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Global Reach/Mexico Survey

Do you use the internetEdit

 
2568 Responses - 2% margin of error

Our respondents who used the internet

Top reasons for using the internetEdit

 
2080 Responses - 2.2% margin of error

Awareness of WikipediaEdit

 
2568 Responses - 2% margin of error

During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.

Mobile phone usageEdit

 
2568 Responses - 2% margin of error

Since our phone survey was based on calling random numbers, we could have reached either land lines or mobile phones.

Smartphones vs Feature phonesEdit

 
2192 Responses - 2% margin of error

To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.

Internet access methodEdit

 
1446 Responses - 2.6% margin of error

This is significantly different than our results in Ghana, where very few people use Wifi.

App usageEdit

 
1446 Responses - 2.6% margin of error

We were interested in how much smartphone users here actively downloaded and used Apps.

How they learned about WikipediaEdit

 
1169 Responses - 2.9% margin of error

Of the respondents who had heard of Wikipedia, we asked how they had found out about it. Although "Internet" was the popular single answer, talking to other people (combining school with friends and family) actually exceeds that of discovering Wikipedia on the internet.

Reasons for using WikipediaEdit

 
816 Responses - 3.5% margin of error

Frequency of useEdit

 
1169 Responses - 2.9% margin of error

The results of this question are used further in the survey to ask additional questions of the infrequent or non-users and learn more about their perspectives.

How interested were the infrequent / non-usersEdit

 
353 Responses - 5.3% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier

For those users with some interest, what was the biggest barrierEdit

 
199 Responses - 7% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.

For users with no interest, what would helpEdit

 
154 Responses - 8% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had no interest in Wikipedia, we asked them what might help.

GenderEdit

 
2568 Responses - 2% margin of error

Perfect representation

AgeEdit

 
2568 Responses - 2% margin of error

LocationEdit

 
2568 Responses - 2% margin of error

The respondents categorized themselves as either Urban or Rural

More detailsEdit

Documentation on the survey and the full set of responses can be found at this link