What is WPWP Campaign? How did it start? What does the campaign bring to the movement? Read this summary page for a description of the campaign, data highlights across three core outcome areas, and lessons learned across campaign implementations. Use the tabs in the navbar to find detailed sections that dive deeper into the data.
The WPWP Campaign is an annual campaign whose primary goal is promoting the use of digital media files collected from various Wikimedia photography contests and photo-walks organized by the Wikimedia community, on Wikipedia article pages. Visual images help to grasp the reader's attention better than a wall of text, illustrate content, and make the article more instructive and engaging for readers.
Thousands of images have been donated and contributed to Wikimedia Commons via various advocacy programs, photo-walks, and contests, including international photography contests such as Wiki Loves Monuments, Wiki Loves Africa, Wiki Loves Earth, Wiki Loves Folklore, etc. Yet relatively few of these photos have been used on Wikipedia articles. Our repository of media files, the Wikimedia Commons, hosts millions of photo images but only a tiny portion of these have been used on Wikipedia article pages. This is a huge gap that this project aims at bridging.
The WPWP Campaign was launched on July 1, 2021, and entries closed on the 31st of August 2021.
Members of the International Team are Olaniyan Olushola, Deborah Jacobs, Kevin Payravi, Dansu Peter, Mohammed Bachouda, Tulsi Baghat, Alaa, Romaine, Sam Oyeyele, Florence Nibart-Devouard (Advisor), and Alex Stinson (Advisor). And members of the jury team include Olatunde Isaac, Olaniyan Olushola, Rajeeb Dutta, Euphemia Uwandu, Abubakar Sideeq, Alhassan Mohammed Awal, Bhuvana Meenakshi, and Nethi SaiKiran.
This year, the International Organizing Team began planning for the campaign in April 2021. The pre-campaign activities include the following
Development of the project central coordination page
Campaign timeline design
Recruitment of the local organizers
Local organizers guide design
Workflow chart and checklist design
Communication material design
Tracking tool set up
Design of the best practices for organizing the campaign
WPWP Campaign local organizers produced several materials, including blogs and other online resources, related to the campaign activities. These are available to help others implement their own campaign.
About 72.7% of the organizers are willing to help new organizers run the WPWP Campaign in the future.
68.2% of the local organizers who took the survey reported that the campaign met their expectations for achieving their set goals
The five most popular goals, those noted as a priority by at least 50% of the local organizers, were: increasing contributions to the projects and building and engaging the community, increasing accuracy and/or quality of contributions, increasing readers' satisfaction, and increasing usage of Wiki Loves Photos.
The average national campaign cost about $782.6 USD to implement.
About 40.9% of the local organizers who took the survey reported that average number of staff hours spent organizing the WPWP Campaign was between 1-3 hrs per day.
The majority of the WPWP Campaign local organizers used Rapid Grant Support from the WMF with little or no in-kind resources in addition to staff and volunteer time.