


Question 440 (FR18) Edit

What are your current main challenges with fundraising/fund development? (select all that apply)

Participants could select more than one option

5% did not select an option [?]

1 – finding appropriate funding opportunities (61%)
2 – finding partners for joint proposals (32%)
3 – capacity (abilities and time) to complete proposals and applications (59%)
4 – carrying through with funded activities (14%)
5 – evaluation (18%)
6 – sustainability (43%)
7 – Other (specify): (14%)
Affiliate members who participated in this question reported that finding appropriate funding opportunities (61%), capacity to complete proposals and applications (59%), and sustainability(43%) were the top three main challenges with fundraising/funds development.


Question 441 (FR20) Edit

Is your organization planning to develop your fundraising activities the coming year?


Mean = 2.08
9% selected "Dont know/Not sure" [?]

1 – No (21%)
2 – Yes (15%)
3 – Maybe (64%)
From the affiliate members who participated in this question, 15% reported they are planning to develop fundraising activities and 64% reported that they may be planning to develop fundraising activities.


Question 442 (FR21) Edit

Are there any Wikimedia movement resources you regard as useful for fundraising?


Mean = 1.57

1 – No (57%)
2 – Yes; please share which: (43%)
43% of affiliate members who participated in this survey reported that they have found Wikimedia resources that are useful for fundraising.


Question 443 (FR22) Edit

Which one of the following ways of support would you appreciate the most to become more active and effective with fundraising and partnerships? (select all that apply)

Participants could select more than one option

12% did not select an option [?]

1 – Regular meetings (51%)
2 – Materials, tools and templates (44%)
3 – List of open calls (40%)
4 – Mailing lists (35%)
5 – Group training (58%)
6 – Joint work sessions (40%)
7 – One-on-one mentoring or support (49%)
8 – Other (specify): (7%)
From the affiliate members who participated in this question, the top three ways of support for fundraising and partnerships is group training (58%), regular meetings (51%), and one-on-one mentoring or support (49%).


Question 444 (FR23) Edit

How would you like to work and learn with other movement entities on fundraising? I am willing to: (select all that apply)

Participants could select more than one option

5% did not select an option [?]

1 – share tools and templates (38%)
2 – write learning patterns (36%)
3 – share grant applications on-wiki (48%)
4 – work on joint proposals with other Wikimedia organizations (64%)
5 – help involve non-Wikimedia partners (48%)
6 – attend work sessions and trainings (74%)
7 – provide or help organize work sessions and trainings (48%)
8 – Other (specify): (2%)
From the affiliate members who participated in this question, the top two selected options for working and learning from other movement entities were attend works sessions and trainings (74%() and work on joint proposals with other Wikimedia organizations (64%).


Question 445 (FR24) Edit

To what extent are you satisfied with the Wikimedia Foundation's support to your organisation in improving your ability to fundraise?


Median = 3
15% selected "No opinion" [?]

1 – Very dissatisfied (9%)
2 – Dissatisfied (17%)
3 – Neither satisfied nor dissatisfied (26%)
4 – Satisfied (40%)
5 – Very satisfied (9%)
49% of affiliate members who participated in this question reported that they are satisfied or very satisfied with the Foundation's support to their organisation in improving their ability to fundraise.
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