Бренд/создавайте
Создавайте
В этом разделе вы найдете шаблоны и файлы, которые помогут вам создать нужный вам контент. Созданы новые шаблоны для логотипов и презентаций. Для создания логотипов мы использовали Figma, бесплатное программное обеспечение, работающее в браузере. Шаблон презентации вы найдете в слайдах Google. Даже если вы не дизайнер, с помощью этих новых шаблонов вы сможете создавать свои собственные активы!
Логотипы
Вам нужно создать или обновить логотип для вашего партнера? Мы тестируем более доступный способ поддержки партнеров с помощью шаблонов дизайна «сделай сам» на Figma, бесплатной платформе для дизайна, которая может работать в любом браузере.[1]
Social media templates
Do you need to create a branded social media post in short time using a ready template?
We are piloting a more accessible way to support affiliates with do-it-yourself design templates on Canva, a free-to-use design platform that can run on any browser.
Mini Canva tutorial
- Create a free account on Canva if you don't have one already.[1]
- With your account open, click on the link of the template you'd like to use.
- On the top menu bar, click on "file", then "make a copy".
- Now that you have your own editable copy of the template, feel free to change the text and branding to fit for your needs.
- Whenever you are satisfied with your design, go back to the top menu bar, click on "share" then "download", then choose the pages you want downloaded, the file format and the options you need, then hit "download" to save a copy on your device.
- Facebook mobile banner template link on Canva
- WhatsApp square template link on Canva
- Twitter post template link on Canva
- Twitter banner template link on Canva
- WhatsApp story template link on Canva
- Facebook desktop banner template link on Canva
- Instagram/Facebook square image template link on Canva
- Instagram story template link on Canva
- Instagram portrait template link on Canva
Презентации
Для слайдов презентаций мы используем презентации Google. Ниже вы можете найти шаблон презентации 2022 года для аффилированной организации Викимедиа.[1]
Шаблон презентации Фонда Викимедиа для сотрудников можно найти в офисе Викимедиа.
Документы
Документы аффилированных организаций с логотипом движения в виде глобуса. Вы можете найти бланк письма в этом Google-документе, а также цифровую форму документа здесь.[1]
- Откройте шаблон бланка письма в документах Google
- Откройте шаблон цифрового документа в документах Google
Тег-линии
So you want to create your User Group/Chapter/Thematic Organization’s own tagline/descriptor. That is great! We have put together this quick how-to guide that will walk you through the best-practices in creating an approved tagline/descriptor that will help you communicate your work better:
First, look at the available taglines/descriptors that have already been approved and can be applied to most use cases with the file File:Writing_Affiliates_Taglines.pdf on Wikimedia Commons.
Create your own tagline
Haven't found a tagline/descriptor that you think best describes your affiliate group? you can create your own. If you do not know where to start, follow the next steps:
- Start by writing, in a few words, lines that describe: Your affiliate group’s ultimate goal, what differentiates your group from others and something that the users in your group have in common (it could be a common passion or a geographic location).
- Make sure that you keep your line short: the shorter, the better. In English, we recommend no more than 10 words total.
- Make sure that the line you have written provides a connection between the affiliate group and Wikipedia, other Wikimedia projects, or the movement.
Some considerations when creating your own tagline
- Do add words that are related to the Wikimedia movement, which can include: free knowledge, open knowledge, sum of all human knowledge.
- Check to see if there is a clear distinction that demonstrates the independence from the Wikimedia Foundation per the legal definition of affiliates—that will protect you and the users who are part of the group. Read more about Wikimedia movement affiliate models.
- Do not include wording that can make you and other volunteers in your User Group vulnerable to legal liability, such as: Local representant of the Wikimedia Foundation; local chapter of the Wikimedia Foundation; using only “Wikimedia”, without the word “movement” or “projects” (it might be open to interpretation).
- Do include wording that demonstrate your independence from the Wikimedia Foundation, such as: Independent, volunteer-based
Заключительные шаги
- Once you are done, share it with others in your affiliate group so they can provide their feedback.
- Test the tagline against your Affiliate/User Group’s logomark. Does it work? Does it not? Why?
- Happy with the final line? Then you are ready to use it! Feel free to share your new tagline/descriptor to the talk page for other communities to remix or use.
Highlights
Explore some remarkable examples of visual identity design, look and feel and more creatives by the Wikimedia affiliates and different communities around the world.
- Wikimedia UK 2023 Strategic report
- Turkic Wikimedia Conference 2023 by User:Kurmanbek
- Wikiconference India 2023 by Alchemy & Lore
- Wikimania 2023 in Singapore by Naila Rahmah and Adien Gunarta
- Wikimania 2024 in Katowice, Poland by Kasia Ostrowska (bazgra_nina)
Notes
- ↑ a b c d e About figma.com and canva.com and google.com: Wikimedia Foundation wants to share useful resources for popular tools, but note: the mentioned tools are not endorsed by Wikimedia Foundation. Moreover, pay attention that these tools require proprietary software to be executed by your devices (unlike all Wikimedia Projects). Read more at Wikimedians for software freedom#Figma, Canva… and #Google Suite to better protect digital freedom and privacy of your users.
