Talk:Communications

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Creative DirectorEdit

The job vacancy for a Creative Director states "Reports to: Senior Global Brand Manager Location: open to San Francisco (HQ) or Remote". Given it has become quite hard to understand the communication processes in the Wikimedia Foundation, please forgive me if the question is answered elsewhere, but is it common to have a "Director" report to a mere "Manager" nowadays? Does this mean that the person in question will be two steps under a C-level? Does "Managing and leading a team of designers, partners and design agencies" mean that there will be a team for this matter, or is this a way to say that the person would presumably be tasked with executing the outcome of Talk:Communications/Wikimedia brands/2030 research and planning/community review together with whatever external consultants enlisted for it? Nemo 14:42, 28 June 2019 (UTC)

Hi Nemo, the job description describes the tasks for the role. Creative and Art Director are two titles that come to mind that stand out a bit from the regular organizational structure naming conventions. I don't know why that came to be, but it's how people understand the role. Heather Walls (WMF) (talk) 14:59, 28 June 2019 (UTC)
Thank you for the clarification. It can indeed be difficult to match sector-specific expectations and org-wide consistency. Now, what I understood is that this role doesn't necessarily include having some employees reporting to it (the "team" may just be external suppliers), while the brand review is presumably the responsibility of (the team of) said Global Brand Manager or higher. Nemo 13:30, 11 July 2019 (UTC)

Communications/Communicating about the Wikimedia Foundation feels lonelyEdit

Finding it is always a challenge, and still it's an important piece of information :) --Elitre (WMF) (talk) 15:49, 22 August 2019 (UTC)

Senior Manager, Global MarketingEdit

As Senior Manager, Marketing you will be responsible for:

  • Generating growth in Wikipedia readers and editors worldwide
  • Increasing Wikipedia daily engagement across regions, languages, and cultures through paid and organic media channels.
  • Building affinity and loyalty to the Wikipedia brand

This job posting is not aligned with the Wikimedia Foundation mission and should be revised. WMF exists to promote free knowledge and all the Wikimedia projects, not just Wikipedia. The Wikipedia brand is not a goal to itself. Several others points in this job posting are also quite misleading: reading about "content strategy" and "Own Wikipedia's social footprint and digital strategy" after such an introduction, what will one understand?

Cc BCamarda. Nemo 08:35, 2 May 2020 (UTC)

I don't understand the question. But regarding the job posting, an individual's role can certainly be focused on a smaller set of objectives than the entire Wikimedia mission, and that often is the case. Heather Walls (WMF) (talk) 04:09, 6 May 2020 (UTC)
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