Molweni, sanibonani, dumelang, abusheni. My name is Nonkululeko Khanyisa Vuyo Malungisa Mpumlwana. My other username is umfutshane -- meaning "she's short". In short, this describes my height, my attention span, and how I like my names. So you can call me Khanyi.
Not long after I’d sat in the SABC [] newsroom collecting soundbites, I knew I needed to do something wickedly intrepid with my time. I managed to worm my way into the YFM [] Marketing team, where I did anything from planning parties to writing live reads. That wasn’t enough. I needed something strange. Something I’d have to keep explaining to my very African, very "why don't you have a real job" parents.
So, naturally, I joined the advertising industry, namely an agency called FCB []; and did everything I could to make the most of my intentions to show positive and empowering stories and images of black people, women and the LGBT+ community, particularly in South Africa.
In 2017, after attempting to write a series of educational ads about healthcare in my home language isiXhosa [], I found that there were no positive or non-derogatory terms for people in the LGBTQQIAP+ community in some of the continent's languages. I developed a keen interest in exploring how language and the media influence and drive behaviour; and so, I worked with a team of people to create a little non-profit research and language organisation currently known as Find New Words: an initiative to create social behaviour change through working with various communities, academics, elders and LGBT+ subject matter experts to create new words for people to use, in order to start creating positive behaviours.
Now? I'm a member of this movement of people, hoping to help achieve the inspiring audacious goal of collecting and sharing in the sum of all human knowledge.
Obviously, not a mfutshane intro. Ndibulela ixesha lakho.
Bringing creativity to life in our Wikimedia world.