品牌/標誌
標誌
維基媒體商標
這是維基媒體的商標。這被某些分會和維基媒體基金會使用。這上面有一個友好的非性別模糊人形。這個人形圖案看起來正在舉起手臂慶祝。這與整個維基媒體運動的喜悅是一致的。這些都是正面的。他們喚起了人們在使用該運動的專案，讓全球人類以自己的聲音書寫自己的故事時所感到的喜悅。
維基媒體基金會標誌
最初由Neolux於 2005 年設計，標識維基媒體基金會的標誌由一個圓形標誌和一個文字標誌組成。該標誌旨在表示持有一本打開的書的角色。 字體Montserrat用於構建此商標的標題和描述符號。
維基媒體基金會的名稱以漂亮、寬大、易於閱讀和翻譯的字體拼寫出來。這是一種開源字體！這很相當甜蜜的。
讓我們保持它的靈活性和可訪問性
我們將其設計為對不斷的發展持開放態度——因為這就是我們品牌的意義所在。 我們有一些建議鼓勵大家遵循，以保持品牌和標誌的一致性。我們越一致，每個人就越容易認可我們的工作，並理解我們的使命。一致性是關於保持熟悉的概念。重用通用模式和概念使世界各地的人們都能獲得我們的使命所賦予的良好感覺。
- 保持形狀和文字的關係相同。
- 將字體保持在 Montserrat（這是一種根據免費，自由和開源許可證獲得許可的字體！）
- 試著保持形狀不變。
版本
標誌由商標和標識組成，分為橫版和豎版兩種。在某些情況下，其中一個版本比另一個版本更好，具體取決於格式和上下文。
顏色
該標誌有黑色和白色。這使得它在不同情況下靈活且易於使用。同時，這適用於品牌標誌。
Use of the logos on this page is subject to the Wikimedia trademark policy, visual identity guidelines and the Creative Commons Attribution ShareAlike 3.0 Unported License. Using the logos may require permission as outlined in the trademark policy.
水平黑色
豎向黑色
水平白色
豎向白色
黑色標誌
白色標誌
明晰的空間
徽標周圍應始終有足夠的空間，以避免與其他元素競爭，並保持其視覺衝擊力。我們推薦淨空是相對於品牌標誌中的小圓圈，是圓圈高度的1倍。請嘗試至少留出這麼多的空白空間——這將有助於使徽標清晰。
尺寸
維基媒體基金會的官方標誌有一個最佳的最小尺寸規格。為確保字體和藝術細節清晰易讀，標記的寬度不應小於 12 毫米（0.5 英寸，36 像素）。
位置
最重要的是，標誌應始終放置在清晰可見和可讀的位置，並與其他元素相協調，以及留有足夠的空間。左上角和左下角是首選位置，但是您也可以將徽標放置在右上角或右下角，具體取決於在特定環境中最適合的位置。只要徽標和背景之間有足夠的對比度，您也可以將徽標放在圖像或純色的頂部。
放置徽標的建議同時適用於品牌商標。
標誌濫用
有意或無意濫用我們的品牌標誌，徽標和資產會降低被視為關聯全球運動的能力。雖然我們不能阻止任何人做這些事情，但我們希望他們不會這樣做。
社群標誌系統：分會和用戶組
分會徽標
維基媒體分會是為促進當地維基媒體專案的利益而創建的國家或地方非營利組織。
一些維基媒體分會標誌使用與維基媒體基金會標誌相同的設計，將「基金會」一詞替換為分會名稱。子行可以本地化（例如，相關語言的國家名稱）。這可以由一行或多行組成，並且可以用相關的腳本/表意文字編寫。徽標的「維基媒體」(WIKIMEDIA) 部分不會本地化。我們希望使用此設計的組織必須通過聯繫 trademarks
wikimedia
org 獲得維基媒體基金會的批准。
用戶組徽標
維基媒體用戶組是由關心維基媒體運動的人士所成立的獨立組織。這些附屬分支機構或團體中有許多已經創建了自己獨特的徽標或改編了免費使用的社群徽標，以表明他們與維基媒體運動，特定的維基媒體專案或他們的主題興趣的聯繫。
社群標誌於 2006 年 12 月由WarX首次上傳到維基共享資源，作為一組圖標的一部分，以補充維基媒體的官方標誌，用於維基媒體社群的非官方活動。
維基百科與維基媒體
同時擁有維基媒體官方身份的用戶可能會面臨維基百科和維基媒體基金會身份並排出現的情況。當維基百科和維基媒體基金會標記並排顯示時，應保持一定比例和數量的空間。
維基百科寬度和維基媒體基金會的高度必須彼此相同。它們兩者之間的最小淨空間必須至少是拼圖標記寬度的一半。
標記必須為白色背景，並且必須底部對齊。
如果兩個標記或身份（或其他維基媒體專案身份）出現在同一頁面上，但不是並排出現，則這些指南可能不適用（例如當維基媒體基金會身份被用於品牌或指示有關於維基百科的官方出版物）。
Wikimedia Sound Logo
The Wikimedia sound logo offers a new way to identify Wikimedia content across a range of uses and preserve the global reputation of Wikimedia, particularly in audio settings. Created by Thaddeus Osborne in 2022 for ‘The Sound of all Human Knowledge’ contest, it builds to "Wikimedia" announced as a warm five-syllable melody welcoming all to learn. Its sounds signify knowledge being consumed, growing and collected in our projects and include pages turning, typing on a keyboard, synthesiser instruments, a mouse click and a book shutting.
Length: 4 seconds
Key signature: C Major
Tempo: 144 BPM
Who the sound logo is for
The sound logo is freely available for anyone to use, subject to its Creative Commons license, as long as they are not themselves using it as a trademark or implying that their use has an official endorsement from the Wikimedia community or Foundation if it doesn’t. As summarised in our trademark policy, Wikimedia community members, Foundation staff and supporters of free knowledge can make some uses of it without permission but most uses require permission via a trademark agreement. If you are a third party that reuses Wikimedia content and are interested in implementing the sound logo, the Wikimedia Enterprise team is available to support and collaborate with you to find a solution for specific use cases.
Where and when to use it
The Wikimedia sound logo is our core sonic brand asset and should be used to sign off at the end of audio and audiovisual content that relies on or increases awareness of knowledge from any Wikimedia project, is created by Wikimedians or by the Wikimedia Foundation, no matter the length. The primary use case is for voice assistant devices, but the sound logo should play in any audio setting or alongside Wikimedia visual logos when they are used across touchpoints including:
The full-length 4-second sound logo should be used where possible. Two cutdowns are available for use should a shorter version be required – for example, the 1-second cutdown should be used on voice assistant devices. You should not create your own Wikimedia sound logo. If you believe your use of Wikimedia content requires the use of the sound logo, or are unsure, please send a request totrademarkswikimediaorg
How to use it correctly
The sound logo should:
- Play in isolation after any audio (music, voice-over, sound effects etc).
- Not be mixed with or overlap any audio.
- Start after any audio has concluded or faded out completely, in a non-abrupt way.
- Have at least 0.25 seconds (250 milliseconds) of silence before and after it.
- Be applied at its highest resolution (48kHz/24-bit) before being dithered down.
- Play at the same peak dB level as all surrounding audio at its highest point.
- Not undergo a change in EQ, pitch, speed, fading or have audio effects applied without permission.
Branding audio content
With audio content such as voice assistant devices, podcasts and radio, the sound logo should be used alongside the name of the relevant Wikimedia project, group or organisation verbalised in the local language.
On voice assistant devices, content that comes entirely from Wikimedia should be identified by using the sound logo followed by the Wikimedia project that is the source - e.g. “According to Wikipedia…” or “Wikipedia says…” - followed by the answer to the search query.
This method is permitted to identify knowledge sourced entirely from Wikimedia during any piece of content.
With podcasts and radio, at the very end of the audio, the Wikimedia project, group or organisation responsible for the content - e.g. “This podcast was produced in partnership with Wikimedia” - should precede the sound logo.
As a rule of thumb, the 1-second sound logo should be used on voice assistant devices and the 4-second sound logo should be used in podcast and radio content.
Branding audiovisual content
With audiovisual content - including video, and during events, broadcasting and advertising - the sound logo should be used alongside the visual logo mark of the relevant Wikimedia project, group or organisation.
With static logo marks, the sound logo should commence when the logo is visible.
When using animated Wikimedia logos or visually fading into logos, the five-note melody of the sound logo should start as soon as the logo is static and fully visible. Animating or fading into a logo should conclude with enough time for the five-note melody to coincide with the fully visible logo.
This guidance applies when using multiple Wikimedia logos. They should all occupy the same frame and all be static, animated or faded in over the same timeframe.
As a rule of thumb, if the content is:
- 15 seconds or longer, use the 4-second sound logo.
- 6 to 15 seconds, use the 2-second sound logo.
- 6 seconds or less, use the 1-second sound logo.
An example of correct placement of audio and the sound logo alongside the Wikimedia visual logo.
A collection of Wikimedia-branded video bumpers is available for permitted use through an approved request and/or trademark agreement. Please enquire via trademarkswikimediaorg.
Using the sound logo on apps and websites
The use of the sound logo on apps and websites should be approached mindfully to enhance the user experience and avoid listener fatigue. As an example, we may limit repeat playback of the sound logo on the same device and we may create short sounds (known as earcons) derived from the sound logo and provide them to use for key UX or UI moments.
Using the sound logo in closed captions
The Wikimedia sound logo should be used in closed-captioning and can also be referred to as the “Wikimedia sonic logo” and the “Wikimedia sonic brand”. If a sound logo description is required the following acts as guidance for the 4-second logo, to be rephrased as needed.
- Synthesiser chords/harmonies with book pages turning, a book shutting with a computer mouse click and a 5-note melody/jingle with 5 keys typed on a computer keyboard.
Co-branding content
Within the Wikimedia movement
When co-branding audio, include a mention of the creator (a Wikimedia Foundation-recognised affiliate or Wikimedian), what the content is for and the 4-second sound logo before any other brand mentions.
Co-branded videos should use Foundation-recognised visual logos for the creator and related affiliates, add text that addresses the logos and the content’s purpose, and then include the 4-second sound logo in one video bumper that comes before any others.
If you're making a bumper with several visual logos and the sound logo:
- You need permission via an approved request or trademark agreement.
- Follow the Wikimedia Foundation visual identity guidelines.
- Only use Wikimedia Foundation-recognised visual logos. If you're unsure whether your group or project is recognised, email trademarks
wikimedia
org - Do not include logos from outside of the movement.
When branding Wikimedia Foundation-sponsored audio, mention how the support was used before including the 4-second sound logo and use no other branding. In Wikimedia Foundation-funded videos, use the Wikimedia Foundation logo, add text addressing the support and the 4-second sound logo in one bumper without including any others.
If Wikimedia Foundation staff contributed to content as volunteers or if the content is for fundraising, the Wikimedia trademark policy requests a notice of this in the credits.
With partners outside of the movement
To co-brand audio that shares knowledge from Wikimedia projects, mention Wikimedia's input and include the 4-second sound logo before other branding. Co-branded videos sharing project knowledge should have a bumper with the project logo, text with Wikimedia's input and the 4-second sound logo, before any other bumpers.
In co-branded audio that promotes Wikimedia projects, mention Wikimedia’s input and the content’s purpose, then include the 4-second sound logo before any other branding. Co-branded promotional videos should have a bumper with the project logo, a mention of Wikimedia’s input, the content's purpose and the 4-second sound logo, with all other bumpers following.
For project-focused co-branded videos with partners outside of the movement, recognised groups can feature their logos alongside project logos and the sound logo on bumpers.
If you require the use of the sound logo or video bumpers, please send a request to trademarkswikimediaorg
