Wikipedia Pages Wanting Photos/Evaluation Report 2020/Limitations

WPWP Campaign

Summary

Limitations

Inputs

Outputs

Outcomes

Key findings

Appendix

How deep do the data go?
This report systematically measures a specific set of inputs, outputs, and outcomes across Wikimedia programs in order to learn about evaluation and reporting capacity as well as programs impact. Importantly, it is not a comprehensive review of all program activity or all potential impact measures, but of those program events for which data was accessible through voluntary and grants reporting.
Read this page to understand what the data tells you about the program and what it does not.

Response rates and data quality/limitations	Data was received for a total of 19 WPWP Campaigns in 2020. These Data were collected from three sources: (1) from the Campaign organizers directly; (2) from publicly available information on organizer project page and on-wiki reports; and (3) through WMF Labs tools such as the hashtag tool. Through these sources we were able to collect information about: The Campaign priority goals, donated resources, budgets, staff and volunteer hours contributed, number of participants, number of new users, user retention, number of media files used on Wikipedia articles, and the number of language Wikipedia improved In total, we evaluated 17 WPWP Campaign implementations in 2020. Year of the WPWP Campaign Number of implementations used for this report 2020 19 Values for a number of the key metrics were only reported for a minority of events, and in the cases of budgets and volunteer and staff hours these values could not be mined from other sources. Furthermore, data for the campaign were not normally distributed; the distributions are, for the most part, skewed. This is partly due to small sample size and partly to natural variation, but does not allow for comparison of means or analyses that require normal distributions. Instead, we present the median and ranges of metrics and use the term average to refer to the median average, since the median is a more statistically robust average than the arithmetic mean.’’ To give a comprehensive picture of the distribution of data, we include the means and standard deviations as references.
Priority goals	Local organizers reported the priority goals for the WPWP Campaign events. The two most popular goals were (1) to increase contributions to Wikimedia projects and (2) to build and engage communities. Participants reported the priority goals for the WPWP Campaign. The two most popular goals were (1) to increasing accuracy and or quality of Wikipedia articles and (2) to increasing readers' satisfaction. A total of 19 local organizers reported their "priority" goals for their WPWP Campaign events. As shown in the table below, 9 priority goals were selected by over 52% of reporting local organizers. The two most popular goals noted as a priority by at least 78% of program leaders, were to increase contributions and to build and engage the community. About 52.9% of local organizers stated that increasing awareness of Wikimedia projects, Increase usage of Wiki Loves photos, and Retaining existing editors/contributors were the priority for their campaign. WPWP Campaign Organizers Priority Goals Percentage selected as priority Increasing contributions to Wikimedia projects project 89.5% Building and engaging community 78.9% Increasing new editors/contributors 73.7%% Increasing people editing/contributing skills 68.4% Increasing diversity of contributions and content 63.2% Increasing diversity of contributors 57.9% Increasing peoples awareness of Wikimedia projects 57.9%% Increase usage of Wiki Loves photos 57.9% Retaining existing editors/contributors 52.6% Increasing accuracy and/or quality of contributions 52.6% Increasing readers satisfaction 47.4% A total of 113 participants reported their "priority" goals for their WPWP Campaign. Two priority goals were selected by over 56% or reporting participants. The two most popular goals noted as a priority by at least 56% of participants, were to increasing accuracy and or quality of Wikipedia articles and to increasing readers' satisfaction. WPWP Campaign Participants Priority Goals Percentage selected as priority Increasing accuracy and/or quality of contributions 76.1% Increasing readers satisfaction 56.6% Increasing contributions to Wikimedia projects project 46% Increase usage of Wiki Loves photos 38.9% Increasing diversity of contributions and content 38.1% Notes