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CentralNotice/Request/Czech Wiki Photo 2021 last call

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Czech Wiki Photo 2021 last call

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Central Notice Settings

What is the campaign duration?
  • 26th October 2021 → 31 October 2021
Which projects will you be targeting?
  • Wikipedia, Commons
What languages will you be targeting?
  • Czech
Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?
  • Both

What countries will your campaign target?

  • Czech republic

Banner/Campaign Diet:

  • To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?

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Description - Czech Wiki Photo 2021 is a photocontest focusing on photographers living in the Czech Republic. Through this activity we would like to attract new users and engage active members of our community.

Metrics - voting, numbers of files uploaded, number of new photographers

What banner(s) will you use? What will be your landing page?

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Type of grant - WMCZ APG

Link to grant -

Discussion

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@Natálie Schejbalová (WMCZ): or @Klára Joklová (WMCZ):, could you please confirm this request from the ip? Ciell (talk) 18:06, 4 October 2021 (UTC)[reply]

Yes, I confirm this request. Thank you. --Natálie Schejbalová (WMCZ) (talk) 08:32, 5 October 2021 (UTC) --@Ciell: The request was from our Community coordinator Natalia Szelachowska (WMCZ). I assume she wasn't logged in by accident. I confirm the request as well. Thank you Klára Joklová (WMCZ) (talk) 08:40, 5 October 2021 (UTC)[reply]

@Natálie Schejbalová (WMCZ) and Martin Urbanec: In the context of this research project, we're looking at the efficiency of banner campaigns in the context of photo contests. This is primarily focused on Wiki Loves Monuments, but could equally well include your competition. From the banner point of view, I don't think there is a fundamental difference. I was wondering if you would be willing to three changes to the setup:
  • In the (private) webrequests database, a sample (currently 1%) of the banners is logged as 'beacon-impression'. Would you be OK if we add a javascript snippet to include how many times they have seen the banner?
  • Would you be OK if we increase the sample rate of logged impressions from 1% to 100%? This is standard for fundraising.
  • Would you be OK to enable 'bannerhistory' which allows us to better track whether someone clicked on a banner? This is standard for fundraising banners, but currently not default for community banners. It will send banner display results (but not the origin page) to the wmf server. It respects 'do not track' settings. (sample rate to be determined in coordination with legal - we may add a javascript snippet to catch all clicking visitors)
Together, these data may help us gain some additional insights in how visitors behave with regards to banner impressions (do they click the first time they see a banner, or the fifth time?) which may help design future campaigns. I don't see immediate costs or gains for your campaign in the short term. Thanks in advance for considering! Effeietsanders (talk) 21:11, 2 November 2021 (UTC)[reply]
@Effeietsanders Hello, we'd be very interested to know more about banner-efficiency. However, this campaign ended few days ago, so I'm not sure if there's anything to do at this point :). Best, Martin Urbanec (talk) 20:00, 3 November 2021 (UTC)[reply]
Oh my bad! I somehow registered that the campaign ran in November. My apologies for the confusion :) Effeietsanders (talk) 23:38, 3 November 2021 (UTC)[reply]

Central Notice admin comments

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  Done created as [1], for banner see [2] (preview). --Martin Urbanec (talk) 12:31, 11 October 2021 (UTC)[reply]

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