Community Insights/2016-17 Report/Audience 2/Goal7

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Community Engagement Insights 2016-17 Report

Executive summary

Survey design and process

How to interpret the data

Editors

Goal 1 - "Improving new editor engagement"

Goal 2 - "Improving community health"

Goal 3 - "Improving collaboration and communications between the Foundation and communities"

Goal 4 - "Improving collaboration and communications around software development"

Goal 5 - "Improving collaboration with affiliates related to partnerships"

Goal 6 - "Improving software for contributors"

Goal 7 - "Increasing software awareness and use"

Question 227 (RE03)

Did you know that Wikipedia has a multi-language app for Apple and Android phones and tablets?

Participants (n) = 432

margin of error = n/a

Median = 0

1 – No (51%)

2 – Yes (49%)

49% of sampled editors who participated in the question reported knowing that Wikipedia has a multi-language app for Apple and Android phones and tablets

Question 228 (RE04)

In the last twelve months, have you used the Wikipedia app on a smartphone?

Participants (n) = 211

margin of error = n/a

Median = 1

1 – No (34%)

2 – Yes (64%)

3 – Not sure (3%)

64% of sampled editors who participated in this question reported using the Wikipedia app on a smart phone.

Question 229 (RE05)

To what extent do you think that a banner at the top of Wikipedia pages on mobile phones and tablets, informing Wikimedia readers that there’s a Wikipedia app would be beneficial or harmful?

Participants (n) = 338

margin of error = 10%

Mean = 3.28

22% selected "No opinion" ^[?]

1 – Very harmful (4%)

2 – Harmful (15%)

3 – Neither harmful nor beneficial (37%)

4 – Beneficial (36%)

5 – Very beneficial (8%)

44% of sampled editors who participated in this question reported thinking that a banner at the top of Wikipedia pages on mobile phones and tablets, informing Wikimedia readers that there’s a Wikipedia app would be beneficial or very beneficial. 22% of participants who answered the question reported that they had "no opinion".

Question list

Goal 8 - "Growing the Wikimedia technical community"

Goal 9 - "Improving information sharing for program leaders and affiliates"

Goal 10 - "Developing the capacity of affiliates"

Goal 11 - "Developing the capacity of program leaders"

Goal 12 - "Improving access to research materials by contributors"

Goal 13 - "Improving understanding of movement fundraising and fundraising needs"

Goal 14 - "Increasing awareness of GLAM and Libraries"

Goal 15 - "Increasing knowledge and capacity related to policy issues"