Wiki Loves X

Wiki Loves X is general format for naming various sorts of Wikimedia community outreach campaigns. In such campaigns, anyone who wishes to organize Wikimedia community events may call their campaign "Wiki Loves X", where X is whatever the coordinators wish to call the campaign. These campaigns do not necessarily have any affiliation to any organization.


The first "Wiki Loves X" event was Wiki Loves Art in 2009, followed in 2010 by Wiki Loves Monuments, an international photo scavenger hunt to ask people worldwide to photograph heritage sites. From an organizational perspective, these campaigns set the precedent of using the word "Wiki" to describe Wikimedia community projects and also established the general model "Wiki Loves X" for community organized events. By using the term "Wiki" and designing their own logo, they personalized the campaign and avoided any need to secure trademark permission for their outreach.

Trademarks and brandingEdit

"Wiki" is a general term for the wiki style of web application, and anyone may use this word in any way that they like. "X" is a common symbol for any variable, and can mean anything a person wishes for it to mean or be replaced with anything.

For anyone who wishes to use the trademarks owned by the en:Wikimedia Foundation, including logos and words such as "Wikipedia" or "Wikimedia", please refer to wmf:Trademark policy. Using such trademarks is often not part of a "Wiki Loves X" campaign.

"Wiki Loves X" campaigns historically have been grassroots community projects with no deep planning or formal affiliation with the Wikimedia Foundation or any Wikimedia chapter.

Starting a Wiki Loves X campaignEdit

Anyone can start a Wiki Loves X campaign at any time. One model for setting up a campaign is to follow guidelines for setting up WikiProjects, such as those at en:Wikipedia:WikiProject Council.

There is no standard system or guidelines for managing or promoting Wiki Loves X events. For tutorials and some records of what has worked in the past, the "Learning Patterns" project at Grants:Learning patterns documents some outreach styles. Common strategies for promoting any kind of outreach project on English Wikipedia include making a request at en:Wikipedia:Mass message senders or the en:Wikipedia:Geonotice notice to get a message to a new audience. To add the campaign to the mobile apps, see their Github repository.