Grants:PEG/UG TH/Wiki Loves X in Thailand 2015/Report

Report accepted

This report for a Project and Event grant approved in FY Pending has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:PEG/UG TH/Wiki Loves X in Thailand 2015.

You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email grants at wikimedia dot org at any time if you have questions or concerns about this report.

Project status

Did you comply with the requirements specified by WMF in the grant agreement?: YES

Is your project completed?: YES

Activities and lessons learned

Activities

Main activities

Side activities

2015-16 100K article project was approved by WMF using remaining fund from WLM 2014
- The souvenirs and postage are also partly funded by this project (THB5,723.85).
2015-09-26 Edit-a-thon/Meet-up Wikimedians in Thailand/2015 Smithsonian APA
- This edit-a-thon is to educate new editors to add photos from WLE/WLM to articles.
2016-01 Wikipedia t-shirts distribution to Thai Wikipedia admins and long-term contributors
- We thanks all volunteers for their helping hands in our activities.
2016-01-15 Wikipedia 15/Events/Bangkok
- We encouraged new users to use The Wikipedia Adventure (Thai version) and discussed how to move forward with our activities in 2016.
2016-03-09 Wikipedia:Meetup/Mahidol University/1
- We encouraged new users to use The Wikipedia Adventure (Thai version) and discussed how to move forward with our activities in 2016.
- Souvenirs from this project were also used to support education program at Mahidol University.

Lessons learned

What worked well?

The well-established arrangements of WLM/WLE worked well.
Physical meet-ups are interesting. If organised properly, it can help building a strong and productive movement in Thailand.

What didn't work?

Article competition flow: register first and complete training later approach
Delayed completion of translated "The Wikipedia Adventure" (TWA)/limited volunteer capacity to complete the task.
There were long turn-around times due to lack of certain technical assistance (i.e., sysop on Thai Wikipedia with strong programming skill). The Thai translation of the TWA had been completed but we were lacking people with programming skills with sysop rights to implement the translated materials into the system.
Retention rate of new users was only 10% for the article contest (WLX). We have basically lost 10% of participants per month.

What would you do differently if you planned a similar project?

Get several local Wikipedia admins into the team or become admins ourselves (for TWA translation) and prepare well in advance.
Ask participants to complete TWA first, then register to participate in the project. Put the competition in the context of Wikipedia Asian Month competition. Combine the activities with physical meet-ups/edit-a-thon.
Since meetups/edit-a-thons were successful, more meetups/edit-a-thons will be organised in 2016.
We wish to have more people with different skills and expertise to shorten the turn around time.
We will definitely make adjustments to the article contest to make it more appealing. There are several ways to do so, for examples, change of topic, a different target audience and better advertisement.

Please see Grants:PEG/UG TH/WLX in Thailand 2016

Learning patterns

Outcomes and impact

Outcomes

Please refer to the event pages for outcomes and impact:

Provide the original project goal here.

We aim to grow Wikipedia editors within Thai secondary schools all over the country. We consolidate the photo contests with writing contest as per suggestions from previous approved grant application. We will provide online training and mentoring to participants during 2015 and they are eligible for prizes in three contests throughout the year.

Did you achieve your project goal? How do you know your goal was achieved? Please answer in 1 - 2 short paragraphs.

We were ambitious about recuiting long term editors. The metric numbers however show that we only get the voluteer work done on the projects only during the competition period. We analyzed post-project activities of the new users using the Global User Contribution tool, the majority of them did not continue making contributions to Wikipedia after the completion of the project/meetup/contest. We now understand that gold Smiths and shoe Smiths are not the same Smiths, therefore we should not expect those who uploaded the media to make text contributions and vise versa.

The WLE and WLM have settled over the years. Expectations and outcomes of both contests matched. We originally expect only 20% uploads from new users. However, fifty nine percent of the media uploaded as part of the WLM were from new users, which is way beyond expectation.

Progress towards targets and goals

Project metrics

Project metrics	Target outcome	Achieved outcome	Explanation
We expected at least 1,000 uploads for the WLM and WLE.	We had 2,383 and 729 uploads for the WLM and WLE, respectively.	Target reached and not reached. Even though, we got over 1,000 uploads, number of uploads for WLM decreased by 44% (only 2,383 uploads as opposed to 4,287 uploads from the previous year). We had shorter period of announcement and could have done better advertisement.
We expected the submitted photographs (for WLE and WLM) to win international prizes.	Three photographs won international prizes.	Target reached. Three submitted photographs won international prizes, two for the WLM and one for the WLE.
We expected 100 articles created or improved as part of the WAM and the article contest (WLX).	182 articles were created.	Target reached
We expected at least 20% of uploads/contributions from new users for all contests.	More than half of the uploads/contributions were from new users, 54% and 59% for article contests (WAM&WLX) and WLM, respectively.	Target reached

Global Metrics

For more information and a sample, see Global Metrics.

Article Contest (WLX) and Wikipedia Asian Month (WAM)

Metric	Achieved outcome	Explanation
1. # of active editors involved	22	12 editors for WLX and 10 editors for WAM
2. # of new editors	12 new editors	11 new editors for WLX and 1 new editor for WAM.
3. # of individuals involved	40 individuals involved	12 participants and 3 organisers for WLX, and 23 participants and 2 organisers for WAM
4a. # of new images/media added to Wikimedia articles/pages	n/a
4b. # of new images/media uploaded to Wikimedia Commons (Optional)	55 uploaded media	There were 33 uploads for WLX and 22 for WAM. These projects focused solely on participation and articles written/improved, the goal was not to collect images.
5. # of articles added or improved on Wikimedia projects	182 articles	177 articles created as part of WAM, and 5 articles created for WLX
6. Absolute value of bytes added to or deleted from Wikimedia projects	1,668,514 bytes	51,276 bytes for WLX and 1,617,238 bytes for WAM

Wiki Loves Monuments (WLM)^[1] and Wiki Loves Earth (WLE)

For technical reasons, we could not tabulate certain results from the WLE.

Metric	Achieved outcome	Explanation
1. # of active users involved	216 users	There were 93 and 123 users for the WLM and the WLE, respectively, who uploaded images
2. # of new editors	55 new users (WLE only)	Out of 93 users participated in the WLM, 55 were new users (Those registered after the announcement of the event until last day of submission)
3. # of individuals involved	108 individuals involved (WLM only)	108 individuals were involved in the WLM. 93 were contest participants. The rest were organisers, judges and local volunteers.
4a. # of new images/media added to Wikimedia articles/pages	n/a	This project focused solely on images uploaded, the goal was not to write/improve articles.
4b. # of new images/media uploaded to Wikimedia Commons (Optional)	3,112 uploads	A total of 3,112 images were uploaded (3,328 images for WLM and 729 for WLE ).
5. # of articles added or improved on Wikimedia projects	294 articles	Images from the WLM and WLE were added to 294 pages across all Wikimedia projects.
6. Absolute value of bytes added to or deleted from Wikimedia projects	11,281.3 megabytes (WLM only)	11,281.3 megabytes were added to Wikimedia Commons as part of the WLM

Learning question: Did your work increase the motivation of contributors, and how do you know?

YES and no

YES: There were many people (>100) involved in the activities. We have inspired photographers to participate in our movement. We have organised edit-a-thons and meets ups. We have send t-shirts to existing volunteers/admin on Thai Wikipedia and partner organizations. Our physical presence definitely motivated so many people.

no: Some volunteers may burn out during the project and delays/unprofessionalism in some aspects may be demotivating for some people. We believe that it is an unavoidable side effect of the project of this scale.

Impact

What impact did this project have on WMF's mission and the strategic priorities?

Option A: How did you increase participation in one or more Wikimedia projects? By organising photo and article competition, we have increased participation in two Wikimedia Projects

Thai Wikipedia
Wikimedia Commons

Option B: How did you improve quality on one or more Wikimedia projects? The nature of the competition is to archive the best quality compared to existing work on the projects. Therefore, the products will be set as examples of good quality work in two Wikimedia Projects.

Thai Wikipedia
Wikimedia Commons

Option C: How did you increase the reach (readership) of one or more Wikimedia projects? As we have reached out to the general public during the course of the three competitions and side activities, we increased readerships of two Wikimedia Projects.

Thai Wikipedia
Wikimedia Commons

Reporting and documentation of expenditures

This section describes the grant's use of funds

Documentation

Did you send documentation of all expenses paid with grant funds to grants at wikimedia dot org, according to the guidelines here? Answer "Yes" or "No".: Yes on Mon, 2 May 2016 07:12:50 -0700 (PDT)

Expenses

Please list all project expenses in a table here, with descriptions and dates. Review the instructions here.

Number	Category	Item description	Budgeted cost (THB)	Actual cost (THB)	Notes
1	Prizes for participants	There are three main contests. (WLM, WLE, WLX)	100,000	50,401.93
2	Printing and postage	PR materials sent to school around the country. Web hosting/domain name. Printing and mailing certificates, awards to participants	10,000	5,614.00
3	Wage	We may hire/compensate people who helps us on a day-to-day basis. Depending on complexity of the task, the typical wage is THB500-1,000 per day per person.	10,000	0
4	Incidentals	(a) Food and beverages, travel cost and phone calls in case we have a meeting of volunteers, participants, partners, the press for photo exhibition, ediathon/training, award ceremony, interviews, discussion of the project, etc. (b) Bank fee/commission or money order fee for money transfer. (c) Customs/tax payable on Wikimedia merchandise - or local production of t-shirts if it is more economical than shipping them from the US.	10,000	13,584.00	We did not pay for category 3 but rather spent money on food and petrol reimbursement for volunteers.

Total project budget (from your approved grant submission): Approved THB130,000 (~USD3,937)

Total amount requested from WMF (from your approved grant submission, this total will be the same as the total project budget if PEG is your only funding source): Requested THB130,000 (~USD3,937) but the actual received amount was 129,832.35 due to currency fluctuation.

Total amount spent on this project: THB69,599.93

Total amount of Project and Event grant funds spent on this project: THB69,599.93

Are there additional sources that funded any part of this project? List them here.: No cash support but several in-kind support from partners. Awards/venue/food from dtac is greatly appreciated. We also received souvenirs from Pantip.com/Siam Society and BMN-MRT to distribute to participants and volunteers.

Remaining funds

The funds remaining from this grant in the amount of 60,232.42 THB were deducted from another grant payment for Grants:PEG/UG TH/WLX in Thailand 2016.

Are there any grant funds remaining?: YES

Please list the total amount (specify currency) remaining here. (This is the amount you did not use, or the amount you still have after completing your grant.)

THB60,232.42

If funds are remaining they must be returned to WMF, reallocated to mission-aligned activities, or applied to another approved grant.

Please state here if you intend to return unused funds to WMF, submit a request for reallocation, or submit a new grant request, and then follow the instructions on your approved grant submission.

The new grant application is Grants:PEG/UG TH/WLX in Thailand 2016.

References

↑ "Wiki Loves Monuments statistics". 2016-05-05. Retrieved 2016-05-05.

[1] "Wiki Loves Monuments statistics". 2016-05-05. Retrieved 2016-05-05.

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