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Khanyi Mpumlwana
Creative Director, Wikimedia Foundation
"ukuhamba kukufunda"

About me

Molweni, sanibonani, dumelang, abusheni. My name is Nonkululeko Khanyisa Vuyo Malungisa Mpumlwana. My other username is umfutshane -- meaning "she's short". In short, this describes my height, my attention span, and how I like my names. So you can call me Khanyi.

Not long after I’d sat in the SABC [[1]] newsroom collecting soundbites, I knew I needed to do something wickedly intrepid with my time. I managed to worm my way into the YFM [[2]] Marketing team, where I did anything from planning parties to writing live reads. That wasn’t enough. I needed something strange. Something I’d have to keep explaining to my very African, very "why don't you have a real job" parents.

So, naturally, I joined the advertising industry, namely an agency called FCB [[3]]; and did everything I could to make the most of my intentions to show positive and empowering stories and images of black people, women and the LGBT+ community, particularly in South Africa.

In 2017, after attempting to write a series of educational ads about healthcare in my home language isiXhosa [[4]], I found that there were no positive or non-derogatory terms for people in the LGBTQQIAP+ community in some of the continent's languages. I developed a keen interest in exploring how language and the media influence and drive behaviour; and so, I worked with a team of people to create a little non-profit research and language organisation currently known as Find New Words: an initiative to create social behaviour change through working with various communities, academics, elders and LGBT+ subject matter experts to create new words for people to use, in order to start creating positive behaviours.

Now? I'm a member of this movement of people, hoping to help achieve the inspiring audacious goal of collecting and sharing in the sum of all human knowledge.

Obviously, not a mfutshane intro. Ndibulela ixesha lakho.

My work

Bringing creativity to life in our Wikimedia world.

Disclaimer: I work for or provide services to the Wikimedia Foundation, and this is the account I try to use for edits or statements I make in that role. However, the Foundation does not vet all my activity, so edits, statements, or other contributions made by this account may not reflect the views of the Foundation.

Contact me