Open Science for Arts, Design and Music/Guidelines/Case studies/Fashion as Performance

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Title: Fashion as Performance
Proposed by: HGK, Basel Academy of Art and Design FHNW
Disciplinary field: fashion design, fashion performance
Communication support : exhibition, event, digital publication, website, database
Type of content: performance, video/audio recording, live stream, social media content
Timeframe of the project:
Author(s):BA Fashion Design Students, Models, Marco Mastrogiacomo, Suresh Surenthiran / AVS Technique HGK
Third-party copyright owners:
Grantmakers, sponsors or other funding agencies:

Fashion as Performance edit

Summary of the case study and link edit

BA Fashion Design Students and their performances / presentations are the focus of this case study that involves public streaming, exams, social media content. The event "Doing Fashion" was based on the premise that fashion becomes legible as a performative process that stages clothes on bodies in a specific space. Only through various staging strategies do clothes become fashion and signs within our culture and our communication. For fashion, performativity consists in the incessant process of constructing and deconstructing meanings. In this way, fashion represents representation itself, it only refers to the indwelling character of all signs without providing a clear referent.

Problems/questions edit

  • Copyright: Clarify copyright issues when dealing with students work
  • Social media: Risks and benefits of sharing content on social media, in particular students' work