The four most commonly cited priority goals for the photo events were to: increase accuracy and/or detail of information, increase contributions, increase diversity of information coverage, and increase volunteer motivation and commitment.
Increasing accuracy and/or detail of information
Ten percent of media uploaded was used on over 33,000 Wikimedia project pages. If increasing accuracy continues to be a major priority goal, capturing data on information needed or corrected will be instrumental in tracking the success of this goal.
We encourage further investigation into the relationships between style of event, targets for content upload, content use, and participation so that we might learn how to design toward this goal.
The photo events examined in this report generated just over 126,544 media uploads; 12,187 (10%) of which have already been linked to over 33,000 Wikimedia article pages.
Media uploads captured in this reporting represents nearly 3% of all media uploaded to Commons by registered users during the reporting period. Media uploaded for these events has been used in articles at more than six times the rate of commons uploads overall during the same time period.
Increasing diversity of information coverage
Contests reported here were held in 19 different countries and engaged new users at a rate of two new users to each existing user participating. If increasing diversity continues to be a central goal of photo events it will be important to develop and capture additional measures of language and content diversity.
Increasing volunteer motivation and commitment
Participation in the examined events included nearly 4,000 Wikimedia users (362 existing active users, 866 existing non-active, and 2,741 new users). Of the new users generated through the examined contests, 1.2% survived at three-month follow-up. Still, no data regarding motivation and commitment were reported by program leaders. We anticipate this will change with motivation as one of the newly incorporated Global Metrics for Wikimedia Foundation grantees.
While a small fraction of new users were retained, only 6 events selected «Recruiting and/or converting new users» as a priority goal. Of those 6, only 2 had new users participating and they each retained 0.7% and 14.0% of those new users.
These 103 photo events demonstrated high retention of existing editors. More investigation into how targeted photo events may motivate existing users and encourage them to contribute more regularly could be very useful for planning and targeting events participants.
- ↑ Here we examine all contests that reported together, but recognize that not all photo events may share these as priority. Photo events are a diverse category of programs and reflect a diversity of goals across contexts--we encourage organizers of each event to consider the data in terms of what matters most to their priority goals