Strategy/Wikimedia movement/2017/Track D

2017 Movement strategy

Track A

Track B

Track C

Track D

Track "D" of the 2017 Movement strategy process is intended to focus on research, discussions, and input from new and existing readers and partners in low-reach markets, meaning in countries or languages (markets) where the movement is not well-known. Outreach to readers or prospective readers will focus on those markets where we have limited reach in terms of awareness and usage. We will also talk with like-minded organizations and experts in knowledge, communities, and technology associated with the movement now, and those outside the movement.

People

Track lead

• 
  Adele Vrana

Working group

• 
  Jack Rabah
• 
  Smriti Gupta
• 
  Jorge Vargas
• 
  Dan Foy
• 
  Ravishankar Ayyakkannu

Advisors

• 
  Abbey Ripstra
• 
  Jan Eissfeldt
• 
  Zachary McCune

Process

Track D focuses on guaranteeing that the voices of lower awareness regions are present and properly represented in the process that will define the future of the Wikimedia movement over the next 15 years.

Our goals:

• Gather and synthesize relevant global and region specific trends that will impact the future of the Wikimedia movement over the next 15 years.
• Understand and share the current awareness, perception and usage of Wikimedia (particularly Wikipedia) for potential and existing readers.
• Learn from local experts and institutions in relevant fields and inviting them to collaborate on the future of Wikimedia.

See the Process page for more details.

Sources

New Readers research

Phone surveys

(similar to Global Reach/Insights)

• Nigeria survey
• India survey
• Mexico Survey
• Brazil survey
• Egypt survey

Design research

(similar to New Readers/Findings)

• Mexico findings
• India findings
• Nigeria findings