Fundraising 2009/Timeline

Fundraising 2009
General
Plan Timeline
Design and message (Meta)
Original website design mock-ups Alternative banner ideas Launch feedback
Translations
Translations main page Core messages Supplementary messages FAQ Translatewiki extensions Thank You Appeal
Live donation pages (WMFwiki)
Main donation landing page (en) Donor comments feed
Raw statistics
FundraiserStatistics ContributionStatistics ContributionTrackingStatistics csv
Public relations/Announcements
Opening press release Closing press release Blog posts
This template: view · edit

This page is the timeline for the Wikimedia Foundation's 2009 Fundraising drive.

August 2009

• Continue work on the Fundraising_2009/Survey.
• Continue work on the Fundraising_2009/Donation buttons upgrade.
• Continue work on Mobile Giving project.
• Build credit card processing capacity into WMF donation page.
• Build MediaWiki interface for various payment methods and CiviCRM.
• Select and hire PR firm for the Annual Giving Campaign marketing efforts.
• Introduce first draft of Chapter Fundraising Agreement.
• Explore and evaluate alternate payment methods needed by countries (iDEAL, rupee processing, etc.).
• WMF Annual Report work begins.

September 2009

• Implement and test credit card processing.
• Finalize Chapter Fundraising Agreement.
• Implement alternate payment methods. Test.
• Marketing planning continues. Select firm for re-design of WMF donation Portal.
• Tentative launch of mobile giving options.

October 2009

• Oct 1st: Preliminary media designs for Annual Fundraiser
• Implement final new donation button to WMF projects.
• Set final verbiage for messaging and donation portals for translations.
• Recruit volunteers and come up with initial template answers for OTRS. (Anya already has 3 new volunteers lined up. 69.17.48.227 21:27, 25 September 2009 (UTC))

November 2009

(Updated: Rand Montoya 21:31, 30 October 2009 (UTC))

• Nov. 10: Tentative fundraiser soft launch (2 site notices, 1 landing page, 1 donation page).
• Nov. 13: Full launch of fundraiser (up to 6 site notices, 4 landing pages, 4 donation pages), testing of messages across spectrum.
• Nov. 17th: Campaign Phase 2 (tentative)
• Nov. 21th: Campaign Phase 3 (tentative)
• Nov. 28th: Campaign Phase 4 (tentative)
• Late November: Tentative cultivation email to past donors about WMF mission/Story or Annual Report.

December 2009

• Tentative email solicitation to donors, if needed.
• Dec X: Campaign Phase 5 (TBD)

January 2010

• Jan. 15th: Tentative fundraiser end, earlier if we hit our fundraising goal. Updated: Rand Montoya 22:23, 1 December 2009 (UTC)