Wikimedia Foundation/Communications/Annual plan/2015/bn

উইকিমিডিয়া ফাউন্ডেশনের এই পাতাটি ঐতিহাসিক স্বার্থে রাখা হয়েছে। উল্লিখিত কোনও পরিকল্পনা, নীতি, প্রকল্প বা কৌশল অপ্রচলিত হতে পারে।

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2015: The year ahead

Key focus areas for 2015 include:

Drive major campaigns, messaging, and initiatives that support our mission and story. This includes preparation for Wikipedia's 15th anniversary in 2016.

• Conceptualize, plan, and execute forward-looking campaigns, messaging, storytelling, advocacy, and initiatives in support of WMF high-priority strategic initiatives.

Develop strategy for brand management, development, and communication.

• Coordinate brand research, positioning, and management.
• Initiate global market research, analysis, planning; brand positioning and partnerships; marketing and other materials; design, collateral, and products; social media; and trademarks support.

Manage public relations and issues management.

• Oversee and execute on media and public relations, external positioning, crisis response, statements and releases for increasing positive coverage and distribution of priority initiatives and campaigns.

পণ্য বিপণন ও যোগাযোগ বিকাশ

• Drive positioning and awareness of WMF-developed products and technologies, in support of the Engineering and Product teams and Wikimedia strategic innovation objectives.
• Support research, analysis, and identification of personas and segmentation to guide messaging, positioning, collateral, and public relations.

Improving transparency and coordination around activities of the WMF.

• Produce a State of the WMF report.
• Hold a Product/Communications workshop to improve processes and objectives around key communications releases.