User:EPorto (WMB)/Sandbox/Communications
Report of activities for 2023 - Communications
Access other area reports here
First quarter report (Jan-Mar)
Welcoming a new member to the team
WMB has a long history of communicating its activities, both through Wikimedia channels and social media. In 2020, we developed a new Communications Strategic Plan, implemented at the beginning of 2021 to help us guide our communication to a more strategic route and better engage participants, editors, and the wider community, but we didn’t have one person to exclusively manage all the operational and strategic work this area requires until March 2023 when we opened a Communications Manager position.
Our social media outreach improved significantly and we have gained more than 150 new followers and have been able to report more activities and explore and think of new formats to engage more volunteers and disseminate the Wikimedia projects and the free knowledge in Brazil.
Second quarter report (Apr-Jun)
Visual Identities
Wiki Movimento Brasil organizes several projects and activities. For each project, it is necessary to create a distinct visual identity, so the project can stand out individually and be easily recognizable by the audience when communicating about it (for example, the WMB flag)[1]. This is also particularly important for creating a cohesive narrative for the project. The visual identity creates a stronger emotional connection with the audience and facilitates effective communication. This quarter we developed three big projects that included choosing names and visual elements that best communicate the project's goals and messages. They are:
Other metrics related to Communities activities executed in this quarter are listed below:
References
- ↑ WMB's flag
- ↑ WikiConecta MOOC course visual identity
- ↑ Wiki Apoia visual identity
- ↑ Capacity Exchange visual identity
- ↑ Blog post "Sharing quality information on all things related to hearing: Wiki4WorldHearingDay2023"
- ↑ Publication about the Wiki Loves Folklore Brasil 2023 winner images
- ↑ Social media report - April
- ↑ Social media report - May