Grants:PEG/Wikimedia Ireland Community/Wiki Loves Monuments Ireland 2014/Report

Report accepted

This report for a Project and Event grant approved in FY 2014-15 has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:PEG/Wikimedia Ireland Community/Wiki Loves Monuments Ireland 2014.

You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email grants at wikimedia dot org at any time if you have questions or concerns about this report.

Project status

Did you comply with the requirements specified by WMF in the grant agreement?: YES

Is your project completed?: YES

Activities and lessons learned

Activities

We held two events in Dublin to promote and celebrate the contest. In August we hosted a Launch Event. We had approximately 25 attendees which included a government minister and the head of the Office of Public Works. The launch event was covered by several news outlets, including RTE, the national television station. In November we hosted an awards event. The attendance was smaller, about 20, with 6 of the 10 winners attending. This was also covered by local media. We encouraged groups throughout the country to host photowalks to their local monuments We had 5 walks during the contest period. The media coverage can be found here: http://www.wikilovesmonuments.ie/in-the-news-2/

Lessons learned

What worked well?

We spent a lot of our time in the run-up to the contest creating maps on our site with location data for all 500+ monuments in the contest. We received positive feedback from many of the participants about how useful the maps were in finding the monuments, so this was time well spent. We also had ongoing support from our partners during the contest. Not only did they show interest, checking in with us frequently, they also continually promoted the contest.

What didn't work?

Our outreach to the general public was not as good as it could have been. We promoted the contest well before it began and for the first few weeks, but fell off towards the end. This was mostly due to lack of volunteers to carry the load. We also had some issues with the judging, specifically making it easy for the judges to sort and rank the photos. With over 1900 photos, this was a large task for them.

What would you do differently if you planned a similar project?

For the 2015 contest we would like to improve in the following ways:

Recruit more volunteers to help with the day to day tasks during the contest
Develop and easy way for the judges to sort and rate the images
Do a better job promoting throughout the entire competition, specifically on social media
Encourage more events to be organised throughout the country, not just in Dublin

Learning patterns

Grants:Learning patterns/Let the media know

Grants:Learning patterns/Achievable goals

Outcomes and impact

Outcomes

Provide the original project goal here.: Primary Goal: To increase the quantity and quality of images of Irish cultural landmarks in Wikimedia Commons.; Secondary Goal: To raise awareness and interest in and support for the Wikimedia Ireland Community group.
Did you achieve your project goal? How do you know your goal was achieved? Please answer in 1 - 2 short paragraphs.: Primary Goal: We reached our primary goal. We increased the number of images of Irish National Monuments found on Wikipedia by 1928. 46% of the images uploaded were of monuments that previously had no image on Wikipedia. We increased the quality of images as well.; Secondary Goal: We also reached our secondary goal. We increased our outreach on all channels, with an increase of subscribers to the mailing list, followers on Twitter, and likes on Facebook. We have also be approached by several institutions requesting that we run events for them in response to the media attention this contest gave us.

Progress towards targets and goals

Project metrics

Project metrics	Target outcome	Achieved outcome	Explanation
200 participants with more than 75% new users	256 participants, 217 newly registered, 85% new users
2000 images uploaded to Wikimedia Commons	2015 images uploaded-1928 qualified images	We had 2015 images uploaded using the Upload Wizard during the contest period. 87 images were disqualified from the contest because they were not on the eligible monuments list
Increase the quality images to 50%. Increase the total percentage of images of Irish National monuments from 58% to 85%	Total percentage of images of Irish National monuments increased to 83%	271 monuments were represented in the images uploaded during the contest. 125 of those monuments did not previously have an image on Wikimedia Commons
Support from at least 2 GLAM institutions	Support from 2 GLAM institutes and 3 heritage organisations	2 GLAM institutions hosted our launch event and award event. We also had 3 heritage organisations give us support during the contest through advertisement and promotion of the contest
The Wikimedia Ireland mailing list currently stands at 93, Twitter followers at 38 and our Facebook page will become active when we officially launch the WLM competition. We would like to see significant increases across all these channels, particularly the mailing list	Mailing List: 103 Twitter followers: 347 Facebook Likes: 153	We have increased our outreach through all channels, though the increase is not as much as we would have liked

Global Metrics

We are trying to understand the overall outcomes of the work being funded across our grantees. In addition to the measures of success for your specific program (in above section), please use the table below to let us know how your project contributed to the Global Metrics. We know that not all projects will have results for each type of metric, so feel free to put "0" where necessary.

Next to each required metric, list the actual outcome achieved through this project.
Where necessary, explain the context behind your outcome. For example, if you were funded for an edit-a-thon which resulted in 0 new images, your explanation might be "This project focused solely on participation and articles written/improved, the goal was not to collect images."

For more information and a sample, see Global Metrics.

Metric	Achieved outcome	Explanation
1. # of active editors involved	39 active editors
2. # of new editors	217 newly registered users
3. # of individuals involved	256 participants
4. # of new images/media added to Wikimedia articles/pages	253 images
5. # of articles added or improved on Wikimedia projects	3504 edits
6. Absolute value of bytes added to or deleted from Wikimedia projects	7777.7 megabytes

Learning question: Did your work increase the motivation of contributors, and how do you know?

We certainly motivated contributors during the course of the event. Whether this will result in long term motivation remains to be seen

Impact

What impact did this project have on WMF's mission and the strategic priorities?

Option A: How did you increase participation in one or more Wikimedia projects?

Option B: How did you improve quality on one or more Wikimedia projects?

Option C: How did you increase the reach (readership) of one or more Wikimedia projects?

We believe that we have impacted on all three of the above options. We dramatically increased participation in Ireland on Wikimedia Commons with 217 newly registered participants. We improved the quality and quantity of images of Ireland monuments on Wikimedia Commons. We also increased the reach of Wikimedia Commons to our participants

Reporting and documentation of expenditures

This section describes the grant's use of funds

Documentation

Did you send documentation of all expenses paid with grant funds to grants at wikimedia dot org, according to the guidelines here? Answer "Yes" or "No".: "Yes"

Expenses

Please list all project expenses in a table here, with descriptions and dates. Review the instructions here.

Number	Category	Item description	Unit	Number of units	Actual cost per unit	Actual total	Budgeted total	Currency	Notes
1	Office Supplies	Flyers	500	1	45	45	75	EUR	Under Budget by 30. We found a local printer who agreed to do the job for less than the initial quote
2	Office Supplies	Winning Images Posters	10	1	147.60	147.60	300	EUR	Under Budget by 152.40. We cut the amount by going with a small local company
3	Office Supplies	Stickers	200	1	80	80	100	EUR	Under Budget by 20. The printer gave a discount because we printed our flyers with them as well
4	Office Supplies	Name Tags	25	1	11	11	11	EUR	On Budget
5	Office Supplies	Postage			27.23	27.23	300	EUR	Under Budget by 272.77. The flyers were delivered in person by several members of the team. All but 4 of the winners attended the Awards Event so prizes did not have to be posted
6	Awards	Prizes for Best Photos			500	500	550	EUR	Under Budget by 50. The photographers of the photos that placed 9th and 10th failed to get in contact for their prize. Several attempts were made through November and December
7	Catering	Launch Event			224.01	224.01	500	EUR	Under Budget by 275.99. The venue was free for use but our cost for glass rental was higher than expected. One of our members provided AV equipment free of charge
8	Catering	Awards Event			427.49	427.49	1700	EUR	Under Budget by 1272.51. This event was much smaller than initially intended. The venue and AV equipment were at no cost. We used supplemented the refreshments with those left over from the launch. The insurance was slightly higher than budgeted.
9	Technology	Domain Registration			56	56	56	EUR	On Budget
10	Technology	Wordpress Multi-Lingual Tool			29	29	60	EUR	Under Budget by 31. The cost of this was over-estimated
11	Travel	Jury Travel Costs	1	3	0	0	225	EUR	Under Budget by 225. The judges residing outside of Dublin were unable to attend the awards event

Total project budget (from your approved grant submission): €4242

Total amount requested from WMF (from your approved grant submission, this total will be the same as the total project budget if PEG is your only funding source): €4242

Total amount spent on this project: €2547.33

Total amount of Project and Event grant funds spent on this project: €1547.33

Are there additional sources that funded any part of this project? List them here.: We received a grant for €1000 from the Department of Arts, Heritage and the Gaeltacht to promote the event.

Remaining funds

The funds remaining from this grant in the amount of 2694.67 EUR were deducted from another grant payment for Grants:PEG/Wikimedia_Community_Ireland/2015_Outreach.

Are there any grant funds remaining?: Answer YES or NO.; YES

Please list the total amount (specify currency) remaining here. (This is the amount you did not use, or the amount you still have after completing your grant.)

€2694.67

If funds are remaining they must be returned to WMF, reallocated to mission-aligned activities, or applied to another approved grant.

Please state here if you intend to return unused funds to WMF, submit a request for reallocation, or submit a new grant request, and then follow the instructions on your approved grant submission.

We would like to submit a request for reallocation to use the remaining funds for upcoming events. I have placed a budget chart on the discussion page.