Wikipedia Pages Wanting Photos/Evaluation Report 2021

WPWP Campaign 2021

Summary

Limitations

Inputs

Outputs

Outcomes

Key findings

Appendix

What is WPWP Campaign? How did it start? What does the campaign bring to the movement?
Read this summary page for a description of the campaign, data highlights across three core outcome areas, and lessons learned across campaign implementations.
Use the tabs in the navbar to find detailed sections that dive deeper into the data.

Campaign history	#WPWPCampaign official logo #WPWPCampaign 2021 Mid-Term Report The WPWP Campaign is an annual campaign whose primary goal is promoting the use of digital media files collected from various Wikimedia photography contests and photo-walks organized by the Wikimedia community, on Wikipedia article pages. Visual images help to grasp the reader's attention better than a wall of text, illustrate content, and make the article more instructive and engaging for readers. Thousands of images have been donated and contributed to Wikimedia Commons via various advocacy programs, photo-walks, and contests, including international photography contests such as Wiki Loves Monuments, Wiki Loves Africa, Wiki Loves Earth, Wiki Loves Folklore, etc. Yet relatively few of these photos have been used on Wikipedia articles. Our repository of media files, the Wikimedia Commons, hosts millions of photo images but only a tiny portion of these have been used on Wikipedia article pages. This is a huge gap that this project aims at bridging. The campaign, initiated in 2020, is held every July and runs through August. In 2021, its second year, 60 Wikimedia communities in 52 countries joined the campaign. The WPWP Campaign was launched on July 1, 2021, and entries closed on the 31st of August 2021. Members of the International Team are Olaniyan Olushola, Deborah Jacobs, Kevin Payravi, Dansu Peter, Mohammed Bachouda, Tulsi Baghat, Alaa, Romaine, Sam Oyeyele, Florence Nibart-Devouard (Advisor), and Alex Stinson (Advisor). And members of the jury team include Olatunde Isaac, Olaniyan Olushola, Rajeeb Dutta, Euphemia Uwandu, Abubakar Sideeq, Alhassan Mohammed Awal, Bhuvana Meenakshi, and Nethi SaiKiran. Do you like this cup? This year, the International Organizing Team began planning for the campaign in April 2021. The pre-campaign activities include the following Development of the project central coordination page Campaign timeline design Recruitment of the local organizers Local organizers guide design Workflow chart and checklist design Communication material design Tracking tool set up Design of the best practices for organizing the campaign Design of guide on how to use the tracking tool
Quality improvement	Let's make Wikipedia more virtually exciting WPWP Campaign implementations resulted in the addition of media files to over 265,000 articles in more than 293 languages Wikipedias Photos were added to a total of 251,948 articles in 247 languages Wikipedia Videos were added to a total of 3,794 articles in 240 languages Wikipedia Audios were added to a total of 2,957 articles in 144 languages Wikipedia A total of 293 Wikipedia language projects were improved Over 265,000 photos from Wikimedia Commons were used on Wikipedia articles (about 10,000 were not tracked in #WPWP hashtag but on country-specific hashtag) About 12% of the contributions were made to the English language Wikipedia and 82% to other languages Wikipedia
On user recruitment and retention	Over 1,000 people participated in the campaign Over 68.2% of the local organizers who took the survey reported that increasing contributions is one of their priority goals 25.1% of the 187 participants reported that they were new editors and the WPWP Campaign was the first time they edited Wikipedia 72.7% of the 187 participants reported that they were existing editors
Replication and shared learning	WPWP Campaign local organizers produced several materials, including blogs and other online resources, related to the campaign activities. These are available to help others implement their own campaign. About 72.7% of the organizers are willing to help new organizers run the WPWP Campaign in the future.
Lessons learned	68.2% of the local organizers who took the survey reported that the campaign met their expectations for achieving their set goals The five most popular goals, those noted as a priority by at least 50% of the local organizers, were: increasing contributions to the projects and building and engaging the community, increasing accuracy and/or quality of contributions, increasing readers' satisfaction, and increasing usage of Wiki Loves Photos. The average national campaign cost about $782.6 USD to implement. About 40.9% of the local organizers who took the survey reported that average number of staff hours spent organizing the WPWP Campaign was between 1-3 hrs per day. The majority of the WPWP Campaign local organizers used Rapid Grant Support from the WMF with little or no in-kind resources in addition to staff and volunteer time. Notes