Global Reach/India survey
- 1 Do you use the internet
- 2 Top reasons for using the internet
- 3 Non-internet users: Why aren't you using it?
- 4 Awareness of Wikipedia
- 5 How they learned about Wikipedia
- 6 Reasons for using Wikipedia
- 7 Frequency of use
- 8 How interested were the infrequent / non-users
- 9 For those users with some interest, what was the biggest barrier
- 10 Smartphones vs Feature phones
- 11 Mobile phone Internet access method
- 12 App usage
- 13 Gender
- 14 Age
- 15 Location
- 16 Distribution of survey languages chosen
Do you use the internetEdit
Top reasons for using the internetEdit
Non-internet users: Why aren't you using it?Edit
Awareness of WikipediaEdit
During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.
How they learned about WikipediaEdit
Reasons for using WikipediaEdit
India is exceptional here in that Wikipedia usage barely dips between school and work. Most other countries surveyed see a significant drop from school use to work use.
Frequency of useEdit
The results of this question are used further in the survey to ask additional questions of the infrequent or non-users and learn more about their perspectives.
How interested were the infrequent / non-usersEdit
For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier
For those users with some interest, what was the biggest barrierEdit
For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.
Smartphones vs Feature phonesEdit
To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their mobile phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.
Mobile phone Internet access methodEdit
The respondents categorized themselves as either Urban or Rural. India is unique in our surveys as they self-report a higher percentage of rural than other countries.