Open Science for Arts, Design and Music/Guidelines/Case studies/Fashion as Performance

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Title: Fashion as Performance

Proposed by: HGK, Basel Academy of Art and Design FHNW

Disciplinary field: fashion design, fashion performance

Communication support : exhibition, event, digital publication, website, database

Type of content: performance, video/audio recording, live stream, social media content

Timeframe of the project:

Author(s):BA Fashion Design Students, Models, Marco Mastrogiacomo, Suresh Surenthiran / AVS Technique HGK

Third-party copyright owners:

Grantmakers, sponsors or other funding agencies:

Fashion as Performance

Summary of the case study and link

BA Fashion Design Students and their performances / presentations are the focus of this case study that involves public streaming, exams, social media content. The event "Doing Fashion" was based on the premise that fashion becomes legible as a performative process that stages clothes on bodies in a specific space. Only through various staging strategies do clothes become fashion and signs within our culture and our communication. For fashion, performativity consists in the incessant process of constructing and deconstructing meanings. In this way, fashion represents representation itself, it only refers to the indwelling character of all signs without providing a clear referent.

Problems/questions

• Copyright: Clarify copyright issues when dealing with students work
• Social media: Risks and benefits of sharing content on social media, in particular students' work

Solutions/development

Due to the complex rights situation, an internal solution was found. The process is documented. The case is also so helpful for the OS-ADM project because it demonstrates the need for prior agreement and written clarification of the terms of use, especially with third-party companies