Grants:Project/Rapid/Tulsi Bhagat/The Billboards Initiative/Report

Report accepted
This report for a Rapid Grant approved in FY 2018-19 has been reviewed and accepted by the Wikimedia Foundation.
  • To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/Tulsi Bhagat/The Billboards Initiative.
  • You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
  • You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.
Logo designed by Tulsi Bhagat, CC-BY-SA
Logo designed by Tulsi Bhagat, CC-BY-SA


WACN - Part 1

Goals

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Did you meet your goals? Are you happy with how the project went?
Yes, we can proudly say that we met our goals. As mentioned in our proposal, we have raised awareness about Wikipedia in two different cities, i.e. Janakpur and Biratnagar. We managed to install static and digital billboards at different main places within the cities. We successfully promoted our project via several social media(s) and local news industry. We have also organized the very first meetup with the team member(s) and involved member(s) at the end.

Absolutely! we are very happy with how the project went. We managed to achieve our project plans and goals. The output impact is appreciated by all of our team members.

Plans

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Activities

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Billboards Designing

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Our WACN team counseled, and had our billboards design ready by Zakir Raza. Onward, we send it for printings and installation.

Installation of Billboards

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Janakpur, Province no. 2, Nepal

We managed to install Maithili Wikipedia promotional billboards in the main places of Janakpur, Province no. 2, Nepal.

Biratnagar, Province no. 1, Nepal

We managed to install digital as well as static Maithili/Nepali Wikipedia promotional billboards in the main places of Biratnagar, Province no. 1, Nepal. The campaign's most challenging task was to install digital billboards around the city. Digital billboards helped us quite a lot to reach among people of Biratnagar to introduce them with Maithili/Nepali Wikipedia in short Wikipedia as a whole. We have successfully raised awareness of Wikipedia, and tired our best to engage new readers.

Promotion

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Media coverage(s)
Main article: WACN/Press coverage
Social Media promotion
(_AT_)wacnofficial (_AT_)wacnofficial (_AT_)wacn.official (_AT_)WACN Wiki Awareness Campaign in Nepal

Meetup

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This is the first ever meetup of WACN which happened at Biratnagar, Nepal. We have organized the meetup with the team member(s) and involved member(s). We have discussed on: what worked well, what didn't worked well, and what would we do differently next time. We have also talked about the further plans of WACN in which we planned to organize The Calendar Initiative and The Interview Initiative.

Data

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Siteviews

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Comparison of siteviews of Maithili and Nepali Wikipedia during the normal days and campaign days is presented as follows:

Siteviews analysis of maiwiki and newiki during normal days
Siteviews analysis of maiwiki and newiki during campaign days
In the above chart, Maithili Wikipedia (Blue colored bars) and Nepali Wikipedia (Green colored bars) during the normal days (LHS) and campaign days (RHS).
Siteviews statistical table
S.No. Days Project Time period Siteviews Daily Average Reference
1. Normal days Maithili Wikipedia April 1 - June 1 2018 218,594 3,526 [1]
2. Nepali Wikipedia 927,770 14,964
Total views from normal days 1,146,364 18,490
3. Campaign days Maithili Wikipedia April 1 - June 1 2019 398,861 6,433 [2]
4. Nepali Wikipedia 1,196,632 19,301
Total views from campaign days 1,595,493 25,734

Social media

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Social media statistical table
S.No. Medium Link Top reach Notes
1. Facebook (_AT_)wacnofficial 5.3K Data received via Facebook page insights.
2. Twitter (_AT_)wacnofficial 1.2K Data received via Twitter Analytics.
Total reach 6.5K
Note: No any paid promotion.

Outcome

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Please report on your original project targets.

S.No. Target impact Achieved outcome Explanation
1. Increment in pageviews/siteviews of Wikipedia Increase in traffic by 28% Target achieved.
2. Media coverage(s) Coverage(s) by various local news media
3. Reach on Social Media(s) Reached

Learning

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Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

  • What worked well?
Most importantly team efforts then after designing, installation, promotion, meetup etc. in short all plans worked as expected.
  • What did not work so well?
  1. Time management - Rough timeline for the project didn't worked a bit.
  2. Photography - As we don't own any camera.
  • What would you do differently next time?
We would focus on getting more reach among people. Next time, we will get some more social/news media promotion. We will also choose several highly populated cities to install billboards, and raise awareness of Wikipedia.

Finances

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Grant funds received

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  • Total project budget (from your approved grant submission):
NPR 225,000 and/or 1,995 USD
  • Total amount requested from WMF:
NPR 225,000 and/or 1,995 USD
  • Total amount received on this project (Because of exchange rate):
USD 1993@110.55 — 220326.15 NPR

Grant funds spent

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Please describe how much grant money you spent for approved expenses, and tell us what you spent it on.

  1. Unforeseen expenses: Rs. 1,000
  2. Communication: Rs. 6,000
  3. Transportation: Rs. 6,700
  4. Janakpur — 10 Billboards: Rs. 60,000
  5. Biratnagar — 2 Digital Billboards i.e., Installation: Rs. 78,500 — 5 Billboards i.e., Printing: Rs. 36,000 — Board Designing: Rs. 15,500 — Vat 13%: Rs. 16,900 — Total: Rs. 146,900

Grand Total = NPR 220,600

Remaining funds

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Do you have any remaining grant funds?

No, I don't have any remaining grant funds.


Anything else

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Anything else you want to share about your project?

Open Knowledge For All, a registered non-profit organization supported our vision and project. They had played an important role in our project. They helped us with stationery, meetup space, food and many more. Feel free to reach them through info@openknowledgeforall.org

References

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