Grants talk:Programs/Wikimedia Alliances Fund/POSTCARD - Popular Sciences through Creative Contents for Indonesians

Follow-up questions on your application

Dear Indika Foundation,

Thank you for providing your written responses to additional questions. See PDF document for more details. Thank you also for joining us on the call with the Committee on 13 May 2023. Your presence and participation was very well appreciated. Thank you.

Regards, Jacqueline JChen (WMF) (talk) 07:29, 24 May 2023 (UTC)

Alliances Fund proposal approved in the amount of IDR 1,190,528,000 for 2023 to 2024

Congratulations! Your grant is approved in the amount of IDR 1,190,528,000 with a grant term starting 1 August 2023 and ending 31 July 2024.

The opportunities that we see:

• Based on a an internal study by the Wikimedia Foundation, we found that to grow readership in countries such as Indonesia, we observed the following:

• • Build out primary language content
  • Improve the mobile experience
  • Provide a richer media experience
  • Expand topics related to Internet users content needs by Market segments ( top 5 topics): Business, news and current affairs, technology, history, health and well-being
  • Grow awareness
  • Grow audience of urban, educated and young  professionals

• This proposal seeks to address 5 of the target areas above. We also recognised that your project is in alignment with 2030 movement strategy goals specifically 6 and 8.

• In addition, the project will bring together communities of content creators within and outside of the wikimedia movement. In terms of skills building, it also has a wider remit of equipping these local content creators with critical thinking, content creation & distribution, and socio-emotional skills, beyond editing of Wiki Projects and Copyright & License. The approach to capacity strengthening and resources created could be an innovative way to engage new audiences.

The potential risks that we see:

• This project could be implemented by Indika Foundation and Kok Bisa, with limited engagement, and visibility to the Wikimedia movement or Wikiprojects. The knowledge sharing and transfer could also be confined to Wikimedia Indonesia and Indika Foundation if these are not well documented and shared. Consider also making key resources produced through this project available in other languages in addition to Indonesian.
  • Suggestion(s): Thank you for responding to ESEAP Funds Committee’s request to review your metrics. Given there were further adjustments, between what was captured in the initial grant application, responses to follow-up questions (benchmarks) and WAF_Measurement of Outputs, we recommend having a conversation with your Programme Officer to finalise the metrics before the start of your grant term. Likewise for any revisions to the budget.
• While the project has alignment to the draft multi-year strategy for Wikimedia Indonesia, there is no clear retention strategy for content creators or participants, or how Wikimedia Indonesia could facilitate continued engagements or interest in the Wikimedia sphere.
  • Suggestion(s): It would be useful for Wikimedia Indonesia to work with the Indika Foundation to identify what this partnership could offer to both parties as well as the value to the Wikimedia movement and circle back with the Programme Officer before the start of the grant term.

Snippets from ESEAP Funds Committee

• (BB) At this point and given the scope,  would consider this project just for this year only.
• (AD) Continue doing projects that directly align to WMF initiatives if they’d pursue another request in the next round. This will strengthen their proposal.

Snippets from WMF Staff (thematic focused)

• (AD) I think Indonesia has the perfect condition and type of audience for such an activity. Indonesians are more visually based when consuming content. It has the largest market opportunity based on our own data ie. does have a high literacy rate, and good mobile penetration. This is a great example of a data driven project which is based on the needs and characteristics of the local population
• WMF Brand and Marketing team can provide guidance and support and act as a sparring partner for this project. We can share experience from previous relevant projects and even lend any resources as needed.
• (RM) On community engagement, the plan to consult with Wikimedia Indonesia is a good start, but a deeper engagement with and buy-in from the project community is absolutely essential; the latter which this proposal is currently lacking. Please consult with Indonesian project administrators to prepare for the level of content creation for counter vandalism and quality patrol.

Next steps

• Let’s continue having regular conversations over the course of your grant implementation. Do set up a regular schedule to connect with your ESEAP Programme Officer based on your needs.

The reporting requirements for the grant can be found here and templates are available here.  Timelines for reporting can be found in your grant agreement or on Fluxx. All reports are to be completed and submitted via Fluxx.

Thank you.

Regards, Jacqueline on behalf of the ESEAP Funds Committee JChen (WMF) (talk) 07:35, 24 May 2023 (UTC)

Conflict of Interest editing

Hi, do you have mechanisms in place to prevent "Each participant will create a Wiki account, social media campaigns or series of contents on popular science, & improve contents in Wiki projects related to their campaign" resulting in these newly trained Wikimedians editing Wikipedia to promote their own social media campaigns? WereSpielChequers (talk) 09:21, 4 October 2023 (UTC)