Wikipedia Pages Wanting Photos/Evaluation Report 2020/Key findings

WPWP Campaign

Summary

Limitations

Inputs

Outputs

Outcomes

Key findings

Appendix

What did we learn about WPWP Campaign in terms of impact?
We examined the results in terms of the stated priority goals that local organizers & participants reported.
Read this page to learn the most important takeaways and recommended next steps.

How does the campaign deliver against stated goals?	The five (5) most commonly cited priority goals for the 2020 edition of the WPWP Campaign events were: Increase contributions to Wikimedia projects project; To Build and engage community; To increse new editors or contributors; To increase people editing/contributing skills; To inncrease diversity of contributions and content Increasing contributions Data available on the total number of images used during the 2020 WPWP Campaign shows Year Total number of images used on Wikipedia articles during the 2020 WPWP Campaign 2020 92,436 Media files used on articles during the WPWP Campaign 2020 represent 0.14% of all the media files uploaded to Commons by registered users during the reporting period. In terms of building and engaging community, participation in the campaign in 2020 included about 600 Wikimedia Users (More than 500 existing Active Users and about 95 New Users). Increasing awareness of Wikimedia projects The majority of campaign participants were existing contributors to Wikimedia projects. About 79% of the local organizers reported that they had developed blogs and other informative online documentation of their events. Promotional reach is not captured in this report, however, information collected from participants through a survey included some information about how participants learned about the campaign, the overall results indicate that, most often, participants learned of the events through banner posting (69%) while other routes were reported in much lower proportions. Increasing diversity of participants The campaign reported here were held in 19 countries. The ratio of existing users to new users is six to one and about 20% of the total participants are females. If increasing diversity is expected to be a central goal of the WPWP Campaign it will be important to better track participant demographics and/or develop additional measures of project or content diversity. Notes
How this information can apply to campaign planning	Planning for Program Inputs & Outputs Use the information to help you in planning for campaign inputs and outputs. The numbers evidenced by others can help you to know what the right combination of participants might be for the content outcomes you are hoping to achieve. The data presented in this report suggest that small-scale events can be as effective as larger participation events with more new editors while larger participation counts tended to have more media files used on Wikipedia articles. This information may be especially useful in budgeting and setting reasonable targets Planning campaign budgets based on the budgets presented here would be helpful if the prizes, and event lenght are reduced. Although, local costs and event style may sometimes significantly affect budgets. Reach out and connect to other leaders To avoid surprises, when using budgets presented here for planning purposes, try to find an event in a location with a similar economy to your area and consider reaching out to successful campaign leader to discuss potential resource needs (including possible budget or donated resources). Alternatively, you can find an event based on the same model in different locations and talk to the campaign leaders about the costs incurred before translating those expenses into local prices. Use the distribution statistics as guardrails against costly plans that may not produce scaled results The average cost per participant in this report may be helpful references, if, as with overall budget information, taken in the context of each event. We hope, as we continue to evaluate the WPWP Campaign and feed the results back into campaign design, that we can learn more from the campaigns achieving the most impact using the fewest resources.
How easily can the program be replicated?	The 2020 edition is the maiden edition of the WPWP Campaign. It's a new campaign that we hope to nurture and improve. A significant number of Wikimedia affiliate communities joined the campaign this year and we hope to have more communities joining the next editions. The WPWP Campaign has a global international team of 12 experienced community leaders which offers support for local organizers of the campaign, answers questions around promotion, prizes, and potential partners. Furthermore, the global international team is gradually becoming more sophisticated in documenting the campaign and providing the community with tools to measure the competition's results. The WPWP Campaign is one of the campaigns in the Wikimedia movement that has the most cohesive and clear set of goals, measures of success, and documentation for replication of success. Still, we are currently examining a selection of events and reaching out to learn more from local campaign leaders and the strategic team at the WMF in order to develop a program toolkit specifically for gathering the different stories, resources, and advice for how to plan, run, and evaluate this campaign.
Challenges	In a survey report by organizers of the campaign, 15 of the 19 local organizers reported the following challenges in implementing the campaign Since the campaign events were remote, it took more time to train newcomers Lack of interest due to the difficulty in understanding the process of adding photos Hostility from Wikipedia admins Dealing with infobox was sometimes tricky Tracking tool was difficult to use Understanding of how Wikipedia, Wikimedia Commons, and Meta-Wiki work