Grants:Project/Rapid/Tulsi Bhagat/The Billboards Initiative/Report

Report accepted

This report for a Rapid Grant approved in FY 2018-19 has been reviewed and accepted by the Wikimedia Foundation.

• To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/Tulsi Bhagat/The Billboards Initiative.
• You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
• You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Logo designed by Tulsi Bhagat, CC-BY-SA

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The Billboards Initiative

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WACN - Part 1

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Goals

Did you meet your goals? Are you happy with how the project went?
Yes, we can proudly say that we met our goals. As mentioned in our proposal, we have raised awareness about Wikipedia in two different cities, i.e. Janakpur and Biratnagar. We managed to install static and digital billboards at different main places within the cities. We successfully promoted our project via several social media(s) and local news industry. We have also organized the very first meetup with the team member(s) and involved member(s) at the end.

Absolutely! we are very happy with how the project went. We managed to achieve our project plans and goals. The output impact is appreciated by all of our team members.

Plans

Activities

Billboards Designing

Our WACN team counseled, and had our billboards design ready by Zakir Raza. Onward, we send it for printings and installation.

Billboards design | Designed by Zakir Raza, cc-by-sa-4.0

• maiwiki digital Billboard design
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  maiwiki static Billboard design
• newiki digital Billboard design
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  newiki static Billboard design

Installation of Billboards

Janakpur, Province no. 2, Nepal

We managed to install Maithili Wikipedia promotional billboards in the main places of Janakpur, Province no. 2, Nepal.

Location: Janakpur, Nepal | Gallery

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  static billboard installed at Janakpur Railway Station, Nepal
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  static billboard installed at Ramanand Chowk, Janakpur
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  static billboard installed at Kapileshwar Mahadev, Janakpur
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  static billboard installed at Shree Ram Janaki Mandir, Janakpur
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  static billboard installed at Kapileshwar Mahadev, Janakpur
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  someone reading static billboard installed at Kapileshwar Mahadev, Janakpur
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  static billboard installed at Bhanu Chowk, Janakpur
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  static billboard installed at Janaki Chowk, Janakpur
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  static billboard installed at Janakpur Railway Station, Nepal

Biratnagar, Province no. 1, Nepal

We managed to install digital as well as static Maithili/Nepali Wikipedia promotional billboards in the main places of Biratnagar, Province no. 1, Nepal. The campaign's most challenging task was to install digital billboards around the city. Digital billboards helped us quite a lot to reach among people of Biratnagar to introduce them with Maithili/Nepali Wikipedia in short Wikipedia as a whole. We have successfully raised awareness of Wikipedia, and tired our best to engage new readers.

Location: Biratnagar, Nepal | Gallery

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  static billboard installed at Biratnagar, Nepal
• Video clip of newiki digital billboard at Biratnagar, Nepal
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  Installing static billboard at Biratnagar, Nepal
• Video clip of newiki digital billboard at Biratnagar, Nepal
• 
  view during the installation of static billboard at Biratnagar, Nepal
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  maiwiki digital billboard installed at Biratnagar, Nepal
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  a boy reading static billboard installed at Biratnagar, Nepal
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  newiki digital billboard installed at Biratnagar, Nepal
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  static billboard installed at Biratnagar, Nepal
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  view during the installation of static billboard at Biratnagar, Nepal

Promotion

Media coverage(s)

• "विराटनगरमा विकि जागरूकता अभियान सुरु हुदै". postpati (Kathmandu, Nepal). 2019-05-15. Retrieved 2019-05-15. 
• "विराटनगरमा विकि जागरूकता अभियान सुरु हुदै". Living with ict (Kathmandu, Nepal). 2019-05-15. Retrieved 2019-05-15. 
• "Wiki Awareness Campaign in Nepal". The Himalayan News (Kathmandu, Nepal). 2019-05-15. Retrieved 2019-05-15. 
• "विराटनगरमा विकी जागरूकता अभियान सुरु हुदैँ". Our Biratnagar (Biratnagar, Nepal). 2019-05-14. Retrieved 2019-05-14. 
• Kushwaha, Sanjay Singh (2019-05-11). "विकी जागरूकता अभियान". Mahottari Post (Janakpur, Nepal). Retrieved 2019-05-11. 
• "विकी जागरूकता अभियान". Nepal Daily Post (Kathmandu, Nepal). 2019-05-06. Retrieved 2019-05-10. 

Social Media promotion

wacnofficial	wacnofficial	wacn.official	WACN Wiki Awareness Campaign in Nepal

Meetup

This is the first ever meetup of WACN which happened at Biratnagar, Nepal. We have organized the meetup with the team member(s) and involved member(s). We have discussed on: what worked well, what didn't worked well, and what would we do differently next time. We have also talked about the further plans of WACN in which we planned to organize The Calendar Initiative and The Interview Initiative.

Gallery | Meetup at Biratnagar, Nepal

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  WACN involved members gathering
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  WACN, Sandeep Raut with his laptop

Data

Siteviews

Comparison of siteviews of Maithili and Nepali Wikipedia during the normal days and campaign days is presented as follows:

In the above chart, Maithili Wikipedia (Blue colored bars) and Nepali Wikipedia (Green colored bars) during the normal days (LHS) and campaign days (RHS).

Siteviews statistical table

S.No.	Days	Project	Time period	Siteviews	Daily Average	Reference
1.	Normal days	Maithili Wikipedia	April 1 - June 1 2018	218,594	3,526
2.	“	Nepali Wikipedia	“	927,770	14,964	“
Total views from normal days				1,146,364	18,490
3.	Campaign days	Maithili Wikipedia	April 1 - June 1 2019	398,861	6,433
4.	“	Nepali Wikipedia	“	1,196,632	19,301	“
Total views from campaign days				1,595,493	25,734

Social media

• Facebook: WACN page data - Google spreadsheet
• Twitter: WACN account data - Google spreadsheet

Social media statistical table

S.No.	Medium	Link	Top reach	Notes
1.	Facebook	wacnofficial	5.3K	Data received via Facebook page insights.
2.	Twitter	wacnofficial	1.2K	Data received via Twitter Analytics.
Total reach			6.5K
Note: No any paid promotion.

Outcome

Please report on your original project targets.

S.No.	Target impact	Achieved outcome	Explanation
1.	Increment in pageviews/siteviews of Wikipedia	Increase in traffic by 28%	Target achieved.
2.	Media coverage(s)	Coverage(s) by various local news media	“
3.	Reach on Social Media(s)	Reached	“

Learning

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

• What worked well?

Most importantly team efforts then after designing, installation, promotion, meetup etc. in short all plans worked as expected.

• What did not work so well?

1. Time management - Rough timeline for the project didn't worked a bit.
2. Photography - As we don't own any camera.

• What would you do differently next time?

We would focus on getting more reach among people. Next time, we will get some more social/news media promotion. We will also choose several highly populated cities to install billboards, and raise awareness of Wikipedia.

Finances

Grant funds received

• Total project budget (from your approved grant submission):

NPR 225,000 and/or 1,995 USD

• Total amount requested from WMF:

NPR 225,000 and/or 1,995 USD

• Total amount received on this project (Because of exchange rate):

USD 1993@110.55 — 220326.15 NPR

Grant funds spent

Please describe how much grant money you spent for approved expenses, and tell us what you spent it on.

1. Unforeseen expenses: Rs. 1,000
2. Communication: Rs. 6,000
3. Transportation: Rs. 6,700
4. Janakpur — 10 Billboards: Rs. 60,000
5. Biratnagar — 2 Digital Billboards i.e., Installation: Rs. 78,500 — 5 Billboards i.e., Printing: Rs. 36,000 — Board Designing: Rs. 15,500 — Vat 13%: Rs. 16,900 — Total: Rs. 146,900

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Grand Total = NPR 220,600

Remaining funds

Do you have any remaining grant funds?

No, I don't have any remaining grant funds.

Anything else

Anything else you want to share about your project?

Open Knowledge For All, a registered non-profit organization supported our vision and project. They had played an important role in our project. They helped us with stationery, meetup space, food and many more. Feel free to reach them through info@openknowledgeforall.org

References