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Grants:PEG/Wikimedia Community Ireland/WLM Ireland 2015

< Grants:PEG
statusFunded
Wikimedia Community Ireland/WLM Ireland 2015
Ireland will be running the second annual WLM contest in 2015. After a successful inaugural year we will expand the contest this year to encompass more locations and more participants.
targetWikimedia Commons, Vicipéid
strategic priorityIncrease participation
start dateAugust 23
start year2015
end dateNovember 30
end year2015
budget (local currency)2603.55 EUR
budget (USD)2894.37 USD
grant typeGroup
non-profit statusNo
creator• Sameichel
organization• Wikimedia Community Ireland
website• wikimedia.ie
endorse
created on10:04, 10 August 2015 (UTC)

Goal

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  1. Primary Goal: Increase the availability of images of Irish monuments on Wikimedia Commons.
  2. Secondary Goal: Outreach to existing Wikimedians in Ireland and the recruitment of new Wikimedians.

Plan

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Activities

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  1. Launch Event-We are holding a launch event on 29 August in conjunction with an archaeology event in Dublin City Centre. We will have the winning images from last year on display and staff there to answer any questions and promote the event. Through a grant from the Department of Arts, Heritage and the Gaeltacht we will hire a PR company to ensure media coverage of this event.
  2. Photowalks-We will organise at least 5 photowalks during the competition. There will be at least one in Dublin and 4 more outside of the city. They will be organised by the working group as well as outside participants.
  3. We will organise an upload event sometime during the 3rd week on the contest to assist any users in uploading images to Commons.
  4. Awards Event-We will hold an awards event in early November to hold an exhibition of the winning images and award the prizes.

Impact

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Target readership

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We hope to impact Wikimedia Commons by creating more available images of Ireland monuments for use on Wikipedia and by the wider public. The increased availability of Irish images will also benefit Vicipéid, the Irish language Wikipedia.

Fit with strategy

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What crucial thing will the project try to change or benefit in the Wikimedia movement? Please select the Wikimedia strategic priority(ies) that your project most directly aims to impact and explain how your project fits. Most projects fit all strategic priorites. However, we would like project managers to focus their efforts on impacting 1-2 strategic priorities. Examples of strategic priorities can be found at here.

  • Increasing Reach
    • We will increase our online promotion of the event to encourage our base to support and promote the contest.
    • We will increase our offline promotion of the event to target other interested groups such as photography groups.
  • Increasing Participation
    • Photowalks and an upload event will help to increase participation.
    • National media coverage will increase awareness and participation in the contest.
  • Increasing Quality
    • We will reach out to photography groups to underline the importance of quality free content images.
    • Possible participation in an exhibition will encourage more experienced photographers to participate.

Measures of success

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Please provide a list of both quantitative and qualitative criteria that will be used determine how successful the project is. You will need to report on the success of the project according to these measures after the project is completed. See the PEG Program Resources for suggested measures of success. Note: In addition to your project-specific measures of success, you will also be asked to report on some Global Metrics at the end of your final report. Please keep this in mind as you plan, and we'll support you as you begin your project.

  • We will increase the number of participants by 10% on last year to at least 285 participants.
  • We will increase the number of images uploaded by 20% on last year to at least 2400 images.
  • We will hold at least 5 photowalks and 3 additional live events during the contest period.
  • We will reach out to at least 5 photography clubs/open content groups to increase awareness of the contest and Wikimedia.

Resources and risks

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Resources

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Risks

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  • Low participation-to counter this we are hiring a PR firm to help promote the contest during the launch period. We are holding several live events to generate participation. We will actively promote the contest on Twitter and Facebook.

Budget

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Please provide a detailed breakdown of project expenses according to the instructions here. See Budget Guidelines. Grantees are subject to line-item scrutiny of expenses. Changes to the approved budget beyond 10% in any category must be approved in advance.

Project budget table

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# Category Item No. of units Unit cost Total cost Currency Notes
1 Office Supplies Promotional Items 250 1.47 367.50 EUR Pens and Magnets with User Group name on them to give out at events. The remaining will be used by the group at future events.
2 Office Supplies Winning Images Posters 10 20 200 EUR Top 10 images printed for display.
3 Office Supplies Postage 1 50 50 EUR To post prizes to winners that cannot attend the awards ceremony.
4 Office Supplies Easels 10 15 150 EUR A member of the team will create easels for use at the launch, awards, and exhibition.
5 Awards Cash Prizes 10 550 EUR 1st place €200, 2nd place €100, 3rd place €75, 4th-10th places €25, best non-listed monument €25.
6 Awards WCI Bag/Notebook 10 28.50 285 EUR Canvas bag with our logo on it and a moleskin notebook will be presented to the top 10 winners.
7 Catering Venue Costs 1 345 345 EUR Tent rental for launch.
8 Catering Refreshments 1 250 250 EUR Refreshments/glass rental for launch and awards.
9 Technology Bi-Lingual Wordpress Tool 1 15 15 EUR Renewal of Bi-lingual tool for WLM website
10 Organisation Staff Shirts 7 22.15 155.05 EUR Shirts printed with logo for Community staff. These shirts will be used for future events.
11 Miscellaneous Contingency 236 EUR 10% of total
Total $2,603.55 EUR

Total cost of project

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3603.55 EUR

Total amount requested

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2603.55 EUR

Additional sources of revenue

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Additional sources of revenue, other than the Project and Event Grants Program, that may fund part of this project, and amounts funded.

  • Grant has been approved from Department of Arts, Heritage, and the Gaeltacht to hire a PR firm to promote media coverage during the first two weeks of the contest. Amount granted: 1000 EUR.

Non-financial requirements

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See a description of non financial assistance available. Please inform the Wikimedia Foundation (WMF) of any requirements for non-financial assistance now.

Discussion

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Community notification

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You are responsible for notifying relevant communities of your proposal, so that they can help you! Depending on your project, notification may be most appropriate on a village pump, talkpage, mailing list. Please paste a link below to where the relevant communities have been notified of this proposal, and to any other relevant community discussions. Need notification tips?

Endorsements

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Do you think this project should be selected for a Project and Event Grant? Please add your name and rationale for endorsing this project in the list below. Other feedback, questions or concerns from community members are also highly valued, but please post them on the talk page of this proposal.

I would like to endorse this project as proposed by the Wikimedia Community Ireland. The grant would allow the group to build on the success of the 2014 WLM Ireland competition, further raising awareness and building on the collection of images of Irish monuments available under a creative commons license. Sharonlflynn (talk) 15:45, 17 August 2015 (UTC)

The 2014 competition was very successful and helped significantly to deepen interest in Wikimedia in Ireland.

By way of example, the most significant contribution to the competition that I made was the organizing of an afternoon-long photowalk. In an immediate sense, the walk produced photographs that could be used by Wikimedia projects. In a more significant sense, however, it opened up Wikimedia to a new cohort of contributors in an exciting and natural way.

None of those taking part were Wikimedia contributors. Their motivation to join the walk was simply as photographers enjoying their craft. They may have used Wikipedia every day - but never thought before of contributing (if they even knew they could). By the end of the afternoon, we had taken lots of great photographs, talked about contributing to Wikimedia and inspired a new cohort of people join in.

That walk was a really enriching and empowering way to bring new contributors on board through a skill they were passionate about. For me, and for those who took part in it, that minuscule part of the 2014 competition as a whole really demonstrated the values of Wikimedia. --Tóraí (talk) 16:08, 17 August 2015 (UTC)

  • The 2014 competition was a great success on numerous fronts for the Irish Wikimedia Community. It started conversations around the nature of monuments, openness of cultural data, and awareness of the monuments and their significance. The expanded list and proposed activities will build on last year's success. Smirkybec (talk) 14:48, 18 August 2015 (UTC)
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